This report provides a detailed analysis of Vodafone's digital business operations. It begins with an executive summary and introduction, followed by an outline of digital business principles, including advantages and disadvantages as applied to Vodafone. The report assesses emerging digital business models, such as the hypermarket and subscription models, in relation to key digital business matters like cyber security and ethics. It explores the impact of cooperative relationships and strategic alliances enabled by digital technology on Vodafone. Furthermore, the report covers e-commerce principles and their application to Vodafone, culminating in a conclusion and references. The analysis highlights Vodafone's use of digital technology to improve customer experience, operational processes, and its business model, while also addressing the challenges and risks associated with digital business, such as data breaches and the skills gap. The report provides insights into Vodafone's approach to digital transformation, focusing on cost savings, efficiency gains, and strategic partnerships.