Vodafone's CSR Impact: A Business Project Management Report

This report provides a comprehensive analysis of a business project focused on Vodafone's Corporate Social Responsibility (CSR) initiatives. The project aims to assess the impact of CSR on Vodafone's business performance, particularly in the context of its 5G launch in Ireland. The report details the project's aims, objectives, and timeframes, including a project management plan covering costs, scope, time, quality, communication, risks, and resources. It includes a work breakdown structure (WBS) and Gantt chart for project scheduling. The report also outlines research methodologies, including qualitative and quantitative research, used to gather data and generate knowledge. The analysis of research findings and the recommendations based on the data are also discussed. Finally, the report reflects on the value of the project and its usefulness in supporting sustainable organizational performance, including the value of the research to meet the stated objectives and the learning and performance achieved by the student.

MANAGING A SUCCESSFUL BUSINESS PROJECT 2018
MANAGING A SUCCESSFUL BUSINESS PROJECT
UNIT LEVEL 6
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Table of Contents
Introduction......................................................................................................................................3
Task 1: Establish project aims, objectives and time frames based on the chosen theme (D1)........4
P1 Devise project aims and objectives for a chosen scenario......................................................4
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources..............................................................................................4
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion....................................................................................................................................9
Task 2: Conduct small-scale research, information gathering and data collection to generate
knowledge to support the project (D1)..........................................................................................11
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.................................................................11
Accuracy....................................................................................................................................12
Reliability...................................................................................................................................12
Task 3: Present the project and communicate appropriate recommendations based on meaningful
conclusions drawn from the evidence findings and/or analysis (D2)............................................13
P5 Analyze research and data using appropriate tools and techniques......................................13
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions.....................................................................................18
Task 4: Reflect on the value gained from conducting the project and its usefulness to support
sustainable organizational performance (D2)................................................................................19
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance.........................................................................................................................19
Conclusion.....................................................................................................................................21
References......................................................................................................................................22
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Introduction
The essential aspect of each and every business surrounds the effectual management of the
business performances. This is the fact that the multinationals regulating worldwide is highly
aimed at the aspect of streamlining as well as establishing the performances of accomplished
business in the most effectual manner. This is to accomplish their target goals. In this current
paper, the discussion may center on the factors of dynamic in between function and processes of
the venture. Vodafone is trying to launch their new 5G scheme in the Ireland and it is going to
launch the test sites in Dublin in order to expand their business in foreign countries as
well(irishtimes.com, 2018). Vodafone provides a huge range of communication plans within the
country with beneficial product schemes. As the telecommunication sector is labor-rigorous,
Corporate Social Responsibility (CSR) plays an essential role in the management of the
telecommunication companies. Vodafone is one of the international multi-distribution retail
brands of communication in UK; this assignment sheds light on the influence of CSR on their
business.
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Task 1: Establish project aims, objectives and time frames based on the
chosen theme (D1)
P1 Devise project aims and objectives for a chosen scenario
Aims
The main aim of this business project is to study the telecommunication company, Vodafone
through the prism of Corporate Social Responsibility in order to identify its impact on the host
country.
Objectives
 To identify the way multinational organizations influence the business environment of
the UK
 To analyze and identify the motivators of applying CSR in Vodafone
 To understand the social responsibility issues which are particularly vital to the features
of Vodafone
 To evaluate the influence of CSR in the business of Vodafone in order to promote
financial sustainability and profitability
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources
A better project plan assists the project manager in order to accomplish the objectives of the
project in a way. To prosperously succeed a project, the project manager needs to have a plan for
that project. The project management plan is explained as the method of the way the
management may control, monitor and execute the project. A project management plan is official
as well as developed ways in order to maintain a project (Kerzner and Kerzner, 2017).
Costs
In order to receive a project as well as to finish it, the project manager of Vodafone needs to
contemplate some essential factor of the project. In addition, the cost is the most essential factor
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of the project. That is why; the project manager of Vodafone, it can be contemplated the cost of
the project. The total cost of this project can be distinguished in the following ways:
 Direct costs: Travel expense, software license, raw materials, consultant fees and labour
 Indirect costs: Telephone charge, company insurance, control administration and office
space
The approximate cost required for this project management is the prime concern of the project
manager of Vodafone. That is why; it has been organized an approximate cost for the project
management.
Activities Cost (£) Time
Staff management 4,000 1st Month
Implementation of the project 5,000 2nd Month
Creating drafts for the plan of
the projects
25,000 3rd Month
Understanding CSR valuation 50,000 4th Month
Total 84,000
Table 1: Project cost and time
(Source: Inspired from Marchewka, 2014)
Time
The project manager when structuring the plan for the project requires to timeframe the work
related to the project growth life cycle. The scheduling indulges with the allotment of the
resources to several tasks of the project in the mapped way. At the time of preparing the
schedule, the project manager requires to decide the duration, ending and beginning for every
activity of the project. For a business project, characteristic of time is essential. Without the
proper time, the project manager cannot attain success at the activities of the project. That is
why; the project manager of Vodafone, it has been organized the time in order to begin as well as
finish the project within the estimated time. That is why; it has been organized the critical path of
the project management. The project may be succeeded within 4 months.
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Scope
To finish the project successfully, the manager of Vodafone needs to contemplate the scope of
the project. The scope of the project involves with some essential aspects such as development,
project designing, project planning, hypothesis testing of the project as well as instigating some
software and hardware which is essential for succeeding the project (Fleming and Koppelman,
2016). Moreover, side by side the succeeding of the project also contemplates the drawback of
the project which is dangerous for Vodafone project. Vodafone needs to avoid the
transformations in taking new plan, transforming the target market and planning.
Quality
Vodafone is one of the international telecommunication brands in UK, which contributes with
various plan and recharge facilities with their exciting 5G networking speed. The project
management delivers a successful plan as it is one of the best ways to develop a strong
relationship in between the business and the society with the help of implementing Corporate
Social Responsibility which leads to the development of the financial sustainability and
profitability (Heagney, 2016).
Communication
It is the most important section of the project management for Vodafone. The manager of the
project needs to manage communication with the parties based on this of the project on a regular
basis. Vodafone will maintain a routine of monthly assembly. All workers involving with the
owners of the project and subgroup clients are engaged in the CC list for presenting the assembly
agendas and notes. Moreover, the prime stakeholders of the company will also be kept abreast of
the working team with the aid of their typical working team (Harding et al. 2016). That is why;
the project manager of Vodafone needs to manage the communication with their stakeholders
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and employees as well as the general members who are incorporated within this project on a
regular basis.
Resources and risks
The project manager of Vodafone is liable to effectually intermediate the resources in the project
as well as minimizes the opportunities of the absence of resources and any wastage. Any sort of
business project of a company has some resources and risks (Farok et al. 2016). The project to
receive competitive benefits with the aid of receiving Corporate Social Responsibilities activities
has some issues, resources and risks even while introducing their new scheme in the other
country. The challenges of the project are the restriction of sufficient critical conditions,
volunteers, money and time of the national politics. In addition, resources of the project
management for Vodafone are the experience of the project manager, skilled manpower and the
positive attitudes of the project management and sufficient investment of the organization. That
is why; the project manager of Vodafone needs to assure that the project for launching 5G
scheme in Ireland may be succeeded within the estimated time as the project has sufficient
resources rather than the challenges at hand without facing any trouble in their host country, UK.
Activity Duration Human Resources
Preliminary functions
explained and computed
8-10 days 6 persons
Understanding CSR among
the employees of Vodafone
3-4 days 4 persons
Approval of the charter of the
project
7 days 3 persons
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Interviewing 1 day 2 persons
Survey 11-12 days 5 persons
Creating a draft plan of the
project
30 days 12-15 persons
Identifying of training if
required
9 days 3 persons
Identifying of host supplier 12-15 days 2 persons
Acceptance of the plan of the
project by the project owner
and manager as well as the
executive sponsors
21-25 days 4 persons
Table 2: Time and Resources of the Project Plan
M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project.
The project management plan has 5 phases of the activity. That is why; the project manager of
Vodafone needs to divide the entire activity into 5 various steps. That is why; the manager of
Vodafone needs to take an approach to break down the entire work. As per the plan of the
project, the 5 phases of work may be succeeded within the time specified. In case, the assigned
activities can be succeeded within the time then the project may be an accomplished one for the
organization. That is why; the project activities have been done with the aid of Work Breakdown
Structure (WBS). That is why; the project manager of Vodafone, it has been organized the time
in order to begin as well as finish the project within the estimated time. That is why; it has been
organized the critical path of the project management. The project may be succeeded within a
week or 7 days.
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P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion
WBS structure (Refer to WBS file)
Figure 1: WBS Structure
Gantt chart (Refer to WBS file)
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Figure 2: Gantt chart
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Task 2: Conduct small-scale research, information gathering and data
collection to generate knowledge to support the project (D1)
P4 Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives
The aim of the project is to search out new market part outside the United Kingdom. The
organization is trying to receive into the new market (Sharon and Dori, 2017). That is why; the
project manager of Vodafone may find out the feasible as well as the best process of research in
order to search as well as evaluate the proper market for Vodafone. In fact, as a part of the
project of Vodafone, it has been decided that in order to utilize the qualitative and quantitative
process of research. That is why; the market research of Vodafone is provided in the following:
 Qualitative research work
The qualitative research is received to understand the insight of the people and customers. A
proper qualitative research assists the project manager to know what the consumers of the
organization think regarding the organization. That is why; the project manager of Vodafone has
organized some questions in order to receive the insights of the consumers. The project manager
has set out some questions to be responded by the non-customers and the customers of the
organization (Heldman, 2018). The question is as follows:
1. To what extent, does the Corporate Social Responsibility have put impact on the business
of the telecommunication company in UK?
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