Data Insight for Business Decisions Presentation: Vodafone Case Study

This presentation provides an in-depth analysis of data insights for business decisions within the telecommunications industry, using Vodafone as a case study. It outlines the critical role of data and information in the sector, emphasizing how companies like Vodafone leverage data for daily operations and strategic decision-making. The presentation details the different types of data collected, including first, second, and third-party data, and explains how information is captured and stored using information systems and databases. Furthermore, it provides practical examples of data usage to gain consumer insights, such as predictive churn analysis, and highlights the importance of combining primary studies and market research with information systems to enhance these insights. The presentation concludes by reinforcing the significance of data-driven strategies in the telecommunications industry for delivering effective products and services, drawing from various academic sources.

Data Insight for Business Decisions

Table of Content
INTRODUCTION
Role of data in telecommunications industry
Type of data utilised by Vodafone
Usage of data in daily business operations of telecommunications industry
Explanation of information capture and data storage by Vodafone
Example of data usage to gain insight for business decision making
Usage of primary studies and market research in combination with information
system to enhance insight
CONCLUSION
REFRENCES

INTRODUCTION
 Business firms in the digital age are dependent on data and consumer
information to complete daily tasks, make important business decisions
and ensure delivery of exceptional products or services to consumers.
The present report is centred on data collection and usage in the
telecommunication industry. Vodafone is one of the biggest
telecommunication enterprises and is headquartered in United
Kingdom. This report summaries the role of data and information in
the telecommunications industry. The type of data gathered by
Vodafone is also mentioned in this report.

Role of data in telecommunications
industry
In terms of data production and collection
telecommunication industry is one of the sectors which
harnesses large quantity of data. The important role of data
and information in case of telecommunication industry is
depicted by the fact that the telecommunications industry
is tasked with connected people and sending information
from one region to another. Data and information are the
foundation of the telecommunication industry as
transmission of data to make a voice call is the primary
service of the industry (Al Jabri, Al-Badi and Ali, 2017).

Type of data utilised by Vodafone
There are three categories of
data on the basis of the sources
from where the data is collected.
First party data is defined as the
type of data which is collected
by the organisation through their
own sources (Delen and
Zolbanin, 2018). This includes
information given by the
consumers from their offline
and online sources.

Usage of data in daily business operations
of telecommunications industry
Data usage is involved in
daily business operations of business
firms in telecommunication industries
as telecommunication companies can
easily assess to vast amount of data
sources including customer profiles,
device data, network data, customer
usage patterns, location data, apps
downloaded, etc. (Ghasemaghaei and
Calic, 2019).

Explanation of information capture and
data storage by Vodafone
Information system refers to the
combined set of components
used for collection, storage and
processing data and providing
information to business firms.
The task of information capture
and storage is completed with
the help of information systems
of the company (He, Wang and
Akula, 2017).

Example of data usage to gain insight for
business decision making
The primary area in which data is utilised as a way of gaining consumer insight to
enhance business services is consumer experience management. Predictive churn
analysis is one of the examples which depicts the usage of data by telecommunication
organisation to enhance consumer experience and gain insight for business decision
making (Manjupriya and Poornima, 2018).

Usage of primary studies and market
research in combination with
information system to enhance insight
Business firms need to conduct an effective market research to understand
trends which are not visible through consumer data and shifts in consumer
preferences which is not apparent through data analysis. This type of
information can be used to enhance consumer insight as the company will
not only have data based knowledge but direct information about
consumer preferences and interests (Mihardjo, Sasmoko, Alamsjah, F. and
Elidjen, 2021).

CONCLUSION
From the above report it is determined that for current business firms
collecting and utilising data is a crucial aspect of providing effective
products or services to consumers. In case of telecommunications
industry data and information are at the centre because the main services
offered by the telecommunication industry include voice calls and
messaging services which are dependent on transmission of data. First
party data, second party data and third party data are different categories
of data gained by business firms.

REFRENCES
Books and Journals
Al Jabri, H. A., Al-Badi, A. H. and Ali, O., 2017. Exploring the usage of big
data analytical tools in telecommunication industry in Oman. Information
Resources Management Journal (IRMJ), 30(1). pp.1-14.
Delen, D. and Zolbanin, H.M., 2018. The analytics paradigm in business
research. Journal of Business Research, 90. pp.186-195.
Fahey, L., 2020. The Insight Discipline: Crafting New Marketplace
Understanding that Makes a Difference. Emerald Group Publishing.
Ghasemaghaei, M. and Calic, G., 2019. Does big data enhance firm
innovation competency? The mediating role of data-driven insights. Journal
of Business Research, 104. pp.69-84.

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