Vodafone's Global Market Strategies Report

This report analyzes Vodafone's market penetration strategies using SWOT analysis. It discusses the company's strengths, weaknesses, opportunities, and threats in the global telecom market, emphasizing the importance of innovative marketing and robust research and development to regain competitive advantage.

Global Business
Environment

EXECUTIVE SUMMARY
This report revolves around the market penetration strategies that Vodafone use in order
to establish their grip in the international market. Through SWOT analysis Vodafone determined
the key drivers that will impact the their key functioning areas that are Marketing and research
and development. With the help of SWOT analysis Vodafone can work on their strength and
weakness , they can plan and grab the upcoming market opportunities and with the help of
proper planning they can also reduce the threat that they will face in near future. Vodafone's
marketing campaigns and the research and development department are one of the best which are
out their in the market.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
SWOT Analysis......................................................................................................................4
Operational Impact Analysis..................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Global market environment is related to the difference in environment that the
organisation faces during their expansions worldwide. This report is made in context with
Vodafone which is a UK based telecom brand. This report contains the SWOT analyse of
Vodafone.
MAIN BODY
SWOT Analysis
SWOT analysis is a tool which the managers of Vodafone uses so as to do the strategic
planning. With the help of SWOT Vodafone aims to analyse their strength, weakness,
opportunity and threat while entering global market. It is the analysis of internal and external
environment that can affect the working of the company.
Strength
 As Vodafone is a having a very long
history so they have a strong customer
base and they were also able to create a
strong brand presence.
 The box marketing Strategies which
Vodafone does helps them in gaining a
strong brand name(Hacker and
Washington, 2017).
 The payment tenure for Vodafone is
longer and their interest rate are lower.
 The research and development unit of
Vodafone is also very strong as they do
a very strong market analysis.
 With the help of a strong customer base
and the innovative marketing they are
able to generate billion dollar revenue
each year, which make the company
financially strong in comparison to its
Weakness
 although the marketing of Vodafone
might be unique but they are not
providing their customers with any
attractive offer in comparison to their
competitors.
 The network of Vodafone is also very
poor as compared to its competitors.
 Through collaborations and acquiring
various companies world wide the
debts of Vodafone are also very high.
 Vodafone is also not having the
required reach in the rural areas where
as their competitors have reach in the
rural areas as well.

competitors.
Opportunity
 with having a strong customer base
Vodafone can easily expand worldwide
and can easily enter new market
segments.
 With the commencement of 5G, it will
provide a boom for the telecom
industry so they have grab for 5G and
have to take the first hand competitive
advantage over its competitors.
 The people day by day are becoming
more nature friendly so it is a great
opportunity for Vodafone to introduce
the culture of zero environment harm
before its competitors (Liao and Yang,
2020).
 As customers worldwide face the
problem of poor network coverage, so
its an opportunity for Vodafone to
provide their customers with good
quality network coverage, as this will
help them in marketing.
Threats
 As Vodafone are expanding worldwide
so the existing telecom brand are a
huge threat for Vodafone.
 In recent 3-4 years the marketing of
Vodafone have gone low and the result
of this was that their competitors all
gains the market share. Vodafone have
to work on it, otherwise they will be
thrown out of competition.
 Due to poor coverage a lot of Vodafone
customers are switching from them.
Operational Impact Analysis
While expanding globally Vodafone may have to face many problems and challenges in
their operations. As they are will be entering new market segment with new rules and regulation
set by the government of that company. When entering the new market they also analyse their

competitors and their products. They have to foresee various opportunity in order to grab them
before its competitors (Moşteanu, Faccia and Cavalier, 2020). On the basis of SWOT analysis
there are some key factors that will impact the functioning areas of Vodafone. These areas areas
are:
 Marketing – With the help of SWOT and PESTLE analysis its is clear that the Vodafone
was once market leader in marketing its products. They way they marketed their products
was very unique. The Vodafone pug is a very famous marketing product, it was the
product that gave Vodafone its boom likewise the Zoozoo advertisement was a brilliant
way of marketing these two are the two most legendary marketing campaign done by
Vodafone. The marketing campaign of Vodafone are evergreen and are still in people's
mind because of their uniqueness (Trad, 2020).Time and time Vodafone comes up with
creative and innovative marketing, but in recent year they have lost a lot of market share
due to their less innovative marketing. They have to seriously work on their creative and
innovative marketing campaign.
 Research and development - While expanding globally the impact of research and
development will be huge for the company as only through research and development a
company can analyse the market that they are entering. The R&D department of
Vodafone have to analyse the market conditions, the customers preferences and the
competitors so that they can easily enter the new market and gain customers. The R&D
department of Vodafone is very very strong as they have a good team who does strong
market analysis so as to see the trend and take the required actions (Zhu, Goraya and Cai,
2018). Th have to develop a product keeping in mind the preferences of the customers so
as to have the competitive advantage They spend millions of dollars in R&D so that they
can provide their customers with new and innovative product s and services.
CONCLUSION
From the above report it is concluded that the Vodafone have to come up with new and
innovative marketing so that they can easily gain their lost market share and gain competitive
advantage. It is also concluded that the research and development department of Vodafone have
to analyse more and more so that they can develop the product based on the preference of the
customer.

REFERENCES
Hacker, S. K. and Washington, M., 2017. Spiritual intelligence: going beyond IQ and EQ to
develop resilient leaders. Global Business and Organizational Excellence. 36(3). pp.21-
28.
Liao, S. H. and Yang, L. L., 2020. Mobile payment and online to offline retail business
models. Journal of Retailing and Consumer Services. 57. p.102230.
Moşteanu, N. R., Faccia, A. and Cavaliere, L. P .L., 2020, August. Digitalization and green
economy-changes of business perspectives. In Proceedings of the 2020 4th International
Conference on Cloud and Big Data Computing (pp. 108-112).
Trad, A., 2020. Applied Mathematical Model for Business Transformation Projects: The
Intelligent Strategic Decision-Making System (iSDMS). In Handbook of Research on IT
Applications for Strategic Competitive Advantage and Decision Making (pp. 269-308).
IGI Global.
Zhu, J., Goraya, M. A. S. and Cai, Y., 2018. Retailer–consumer sustainable business
environment: how consumers’ perceived benefits are translated by the addition of new
retail channels. Sustainability.10(9). p.2959.