Vodafone: Analysis of Business Strategy, Products, and HR Challenges

This report provides an overview of Vodafone, a British multinational telecommunications company. It examines Vodafone's background, business strategies, and objectives, including competitive market strategies and profit maximization. The report details the company's key products and services, such as 5G services, digital products, and IOT solutions. Furthermore, it identifies and analyzes several critical HR issues faced by Vodafone, including attracting top talent, embracing change, developing leaders, fostering continuous learning, and managing diversity. The report concludes by summarizing the key findings and emphasizing the importance of addressing these challenges for Vodafone's continued success.

VODAFONE COMPANY

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8

INTRODUCTION
Vodafone is a British multinational telecommunications company. Its registered office is located
in Newbury, Berkshire, England and its global headquarters is based in London, England. It
predominantly operates services in the regions of Asia, Africa, Europe, and Oceania. This report
contains issues such as background of the company, details of the strategy used by the company
and their objectives. The key products offered by them. It has also identified the issues of
business that are faced by the department of HR of the company.
MAIN BODY
Background of Vodafone
It is known as Telecommunication firm based within U.K with interest within interest
in United States and Europe. It arises as a part of Racal, an electronics firm and a British radar
founded within they year 1950. In the year 1983, Racal founded is Vodafone subsidiary and in
addition to this won the first cellular network of British was launched within they year 1985.
Vodafone was purchasing various other firm in early 1990s. Hence, building partnership all over
the world. The firm doubled its size within 2000 through getting German industrial A.G founded
by Mannesmann in 1856 to 1922. It was considered as the largest Vodafone's hostile bid that was
resulted within the largest merger all over the world. It has become one of the largest leading
providers regarding the services of telecommunication as well as it also conducted business more
than 30 nations across the world.
Vodafone group provides voice services such as voice roaming ,voice communication as well as
video messaging,data services ,email ,internet and many more. It also provides business
solutions, product services.
Business strategy
Business strategies are the strategies which are made by the organizations to achieve
their set goals and objectives. Strategies provide them proper plan that how they will achieve
their goals and take competitive advantages in the market.
Vodafone company one of the top leading company in whole Telecommunication
industry. They are using different different business strategies to achieve their goals objectives.

One of them is competitive market strategies- competition in the Telecommunication industry is
very high and to stay in the competition companies apply different strategies. Competitive
pricing strategies is one of them which is used by Vodafone company to grow their business.
They are providing their product and services to the customers in cheap prices which helps to
satisfy their needs and their demand (Holotiuk and Beimborn., 2017). This hard to create any
differentiation in their product because telecommunication industry provide similar services.
One This which can provide them success and comparative advantages is following new trends.
As per the new trend company is making strategy to launch 5G network which will provide
high internet services and HD voice and video calling to their customers,. Their plan is to adopt
this trends as soon as possible to take comparative advantages, and they can also satisfy the
needs and demand of their customers by providing 5G services which are smooth and fast.
One more strategy which is used by the Vodafone company is their expansion strategy,
and they are looking to expand their business in areas where people are not connected. Those
areas can be Geo graphical areas where ts hard or the companies to reach, but they are
production strategies to reach to those people and provide them facility o they can also connect
with the world and understand what is going in all around the world.
Objectives
In an every business it is necessary for the companies superiors to set the objectives
which they need to achieve to make their business successful and objectives provide growth and
competitive advantages. Similarly, Vodafone company also have objectives , one of them is
profit maximization which is common objective of every company and Vodafone also give
their first priority to maximize profitability and take competitive advantages in the UK market.
Another objectives of the Vodafone company is providing the best possible services to
customers, so they can crate better good experience. They are improving their technology and
innovating their services so their customers can be satisfied and Vodafone can gain their
customer loyalty (Akter and et.al., 2016). They give importance to their customers and when
customers enter in their physical store then their employees treat them like their family. Their
last and most important objectives is to become leader of the Telecommunication industry, so
they can able to show their presence in all around the world and provide the best possible

services to every corner of the world. The want to overtake leading companies and become
number in the whole industry, and they also give priority to become the number one.
Key product and services
Vodafone's group is working on the deployment and development of new as well as efficient
product as well as services that are applicable to all existing mobile devices and current
operating system so that in order to get some ideas of new sales.
Headphones and Headsets- Vodafone provides the Memory card such as micro, mini memory
cards, Bluetooth enabled Headphones, Prepaid sim cards, data cellular ,small packs, portable
mobile charger and many more.
5 g services of Vodafone
It provides around 114 places all over European Union as it will becomes the first firm top
provides unlimited data on the 10 July 2019 for both 4G and 5G. They charge a minimum
premium price to access 5G Network.
Digital products and Portfolio Management
Mobiles are one of the basic need of people nowadays but within this digital era ,there is
a requirement of expansion as everyone got nimble fingers within the digital pulse. Drumroll are
one of the product where production and delivery of global components regarding Digital
devices and digital services.
TV Platform
Vodafone also introduced Cloud based TV proposition that is far better than other company's
products.
IOT ( Internet of things) is also transforming lives as well as businesses- The Vodafone's
IOT technology has helps people to simplify as well as offer a broad range of high quality
products that can surely meet the needs of the people. Such as Narrowband -IoT as it is consider
as connectivity solution as there is requirement of long line batteries as well as in compact form.

Asset Tracking- No matter where the person is there is a mobile assest tracking that provides a
real time location as well as easy to utilize online portal
Identification of business issues that are related to human resource of the business
Attracting top talent-
It is a time consuming process to attract the talent that is best for the company. Also for
that HR of Vodafone has to go through a lot of work. It is necessary that HR knows the role of
the place required to be filled so that they can make sure they have found the right employee. It
becomes difficult for them as roles and responsibility keeps on changing and culture of the
company needs to adapt the new measures so that it increases the level of difficulty. In order to
overcome the issue of this challenge it is important that they look where they meet their
vacancies in the market. They need to use platforms that are effective so that they can attract the
right talent and they have to do less work at the time of screening. It is necessary that they look
that the employee selected fit with the attribute rather than just filling the position. It is necessary
to assess them with things such as their adaptability and response to change and on what level
they comply with technology. These qualities will help Vodafone to form a team which will
easily help them to attain their objectives (Sekhar, 2016).
Embracing change with grace and ease-
Change is uncertain and it is the job of HR to make it sure that they comply with change.
It is considered as that challenge for HR which they have to face again and again. Human
resources states that it manages the morale of employees, happiness and meet with changes of
the business. In order to overcome this aspect they need to make changes in the process of
communication make it more frequent and transparent at the time of change. If they train them
with the hard and soft skills they will be able to learn how to deal with change and they will
work with a sense of security which will help them to adapt and embrace change (Kerr and
Moloney, 2019).
Developing leaders of tomorrow-
Performance of every leader is different and that reflects on the performance of team.
Many of the employees believe in leaving their job when they have no relationship with manager

of the company on direct basis. It is a challenge for the HR of the company as they are working
on developing their skills to be a leader and they are considering to leave the position. It is a
common occurrence. This is the reason why it is considered as one of the most challenging
resource today. It is necessary that management of Vodafone looks after their needs so that they
can motivate them. If the company invests in the area of their training then they will be able to
assess their path more clearly. This will increase their value and they will be able to achieve
growth (Kumar, 2019).
Fostering a culture of continuous learning-
If the company is not providing them training and development and opportunities for
growth then they will not remain loyal to the company. It will happen when training is fixed to
their jobs then the process of learning needs to be flexible for them. It will happen in flow of
order to keep the operations of the business fight with the level of competition. This challenge is
considered as simple for HR of the Vodafone to overcome. It is because the system of learning
management helps us to train with the courses of e learning. Training online can be done at their
home, or when they have some spare time on the weekends. It can also be done on a phone when
the employee is in a taxi. Some LMSs such as Efront which are offering the feature of micro
learning. This will help them to keep and remain busy in their training (Vadavi and Vadavi,
2020).
Managing diversity with local in mind-
The aspect of globalization is affecting business of different areas across the world. The
reach of customer is increased and it has helped to attract the talent that is across the border. This
helps the company to increase the level of sales and with the diversity in their culture they will
be able to share their experience and perspectives. Still there is a challenge with this aspect as
managing people with different cultures are not easy. It is the duty of the HR to make them
understand the policies of law and make the environment comfortable for them so that they do
not engage in conflict with anyone and disrupt their flow of work. Programs that are of culture
and its awareness can help them to understand the importance of diversity with its advantages as
with the help of that they can serve to more customers with innovative methods (Kresak,
Corvington and Williamson, 2016).

CONCLUSION
From the above studies it has been concluded that HR of the company has to look after many
areas to meet the needs and wants of the customers and maintain the internal flow of work of the
company. It is the duty of the department of the HR to make the environment work friendly so
that everyone can work in coordination without conflicts. Other than it this report also covers the
strategy used by the company and the products that they offer for business.
REFERENCES
Books and Journal
Akter, S. and et.al., 2016. How to improve firm performance using big data analytics capability
and business strategy alignment?. International Journal of Production Economics.182.
pp.113-131.
Holotiuk, F. and Beimborn, D., 2017. Critical success factors of digital business strategy.
Kresak, M., Corvington, L. and Williamson, P., 2016. Vodafone answers call to
transformation. Business Transformation Essentials: Case Studies and Articles, p.127.
Kumar, B.R., 2019. Vodafone AirTouch Merger. In Wealth Creation in the World’s Largest
Mergers and Acquisitions (pp. 203-209). Springer, Cham.
Sekhar, G.S., 2016. Transfer pricing-A case study of Vodafone. International Journal of
Engineering Science, 6207.

Kerr, W.R. and Moloney, E., 2019. Vodafone: Managing Advanced Technologies and Artificial
Intelligence.
Vadavi, S. and Vadavi, S., 2020. Customer satisfaction of Vodafone Idea ltd in Pune. Sustainable
Humanosphere, 16(1), pp.338-348.