Vodafone SWOT Analysis: Business Strategy and Market Position
VerifiedAdded on 2024/04/26
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This report presents a SWOT analysis of Vodafone, a leading British multinational telecommunication company operating in over 20 countries. The analysis identifies Vodafone's strengths, including its extensive market coverage, significant revenue production, and effective marketing strategies like the zoozoos and pug ads, which have contributed to a perception of higher quality among consumers. Weaknesses include a reducing subscriber base and brand valuation, coupled with poor performance in Europe due to Brexit. Opportunities lie in penetrating rural markets and leveraging the 4G continuum. Threats include intense competition from companies like AT&T, Verizon Wireless, Reliance Jio, and Airtel, as well as the risk of subscriber churn due to cellular phone number portability.
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