Analyzing CSR Challenges and Solutions for Vodafone UK in Business

This report examines the Corporate Social Responsibility (CSR) challenges faced by Vodafone UK, focusing on ethical issues and customer service. The report identifies problems such as poor customer service quality and proposes solutions including website innovation, recruitment of customer service representatives, and increasing the number of physical offices. It draws comparisons with AT&T's customer service model to provide insights and recommendations. The report also includes a Continuing Professional Development (CPD) plan with SMART objectives, exploring areas for learning and reflection on ethical conduct and CSR's impact on business reputation and individual lives. The conclusion summarizes the positive and negative impacts of the proposed solutions, emphasizing the importance of ethical principles and codes of conduct for improving customer service and addressing ethical issues in the competitive market.

Preparing for a
Professional
Career

Table of Contents
PART A...........................................................................................................................................3
Introduction ................................................................................................................................3
Code of conduct to resolve issues faced by the company...........................................................3
Support and guidelines available from the relent professional bodies........................................4
Conclusion ..................................................................................................................................5
PART B............................................................................................................................................5
REFERANCESS..............................................................................................................................9

PART A
Introduction
Ethical challenges in the business included upgrading conduct settled in the integrity
which crates several problems and direct affects image of the company and brand. This report
will cover case study of Vodaphone UK They are facing challenges in the CSR because
company is not able to provide proper facilitate and their contribution towered the society. CSR
has both positive and negative impact on the company (Alves, Ribeiro and Machado., 2018).
CSR helping this company to examined their business, and they are able to create loyalty in the
customers mind because their resavicess reach to every concerned of the country is they can use
this network for their own purpose. Negative CSR issue of the company is law quality customers
services and waiting line to talk with the customers services prospective. It is important the
company to resolve this issue of CSR so they can gain customer loyalty and achieve their
objectives in the market where they are operating their business. Company is working for their
customers services. They need to fix is as soon as possible otherwise their customers can switch
their brand to the other network.
Code of conduct to resolve issues faced by the company
There are some code of suggestion which can be used by the Vodaphone UK company
top solve their CSR challenges they are facing in their company it will affect on their companies
reputation in the market, and they can gain customers loyalty. Here are some suggestion to
overcome from this problem.
Innovation
innovation in their website can improve the customers services they should provide
oprtuion to connect with the companies customers services so customers can talk with the
customer executive and solve their problem it they are facing related to the companies
networking etc. their customer services option is not developed sop customers cannot talk and
solve their qualiry.
Recruitment
It is important for Vodaphone UK to recruit new employees who can provide customer
services to the customers and solve their problems (Bergin., 2016). This will also reduce the time
of waiting and customers can connect on time with the customer care executive. Vodaphone
UK is one of the fastest growing network in UK so it is necessary for them to provide fast

customer services to people so they can solve many customers quarry at the same time and
customers will be happy and company can solve their problems and achieve high reputation and
gain customer loyalty in this market.
Increase in number of office
It is important for the company top increase number of their offices so customers can
reach to their nearby shops and employees in the Vodaphone office and solve their problems
and provide them proper solution (Bosschieter., 2016). This will also create their positive image
and increase the expansion of the company. They can, also make new customers, and they can
overcome from the problems of lack in the customers services. This will help this company to
create their Corporate social reposibiity more better and make profitability in this competitive
market.
Support and guidelines available from the relent professional bodies
One of the Top telecommunications company and competitors of the Vodaphone UK is
At&T. This company providers the telecommunication , entertainment , media and technology
services for their customers , advertiser, creators etc. This company operates through four parts:
Communications, Warner Media, Latin America, and Xandr (Clevenger And et.al., 2019).
Through its accessory, it offers premium video calm, direct-to-consumer (D2C) relationships,
high-speed communication system, and an advertisement technology level. AT&T create,
produces and deal feature films, TV, gaming, and other contented, as well as give wireless and
wire line telecommute, video and broadband services. They are having more than 245000
employees who are working in company and making their work more effective.
This can be the best example to get solution for the Vodaphone UK to solve this CSR
ethical issues and increase their profitability in the market. They have having well maintain
customer service option on their website (Liu, McLachlan and Hunter., 2019). In they have
make option and category wise services. Customers have to options to choose from the services
where they hare facing problem and their customer executive connected them, other putting
complain. Customers can also set timing if they are buy at particular time which makes easy for
the customers to talk when they are easy. Best thing about their customers care is that they
customers can talk on the live chat where they can share their issues and get solution
immediately. Vodaphone UK can follow this structure and develop their website according the
At&T company. They also provide ghelpful video which are basic question asked by the

customers so customers can read the articles and watch the videos to solve their problems.
At&T provide services for the 24/7 in which 2 different shifts wok and it is available for
Monday to Friday.
Conclusion
It has been summarized that ethical principles and codes of ethics can help Vodaphone UK
to overcome from this problem but this can have some negative impact and positive impact
both (Liu, McLachlan and Hunter., 2019). Company will bale to solve problem and quaty
of the customers through this, but they have to recruit new employees which needs time
and money both. Company have to spend money on the website innovation also which
will affect on their profitability. For the recruitment candidates have to give their interview
and other test which will take time. New employee will work n the Vodaphone UK
company to earn money so company will also need to give them salary which can affect on
their profitability. This report has been covered the positive and negative impact of the
CSN in which company was facing problem prom the issue to provide customer services
(Nyameh, Albasu and Umar., 2016). Code of conduct has been help to addressing the
issues Vodaphone UK was facing and the relevant professional body At&T helps to guide
how their customers services work and how they provide quality services to their
customers. This can help this company to solve this issue and overcome from ethical
issues of Corporate social responsibility.
PART B
CPD plan with through smart objectives
Smart objectives
CPD plan
Areas which needs to
be learned
Learning of reflective
area
Importance in the
future
Action
Importance of
Corporation Social
In MY opinion, It is
important for every
When I will start my
own business then I
CHR can be
implemented through

Responsibility person to give their
contribution toward
society and
environment, so we
can create respect
among them. CSR
shows that how much
we are possible
towards our society
and our environment
(Rahimi, Aazami and
Mozafari., 2019). I
have learned that
being social company
can bolster a
companies image and
reputation so it is
important for us to
work for the people
and make product
which can satisfy
customers life, and we
can create our brand
image inn the market.
will give my first
responsibility to the
CSR, so I can create
my good reputation in
the market and
business as well. This
will helps me to move
forward in my life
with good work and I
can help needy people.
the learning their
important ace. It
depends on us that
how much we are
aware about Social
responsible and how
we are helping others
to overcome from the
problems. They can
implement this kill by
helping other who
needs help in their life.
Impact of ethical
issues
Ethical problems have
several negative
effects on lives of
people. It can lower
our morale and have
direct affect reputation
in the eye of others. It
I have learned that
how this problem can
affect lives of people
as due to lack of
ethics, people and
companies have to
suffer a lot. It directs
Make strategies to get
over from these issues.
By implementing
some codes of ethics
of moral principles and
increasing ability to
identify the difference

is essential for us to
make proper strategy
to overcome from
those issues, so we can
be successful in own
business and achieve
our goals.
affects their
performance and
decrease reputation in
the market. By
learning ways of
solving this problem I
can take several
opportunities in the
future.
between the wrong and
right I can perform all
activities in an ethical
manner.
Strategies to
overcome from the
ethical issues
I got to know that each
problem has it solution
and it can be identified
when we identify the
root cause of the
problem. After
identifying problem
only we can develop
strategies which can
help people out in
solving problems and
improving
performance.
Increasing knowledge
of understanding right
conduct, wrong
conduct and respecting
others in all the time,
being calm in all
situations is some
skills and strategies.
This learning of plan
of action can used in
the upcoming events
related to the ethical
content (Zhang and
Wang., 2017). I can
address them by
making strategies to
overcome.
After solving the
issues and
determination of the
proper strategies for
ethical issues we have
to apply, monitors the
difficulty.

Impact of CSR CSR has both negative
and positive impact on
the individual's life. If
people are reparable
toward the CSR and
their reputation
increases but without
CSR activities no one
can-be successful.
I have lean that I
should help other to
increase my reputation
in their mind.

REFERANCESS
Books and journal