Vodafone's Business Project: Globalization and Market Challenges

This report analyzes Vodafone's business project, focusing on the impact of globalization on the telecommunications industry and the company's operations. It begins with an executive summary outlining Vodafone's position in the global market and its strategies for success, including horizontal integrations, strategic alliances, and turnaround approaches. The introduction defines globalization and its implications for businesses. The report's significance, aims, objectives, and research questions are outlined, followed by a detailed discussion of the project management approach, including time, cost, risks, scope, quality, communication, resources, and activity strategy. The study aims to measure the impact of globalization on Vodafone's activities, examining market challenges and proposing strategies for advancing market performance. The report employs a project management approach with a timeline, budget, and risk assessment. The literature review and research methodology are also included. The report aims to provide insights into the effects of multinational corporations on the economies of host countries and the impact of globalization on the telecommunications industry.

Unit Number and Title: 6. Managing a Successful Business Project
Word Count (max.5000)
Turnitin Score
Executive Summary
Vodafone is one of the leading telecommunications companies in the world since it is the second
largest mobile phone corporation in the global market, and the third significant and successful
telecommunications network in the United Kingdom with over nineteen million subscribers. The
company controls a retails estate along with over three hundred stores marketing and selling
Vodafone contracts, SIM offers, and mobile phone handsets. It is one of the most dominant
corporations within the telecommunication industry in the company of a substantial presence in
the United Kingdom. The company has employed outstanding strategies in escalating its
commercial operations both in the local and international market via horizontal integrations,

strategic alliances, and joint ventures. To further counter the increasing competition in the global
market, the firm has also employed a turnaround approach concentrated on leveraging its
worldwide scope and economies of scale. As a result of globalisation, the company has been
challenged with increasing expectations from host nations in the global market where the
company conducts its commercial activities.
Introduction
Managing a successful business project is the strategic approach for obtaining the desired results
from the project. An investment consists typically of vast amounts of the resources, and its fiasco
affects the effective functioning of the company. Thus, it is the role of the project manager to
carry out the project and accomplish the desired outcomes effectively.
Globalisation is a procedure at which cultures and economies have been drawn deeper together
and have become more integrated via worldwide networks of commerce, international media, the
spread of technology, and capital flows. The process of globalisation has considerable
commercial, social, and economic implications (McCann and Acs, 2015). Globalisation enables
businesses, organisations, and countries to concentrate on producing high-quality services and
goods where they attain comparative merit in the global market. Trade and specialisation allow
an advantage in economic welfare, for instance, through lower and affordable prices for
consumers that then increase their revenues as a result of increased sales (Purnell, 2018). A
significant effect of globalisation is the accumulative inter-dependence of frugalities. For
instance; the majority of the world’s republics are reliant on each other their macroeconomic
well-being.
People around the world utilise Vodafone’s services and products daily. The company offers a
positive working environment and amicable, supportive workforce to help customers in any
request or challenge they would experience with the telecommunications services provided by
the company. However, dissimilar corporate facsimiles are employed; the organisational culture
and standards of Vodafone are outstanding due to its local and worldwide advancement. The
specialist will analyse the influences of the shared assistance and input that Vodafone
telecommunications corporation has on the U.K market setting as a flourishing global
corporation.

The study project is well-organised in this way; Significance of the study, Aims of the study,
Objectives of the study, Study questions, Project Management Approach, Literature Review,
Research Methodology, Data Collection and Analysis, plus Evaluation, Limitation of the
Research, Recommendations, and Areas for Future Research. Moreover, the premise of the study
project is based on project findings that were thoroughly collected and evaluated.
Significance of the project
The research project has its influence on those scholars and academics, which are interested in
researching the provided topic such as addressing and studying the impact of globalisation within
the international market, effects of multinational companies like Vodafone in host countries. The
primary concern of this study project is associated with the developing impacts of multinational
companies in host countries as a result of globalisation and integration in the international
market. The factor of correlating with interconnection and globalisation is a significant issue
because it facilitates direct impact on the stability of the global market and development of
telecommunications companies around the world; as a result, it is a research concern that ought
to be studied.
Aims of the study project
The primary aim of the study is “To measure the impact of globalization on the different
activities that is performed by the business”. A case study based on Vodafone.
The usage of globalisation increases the trading all across the boarders in which goods
and services has transferred in satisfactorily manner. It is also used to promote the level of
migrants as from different countries as while emerging the brands at global level. It has
promoted the greater outsourcing and offshoring and expanded the foreign direct investments. It
is more helpful and suitable for Vodafone as it is an international corporation in the United
Kingdom, operating in the global telecommunications industry. Additionally, this research
project will provide significant insights and comprehension concerning the different inputs and
impacts that are correlated with the operations of transnational corporations within the
international market, particularly in host states, for instance, the United Kingdom. The research
project also identifies and studies the effects of multinational companies on career and job
opportunities within the economy of host nations.

Objectives of the study project
The study objectives might be devoted to the arrangement of different research goals, which
ought to be accomplished according to the set timeline. The primary study purposes of the
project are;
 To describe the notion of globalisation and define the concept and significance of
multinational corporations?
 To examine the importance and influence of globalisation in the worldwide market.
 To appraise the effects of globalisation on the telecommunications industry.
 To determine market challenges that occurred and the impact of Vodafone as a result of
globalisation in the global market.
 To propose the necessary approaches through that Vodafone can advance its market
performance and its offerings in the United Kingdom as a host country.
The study is conducted to achieve the essential aims and purposes of the project. These tenacities
should abide by SMART approaches, which ought to be specific, measurable, achievable,
realistic, and timely and had simplified the accomplishment of industrious effects in the
corporation. Thus, within this research project, the above discussed SMART intentions have to
be achieved by the current research project.
Study questions
Based on the decided study objectives, the following are study questions that are described as
follows;
 What is the importance and influence of globalisation?
 What are the effects of globalisation on the telecommunications industry?
 What are the market challenges that occurred and the impact of Vodafone as a result of
globalisation in the global market?
 What are the fundamental approaches through that Vodafone can advance its market
performance and its offerings in the United Kingdom as a host state?

Project Management Approach
The research plan begins on 8th July and closes on 24th August
Project management is the engagement of familiarity, essential implements, and abilities to
strategize, inaugurate, implement, regulate, and finish the project to achieve precise objectives
according to a quantified timeframe; as a result, this “work” is the current research project.
Project management consists of managing scope, time, risks, and cost. The project management
is the documentation that is processed by the researcher so as to make effective utilization of all
the required resources so that productive outcome is achieved in timely basis. It assist researcher
to make moderate changes so that better implications are processed by which productive ending
is processed so that company get more beneficial outcome. It aid to make perfect knowledge
about the different constraint that is managed and carried out as per the project processing. The
plan has outlines different components as like scope, goals, timeline, budget, deliverable and
many other aspect as well as it is essential for the completion of project and these are as briefly
explain below as:
Time: Every stage of the project has been assigned a timeline in order to complete the project on
the required time frame. The study project might be carried out in no times since the data, and
essential information is gathered from widely accessible participants. In this total instance that is
associated with the project completion and in this project the researcher need the total time
period of 6 weeks so as to develop authentic outcomes. It is the standardized limit which is
provided by the business to the researcher and under that time period all the different efforts has
induced in appropriate mode.
Cost: The budget consists of the expenditures for data gathering from credible and approved
foundations. The budget will be less and cost-effective since the data might be gathered from
primary sources like the utility of a straightforward questionnaire offered to them and reliable
references might be collected from the scholarly journals, articles, and textbooks, in addition to
company’s publications that are regarded as secondary sources. It is a budget that is assigned by
the business to the researcher so as to complete the project in timely basis or with more
perfection. In this appropriate budget is allocated of cost £68000 and under this researcher have
to induce different actions so as to enhance the moderate endings. The different actions that is
performed by the researcher is as explained below as:

Risks: There are no hazards or injuries included in selecting this study project since the principal
determination of this study is to realist and acknowledge the influence of multinational
corporations on the economy of host countries and the effects of globalisation in the global
market. Hence, the data intended for this study project is only gathered from university students
since all the students from my university are mostly predisposed on the dynamic nature of the
global market due to the process of globalisation. The researcher must have confirmed that
suitable working is processed and under this all the risk is managed by which rate of redundancy
is reduces with more appropriateness. To reduce the impact of risk researcher make an eye on all
the performed task and activities so that balanced level of ending is processed with more
authenticity.
Scope: The range of this study problem in relation to the impact of globalisation and
transnational corporations on the economies of host countries is vast as there are different
resources for the collection of secondary data. It is the undertaking of the project and in this the
researcher get ensure that effective and efficient deliverable is managed and controlled so that
ending of research is more useful for the business and its growth at global level. It is basically
defines the parallel outcome that is conceived as per the completion of project so that moderate
level of changes is addressed in timely and favorable manner.
Quality: It is a parameter that is based on the effectiveness which is processed as by managing
and controlling the working and completion of all the different task. In this researcher tries to
insert all the beneficiary changes so that durable underpinning is developed by which both short
and long term goals and objectives are conceived with more suitability. It helps to business to

make generous modification so that suitable policies and strategies are developed by the
company in order to gain more success while working at global level.
Communication: It is a method through which set of information is received and transferred so
that adequate level of changes are developed. In this researcher has tries to make better
interaction with the respondents so that adequate information is collected and transmitted thus
completion of project become more easier. The researcher has uses different communication
devices so as to process interaction as from employee's. Thus the researcher uses computer,
internet, computers and many other devices as well.
Resources: It is a factor that includes the different set of sources which is required for the
conduction of research. In this researcher need certain sources as like human resources, printers,
paper, human resources etc. so as to complete the project completion in appropriate mode.
Activity strategy: There are distinct and precise undertakings, which have dynamic and effective
responsibilities in the project’s schedule and forecasting them in accordance with the time
contained within these activities.
Literature Review
According to Birkinshaw, (2016) a multinational corporation also referred to as transnational
corporations, is any company, which is registered and conducts its commercial activities in
multiple countries around the world at a time. Commonly, a global corporation has its centre of
operations in one country and does its business activities partially or wholly owned subsidiaries
in other countries, and its subsidiary entities report to the company's central headquarters. In
commercial terms, a company's benefits in launching a transnational corporation consist of both
vertical and horizontal economies of scale, which include consolidation of management,
reductions in operational costs that originate from an extended capacity of output, in addition to
an increased market segment in the international market.
Although cultural obstructions might generate unpredictable impediments as corporations
inaugurate production plants and offices in different parts of the world, experienced employees, a
company's technical expertise, and confirmed policies typically might be conveyed from state to

state. Critics of the multinational companies commonly regard them as a commercial and,
frequently, a political approach of interference and domination of developing nations by
industrialised countries (Görg and Strobl, 2016). Developing nations, which are characterised
with a narrow scope if exports, commonly primary goods and services, as their commercial base,
are predominantly susceptible to economic manipulation. Anticompetitive policies, human-rights
mistreatments, and disturbance of more-traditional means if industrial growth and improvement
are among the hazards that are faced by host countries.
Multinational companies are agents of globalisation; simultaneously, a majority of transnational
corporations are also impacted by globalisation in different ways they might or might not like
(Purnell, M., 2018). Thus, this, this authenticity arises from the fact that multinational companies
have multiple subsidiaries in multiple countries, a few of which take full advantage of the
process of, globalisation. The influence of globalisation on global companies such as Vodafone
might be positive or negative, which is based on the nature of the company under study.
Globalisation offers companies access to emerging markets, which would have been challenging
to locate in the past, this is due to the impact of digital technology, where consumers from
around the world can purchase products or services from businesses located in around the world
(Purnell, 2018). As a result, this is naturally incredible merit to companies that desire to expand
their potential market share by millions by reaching out and satisfying the needs and preferences
of customers in overseas markets.
Put globalisation and transnational corporations together, and one will realise that a company
that can easily access human resources at cost-effective rates. Offshoring and outsourcing enable
companies to employ workforces in overseas markets, where labour is readily available and
affordable might be lower compared to a company's country of origin. While these activities
might have undesirable impacts on employees searching for full-time jobs, there is no
uncertainty that they reduce operational costs, and as a result, increase revenues, for
multinational corporations (Psimmenos, 2018). Corporations influenced by globalisation can
form partnerships with other organisations around the world. A majority of companies in the
United Kingdom, such as Vodafone have corporate partnerships, which in countries around the
world. For instance, in 2008, Vodafone procured a forty percent (40%) stake and administration

accountability for Safaricom (Safaricom.co.ke, 2019), which is the leading telecommunications
company East and Central Africa.
Globalisation provides transnational companies the capacity to search for overseas markets for
their ventures when their current state employs a tax law they find out it to be unfavourable
(Young, Hood, and Hamill, 2017). Foreign markets with low and favourable commercial tax
rates are at times referred to as "tax heavens" since they enable companies and people to reduce
their tax rates by expanding or moving their assets offshore, such countries consist of
Switzerland, Panama, Belize, and Bermuda. The global financial system, comprised of private
documents and encrypted information systems, makes this attainable. Additionally, global
companies might have a challenging time coordinating operations and processes within a
globalised market system. A company like Vodafone operates in Africa, Europe, and Asia, for
instance, will necessitate to employee workers who speak different languages, and it might be
challenging for the firm to ensure that all workers are one equal capacity when only a few of
them converse using the same language. Translators might be called upon to aid in coordinating
information where there are instances of language barrier. Other management concerns might
arise from disparities within cultural norms, for example, managing logistics within nations with
low-quality infrastructure.
Gantt chart
It is a chart that is used to manage and control the different working and scheduling of
project as by assigning appropriate timing to each and every activity with more suitability. It is
also be used to attain long term sustainability as while developing the probability of outcomes.

Work breakdown structure
It is a structure that is used to divide the overall project into different segments so that
rate of production is getting increases with better perfection. It is also be more helpful for the
researcher as they have manage all the different task and activities in productive mode.
Research Methodology
It is the most crucial section of the study project at which all the essential techniques and
methods that are employed within the project are discussed. As a result, the onion research
technique has been used in this study project.
Research theory: This study adheres to the requirements and directions of “Research Onion
Theory” that has been developed by Saunders et al. (Mayer, 2015). Thus, this concept
recommends that the study project is carried out in order, step by step, in comparison with the
layers in an onion.

Research philosophy: It refers to the ideology of the study project; the study is formulated on the
foundation of reality that proves that it is moreover positivism.
Research design: The section consists of different activities, active and well-organized
procedures to complete them within the study project. There are expertly designed techniques
and methods for the study approaches that influence the general efficiency of the research
programme.
Research approach: It is the third stage that the methods followed for the study are analysed, this
contains the following research methods; Quantitative approach in which data gathered is in
numerical form, and arithmetical techniques are employed to scrutinise the data. The qualitative
approach in which data and information are collected in explanations and details.
Research strategies: It is the fourth phase of the study project that proposes that there are
essential plans and strategies that direct how the study will be conducted and attain the required
objectives once the survey is completed.
Data Collection and Analysis
Data collection: Data is the critical element for carrying out any study project to attain practical
findings that are well described within the goals and purposes of the project. Generally, the
venture consists of secondary and primary data, which is referred to as first-hand data that is
gathered by the scholar and is collected by interacting with the target population in the form of
questionnaires and interviews that assists in realising the views and perceptions concerning the
organisation and can make an essential impact on the general study programme.
In contrast, secondary data is the existing and researched data that is employed within the study
project and aids in analysing different things that can influence the efficiency of the study
findings. It is collected from secondary sources such as company’s publications, academic
articles, and journals. Accordingly, the demonstration and method of research findings that is
according to the primary study. Twenty participants contributed to the project from the college.
Presently, there are six vital and plainspoken questions; the Gantt Chart is assessed, the
evaluation consistencies and elements will aid in revealing and authorising the segments and
management of the project.