Reflective Essay: Evaluating Vodafone Australia's Effectiveness

This essay provides a reflective analysis of Vodafone Hutchison Australia Pty Limited's effectiveness. The author, a customer of Vodafone, examines the organization's purpose, which is to offer high-quality products and services, including mobile, broadband, and network services. The essay evaluates Vodafone's effectiveness based on customer experience, innovation, and business strategy, highlighting its focus on customer satisfaction and its ability to adapt to the changing market. The author also considers the perspectives of other stakeholders, such as owners and creditors, to evaluate the effectiveness of the organization. The essay concludes that two aspects are crucial for evaluating the effectiveness of the organization: the performance of the organization and the different risk drivers of the organization. The author used financial indicators and business strategy analysis to evaluate the company's effectiveness. The essay emphasizes the importance of customer focus, innovation, and stakeholder perspectives in assessing organizational effectiveness.

Management Theory and Practice 0
Title: Management Theory and Practice
Assignment Name:
Student Name:
Course Name and Number:
Professor:
Date:

Management Theory and Practice 1
Contents
Introduction......................................................................................................................................2
Effectiveness of Vodafone Hutchison Australia Pty Limited..........................................................3
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

Management Theory and Practice 2
Introduction
With the increasing facilities offered by each telecom organizations, the customers have a
great and wide range of offers to select from. Telecom organizations have products that fulfill the
needs and demands of multiple customer segments. I have been using the telecom services of
Telstra for a long time, but due to the high services of Vodafone Hutchison Australia Pty
Limited, I decided to switch to their network and thus, visited this organization to know about its
various package, to select the best services offered by the organization. In this assignment, I
exhibited my experience with this service provider organization, to explain the real meaning of
effectiveness in the organization.

Management Theory and Practice 3
Effectiveness of Vodafone Hutchison Australia Pty Limited
The main purpose of the organization is to offer people with high-quality products like
tablets, mobiles, broadband, and many other different products. in addition to this, the
organization also offers network services, with a wide range of plans at affordable and
economical prices. The main scope of the organization is to deliver high-quality connectivity to
its customers with innovative products and services that improve its customer's quality of life
and also, people's livelihood (Bucăţa & Rizescu, 2017). This is the main scope of the
organization that it aims to fulfill with ethical and responsible practices and operations. When I
visited the organization and interacted with the executives of Vodafone Australia, all the services
they offered me, clearly displayed, this prime scope that is the main driving force of the
organization. It is through this prime scope that Vodafone Australia is delivering effective
services to its customers (Duckett, 2019).
In my opinion, business effectiveness is a subjective concept. Now, to evaluate the
effectiveness of the organization the most basic criteria that can be undertaken is the financial
indicators, but as every company's organizational structure and the situation is different, it is
necessary to evaluate the effectiveness of the organization with a different approach. I also feel
that the effectiveness of the organization can be determined by analyzing the performance of the
organization, for which the business strategy has to be evaluated. In my opinion, with this
approach of analyzing the business strategy of the organization, I will be able to examine the
strengths and weaknesses of the organization, which will exhibit the exact level of effectiveness
in the organization.
The business strategy of Vodafone Australia revolves around its customers, innovation,
and corporate social responsibilities. These are the three main factors around which the

Management Theory and Practice 4
organization functions (Madanchian, Hussein, Noordin & Taherdoost, 2017). According to my
experience with the organization, Vodafone Australia is obsessed with its customers and focuses
on offering services that exceed the expectations of the customers. It is through this approach of
the organization that helps them in performing a high level of effectiveness and attaining loyal
customers. According to the reports published by the organization, Vodafone Australia in the last
five years has drastically increased its customers, which has imposed huge stress on the
competitor's organization that are Telstra, SingTel-Optus, and many others. This pressure on
these organizations has been increased due to the rebound strategy of the organization, which has
massively increased the sales of the organization.
In my opinion, the organization Vodafone Australia has enhanced its effectiveness in the
last few years with the increasing amount of innovation in the organization Vodafone Australia
are hungry for innovation and it is due to this reason that the organization always formulates new
ways that foster innovation. With the increasing level of innovation in the organization,
Vodafone Australia has formulated new and various ways that have helped in developing a
strong team and helped in improving the level of productivity in the organization.
When I visited the organization, I was offered a great customer experience. The
executives informed me about the different service plans that suited my budget. In addition to
this, the executive also informed me about the other additional service that I will be achieving as
I was their new customer. The organization also informed about the great after services that I can
use at any time, with timing solution to any problem that I might face due to bad network
conditions (Richards, Yeoh, Chong & Popovič, 2017).

Management Theory and Practice 5
On the other hand, for the stakeholders of the organization, different approaches can be
utilized by them to evaluate the effectiveness of the organization (Tunowski, 2015). The
stakeholders that I have selected for evaluating the effectiveness of Vodafone Australia are the
owners and creditors. For the owner of the organization, the best method to evaluate the
effectiveness of the organization is through analyzing the management of the organization. The
owners should analyze the strategic goals of the organization and how well they are being
achieved under the owner's leadership. The owner should attain feedback from the employees for
examining the level of trust the employees have in the owner (Shoraj & Llaci, 2015).
In my opinion, on the other hand for the creditors of the organization, the best way to
analyze the effectiveness of the organization is by examining the financial aspect of the
organization. For analyzing the effectiveness of Vodafone Australia, the creditors of the
organization should identify the increase in the sales of the organization and the profits of the
organization. By analyzing both these aspects the creditors will be able to evaluate the
effectiveness of the organization. In addition to this, through this approach, the creditors will be
able to identify any risk drivers that are reducing the performance of the organization (Singh,
2015).
Conclusion
With these different approaches that I have proposed for the stakeholders of the
organization, this can be concluded that for examining the effectiveness of the organization, two
aspects are crucial for evaluating the effectiveness of the organization, they are the performance
of the organization and the different risk drivers of the organization. These two are the main
factors that help in examining the level of effectiveness in the organization's function and other

Management Theory and Practice 6
organizational activities. In my opinion, for the customers of the organization, the performance
of the organization is paramount, which is examined through the services offered to the
customers.
References
Bucăţa, G., & Rizescu, A. 2017. The Role of Communication in Enhancing Work Effectiveness
of an Organization. Land Forces Academy Review, 22(1): 49-57.

Management Theory and Practice 7
Duckett, C. 2019. Vodafone Australia EBITDA tops AU$1b but continues to post net loss |
ZDNet. ZDNet. https://www.zdnet.com/article/vodafone-australia-ebitda-tops-au1b-but-
continues-to-post-net-loss/, August 24, 2019.
Madanchian, M., Hussein, N., Noordin, F., & Taherdoost, H. 2017. Leadership Effectiveness
Measurement and Its Effect on Organization Outcomes. Procedia Engineering, 181: 1043-
1048.
Richards, G., Yeoh, W., Chong, A., & Popovič, A. 2017. Business Intelligence Effectiveness and
Corporate Performance Management: An Empirical Analysis. Journal of Computer
Information Systems, 59(2): 188-196.
Shoraj, D., & Llaci, S. 2015. Motivation and Its Impact on Organizational Effectiveness in
Albanian Businesses. SAGE Open, 5(2): 215824401558222.
Singh, P. 2015. Performance Appraisal and its Effectiveness in Modern Business Scenarios. The
SIJ Transactions on Industrial, Financial & Business Management, 03(02): 01-05.
Singh, P. 2015. Performance Appraisal and its Effectiveness in Modern Business Scenarios. The
SIJ Transactions on Industrial, Financial & Business Management, 03(02): 01-05.
Tunowski, R. 2015. Organization Effectiveness and Business Intelligence Systems. Literature
Review. Management and Business Administration. Central Europe, 23(4): 55-73.