MSc Leading Through Digital Disruption: Vodafone UK Case Study Report

This report provides a comprehensive analysis of Vodafone UK's digital transformation journey, examining the challenges and opportunities presented by digital disruption within the telecommunications sector. The report delves into various aspects, including the company's overview, the threats it faces, and its objectives for digital transformation. It explores key strategies such as capturing insights through market evaluation, deciding quickly, discovering and attracting talent, creating a digital-based culture, steering collaboration, and choosing effective leaders. The analysis highlights Vodafone's initiatives in leveraging technologies like AI and IoT, fostering employee engagement, and adapting to changing customer behaviors. The report also discusses the importance of rapid decision-making, talent acquisition, and fostering a collaborative and risk-tolerant digital culture. The report concludes with an overview of the digital transformation initiatives, providing a valuable case study for understanding leadership in the context of digital disruption.

Leading though digital
disruption

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
TASK 1- Change case......................................................................................................................1
TASK 2- Capture insight.................................................................................................................2
Task 3: Decide quickly....................................................................................................................3
TASK 4: Discovering attractive talent.............................................................................................3
TASK 5: Creating Digital-Based Culture........................................................................................4
TASK 6: Steering Collaboration......................................................................................................5
TASK 7: Choosing Leaders.............................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digitalisation is the new way of doing business in the present market scenario and every
organisation wants to be next disrupter in the market with the digital technology. Digital
disruption can be found as the dramatic changes which may impact technology market and other
co-related firms within such industry. Digital disruption comes out to be the major barrier in
present marketplace. There were many transformation took place in manner of doing business
because of the digital technology. This is because digital transformation bring innovation in the
company and innovation always a value creation instrument for a company. The inclusion of
digital technology in all aspects of the market, completely changes how it works and provides
value to customers, known as digital conversion. And cultural change requires organizations to
constantly challenge the status quo, to try, and to learn to accept failure (Louati and Hadoussa,
2021). Following report is being prepared with aim to investigate or look infer to digital
modification within Vodafone UK, this report correspondingly analyse the corporate issues and
made strategies aimed at being more aware about the development of the business in order to
adopt to a better market shift.
TASK 1- Change case
Company Overview
Vodafone UK is a British telecommunication and the second largest portable
administrator provider in Europe and Africa. Vodafone UK have the tablets, PCs, portable sites
and the telecommunication devices which they are offering to their customer and company cater
on the both consumer and corporate though around the world (Jelassi and Martínez-López,
2020). The secret formula of Vodafone success in the UK is its innovation and focused on the
integrating the IoT and the AL technology in the business in order to simplifies the business
process and offer better services and products to the customers.
The threats this company is facing due to digital disruption
The developed changes at Vodafone UK aim to increase diversity across the country
liaising and assisting clients in meeting their needs. And it is intended to help execution. The
process of the novel also helps in developing the project significant benefit. Organization's
reluctance to follow safety management rules basic diagnosis of this advanced disease. If they
can't show in accordance with these terms, their consent may be suspended or revoked (Taplin,
1

2020). In addition, Vodafone UK's failure to succeed will make the opposition party useless,
even worse affects the profitability of a enduring competitive organization
Digital transformation in Vodafone
At the present time Vodafone focused on computer adaptation, uses Loop Scrutiny in more
than 2000 organizations of various sizes. Organization see the various handmade ways to launch
web-based material (IoT) any misconceptions build on past business processes (AI). Invests in
customer service agreements, network preparation, asks for, advertises, and builds better benefits
for its customers. IoT and AI exist unique benefit every project in the very area. This origination
provides for organizations with constant admittance to primary data, assembly it easier to
enhance and increase performance, customer support, and awareness of the significant effects of
resources.
TASK 2- Capture insight
Market Evaluation
Today's commercial world is becoming more and more obsessed with people 's business
practices new experiences with their resource and development crowd. Because these and other
different, common and clear tests of your colleagues very remarkable. Vodafone UK is urged to
monitor the ongoing statistics is testing (Prikhodchenko, Panskov and Afanasyeva, 2021).
Provides management with all the necessary macroeconomic information examples. Keeping
that in mind, scheduled surveys or institutional circles are possible used by the organization. It
will help to improve the organization effectively and holds its position in business.
Conference Availability
There may be significant benefits to participating in the circle meeting people on the
ground. Meetings discuss basic system management opportunity. While program management is
important for job search, it is also important organizational benefits in the field. This unit will
also discuss new technological and administrative advances namely it is currently available to
maintain equity before competition and to build a productive product network.
Consumer Behavior Test
Take customer reviews and discuss products and they transfer businesses and how happy
they are. The same review should include any anxiety in the future. The business will better
understand its customers as well their feelings. Divide progress on their performance compared
to Vodafone UK's performance, which is an understanding of the product and the place of
2

purchase, can be greatly supported if they can closely follow their current and future purchasing
needs (Manganelli and Nicita, 2021). The company will use the maximum length social
networking sites such as Facebook and Instagram support the standard process Customer
communication.
Task 3: Decide quickly
Vodafone is set up to perform systematic management. This process is innovative and has
been used to allow groups to become spies when planning is confusing, it is boring cycles. Spry
task configuration is the answer with costly frustration. Teams can respond to additional impacts
such as they happen. It provides creative power, energy and independence the environment helps
to ensure that people are responsive and accustomed to changing in the right way. The group will
explore a larger example of people by testing products in classrooms, too use the findings to
respond quickly and familiarize yourself with the buyer's patterns. For quick decision making
Vodafone can do the following things-
Hire a mentor
It has been noted that in order to stay on the edge, Vodafone will hire counselor. They
can offer practical suggestions or practices way to react on the changes on the quick basis, such
as sunset on an item or product renewal (Jones and van Hulst, 2020). If an organization using a
sophisticated board design, responses can be provided and delivered get out quickly, and
eliminate potential problems later.
Hire future professionals
Vodafone UK should try to hire up front professionals who share their love and
competence to achieve significant business benefits. Most importantly, it should not be the only
part of the goal that should be set. Another reason businesses are lagging behind. Business can be
tarnished by name, object, or harassment (Stillings, 2020). See where you need to be flexible and
responsive changes are part of it. In respect to the company, it is proposed that they discard it
some products that once had a major complaint but are now no longer required to increase
distribution. As the time changes there is need to change the organization because of market
transformation.
The type of digital technology for the rapid decision making process in the Vodafone
3

Just like the every gigantic IT Company, Vodafone can use the AL and Machine Learning in its
judgment creation process. The AL motorized algorithm can assist the company for a quick
decision making process.
TASK 4: Discovering attractive talent
Encouraging what processes your organization can use to receive and communicate gifts is
required for its advanced conversion. Discovering and attractive skill employee is necessary.
Human resource department do not require innovation but they require the people with the
technical skills and the communication. Following are the ways by which Vodafone can pull the
accurate competent person towards their business.
Remuneration for skill
The advanced transformation necessitates a set of new abilities for that may or may not
be part of the executive power of the holding company. The capital asset of the funds need to get
computerized Icon the real mistake is to put the most important organizational assets (Vagadia,
2020). In addition, the computerized workplace requires greater flexibility and hard work on the
ground than many providers can offer. For this reason, Vodafone should offer a different offer
applicants at a higher cost, making it the only organization that pays more than itself.
Provide a technical certificate
Today, businesses use a variety of recovery methods hire employees who follow their
workplace tradition, stay in their jobs, and strive for excellence on a scale. A nationally
recognized accreditation guarantees the health of the registrant level if management is looking
for those who want to apply or hope to invest money in the future of their employees. A 10%
increase in employee load is possible led to an increase of $ 2,300 in annual salaries (Vagadia,
2020). By developing and capitalizing in employees to comprehensive advanced skills courses,
Vodafone will increase efficiency to support, and effectively manage its staff.
Digital technology used by Vodafone in their employee engagement are-
Company is looking forward to create a computerized culture for their HR department that
has the suitable AL and IoT technology for managing the employee performance along with the
suitable mobile technology based AL and virtual learning environment that improves the
company recruitment life-cycle process.
4

TASK 5: Creating Digital-Based Culture
The high-level professionals are looking for ways to learn. It doesn't matter even if you do
not explicitly support their position, Vodafone should fix this. Vodafone will help employees
acquire the skills needed one day to manage their organizations. Vodafone will continue
selection and handling are subject to change.
Make Digital Readiness
Promoting in what way regular and regular founds should aid build a computer a tradition
of helping the advanced changes of Vodafone. Leader and the management should create a sense
of belongingness to make a digital ready culture within the workplace.
Encourage joint effort
The work process grows significantly as employees contribute a time of cooperation.
Thoughts fall into a trap and progress can be determined continuously. A profitable, well-
developed culture is fundamental to trading and trading points between offices. Promoting and
reaching out to groups, for example, Vodafone UK should accumulates to assure that its
advertisement that will clarify with the customer needs. Still that client support offices should
partner with IT to provide an outline for assessment and conversion (Petkova, Jekov and
Petkova, 2020). Cybernetic culture is a dynamic step in thought and behavior, in especially if it
happens to be focused on the top. In the end, extraordinary progress for the digital change within
the workplace mainly depends on the whole world who are eagerly prepared and determined and
to expression modification and expansion.
Prepared for the risk
Because ever-changing technology, workforce and risk factors ensure that they are a
legitimate pioneer of Vodafone, it needs to create a workplace where employees can learn many
things but feel frustrated. However, this method will work, as long as they are used, for the use
of information and know-how (Duggan, 2019). This software works. For example, a customer
with a purchase, help, department history and profiles, accounts for customers, answer questions.
Use new features and subjects computers and production knowledge fully expands critical
thinking skills, and helps employees quickly and accurately complete their time-tested tests.
TASK 6: Steering Collaboration
Identified types of integration benefits can use to give people the opportunity to enhance the
comfort pioneers have of the illusion of such an enterprise.
5

Video meeting
While trading and having more than one branches it will be hard to coordinate with each
other so video meeting can help the company in sharing information with their partners and
stakeholder. This is because the development of the network toploigy and the internet
connectivity makes it easy to uphold video meeting with ease (Vagadia, 2020). Vodafone
representatives will speak as much as possible travel abroad using online conference devices.
With this request, organizations can visit plants that have been recycled and shown hardware
without leaving their place.
Intranet
The Intranet, is an intermediate center with many organizations in the space of a
computer switch. They will provide Vodafone employees with new specialized skills or a social
networking site for social change required by computer change. Intranet can help change
customer-centered thinking and improve problem-solving processes including a larger number of
people than composing.
Civil society organizations
Customer the knowledge will be greatly improved thanks to computer technology which
serve as an example of focused on customers, Vodafone in UK utilized the social media to react
on the customer criticism and customer queries or concerns (Manganelli and Nicita, 2020). The
organization will in UK be able to react well to its clients through virtual media, which is also
expecting donations right there.
TASK 7: Choosing Leaders
The capability for managing system
A Leader at Vodafone UK should realize the importance of programs management to
achieve improved growth. When Vodafone do not have a computer program, leader are a special
pioneer can be seen in dignified forum discussions, initiatives, and online conferences, and
industrial exhibitions (Bhatti and et. al., 2021). In today's developed world, a variety of business
models are being developed business relationships, and the sharing of useful information are all
very important.
Change agile leader have clear purpose
There are few changes, especially if you are running a business. People are not immune to
changes, and the reason for this is insufficient communication power. Leaders who have the
6

power to be the answer to the "why" question are ready to ship to their business. Vodafone is
adding new technologies to stay competitive, create productive employees, and drive innovation.
Forward thinker opportunist
This can be tempting because a leader needs to be an adjunct to the daily routine of running a
business. However, successful leaders are known to take a forward-thinking approach, always on
the lookout for opportunities. The transformation of core leaders must go beyond today,
tomorrow, and the year (Papathanassopoulos, 2020). The easiest way to do this is to be able to
be in the middle of the day, every day. Organizations and managers would not be able to afford
such a standard.
Temptations
Mistakes are an important part of a thrilling prospect of knowledge and acclimatizing, the
Vodafone leader should acknowledge as a strength computer-made changes. Through allowing a
person to have trust in which is also part of dissatisfaction, the progressive creator would impulse
employees to variety intrepid and inventive decisions which can rise one way or additional can
be unexploited in the life of the company
CONCLUSION
From the above carried out study it has been concluded that for improving jobs, reducing costs,
and empowering corporate governance and market development, Vodafone UK incorporates
human inventions reasoning and the network in its corporate cycle. It has been required and
suggested that company should analysis the corporate market though the analysis of competitor
present in the market and classifying the market trends. It also support full connectivity with
their prospectus, professional employment, and enhancement systematic organization among
managers to react rapidly to important changes in the file in the market. According to the above
report, Vodafone UK is considered a separate component Tools to try to improve the
effectiveness of advanced change are to be commended and that certain qualifications must also
be accepted by their supervisors to make progress.
7

8

REFERENCES
Books and Journals
Papathanassopoulos, S., 2020. The Greek Media at the Intersection of the Financial Crisis and
the Digital Disruption. In The Emerald Handbook of Digital Media in Greece. Emerald
Publishing Limited.
Duggan, S.B., 2019. The Hard and Soft Networks of Digital Disruption. In Education Policy,
Digital Disruption and the Future of Work (pp. 65-91). Palgrave Pivot, Cham.
Vagadia, B., 2020. Data Connectivity and Digital Infrastructure. In Digital Disruption (pp. 21-
63). Springer, Cham.
Stillings, C., 2020. Digital Transformation in Plastics Industry: From Digitization Toward
Virtual Material. In Innovative Technologies for Market Leadership (pp. 287-298).
Springer, Cham.
Taplin, R., 2020. Cyber Risk, Intellectual Property Theft and Cyberwarfare: Asia, Europe and
the USA. Routledge.
Shabankareh, M.J., and et. al., 2021. A Stacking-Based Data Mining Solution to Customer Churn
Prediction. Journal of Relationship Marketing.
Pînzaru, F., and et. al., 2021. Sustainable Management of IT Enterprises. In Business Revolution
in a Digital Era (pp. 101-113). Springer, Cham.
Bhatti, A., and et. al., 2021. Much-needed business digital transformation through big data,
internet of things and blockchain capabilities: implications for strategic performance in
telecommunication sector. Business Process Management Journal.
Manganelli, A. and Nicita, A., 2020. Digital Transformation and Electronic Communications.
In The Governance of Telecom Markets (pp. 155-183). Palgrave Macmillan, Cham.
Vagadia, B., 2020. Enterprise Digital Transformation. In Digital Disruption (pp. 273-289).
Springer, Cham.
Petkova, M., Jekov, B. and Petkova, P., 2020, October. Administrative Automatic Solutions in
Telecom Services. In 2020 28th National Conference with International Participation
(TELECOM) (pp. 86-89). IEEE.
Vagadia, B., 2020. Enterprise Digital Transformation. In Digital Disruption (pp. 273-289).
Springer, Cham.
Jones, S. and van Hulst, J., 2020. Leadership and Digital Transformation: Building Strategic
Conversations. Effective Executive, 23(4), pp.14-21.
Manganelli, A. and Nicita, A., The Governance of Telecom Markets.
Prikhodchenko, O., Panskov, V. and Afanasyeva, L., 2021. Modern Trends in the Development
of the Regional Economic Management System in the Context of Digital Globalization.
In SHS Web of Conferences (Vol. 92). EDP Sciences.
Jelassi, T. and Martínez-López, F.J., 2020. Digital Transformation at Axel Springer.
In Strategies for e-Business (pp. 561-581). Springer, Cham.
Louati, H. and Hadoussa, S., 2021. Study of Social media impacts on social capital and
employee performance–evidence from Tunisia Telecom. Journal of Decision Systems,
pp.1-32.
9