Vodafone: Innovation and Commercialization Strategies Report

This report presents an analysis of Vodafone's innovation and commercialization strategies. It begins with an overview of Vodafone's background and its operations. The report then explores the company's commercial funnel and new product development processes, highlighting their importance. A key focus is on the innovation business case, detailing Vodafone's mission and objectives for innovation. Furthermore, the report discusses tools and methods for retaining intellectual property rights, such as patents. The report concludes by emphasizing the significance of commercial funnels, new product development, and the effective use of business innovation cases in driving growth. The report also references sources like Patrini, V. and Demetriades, S., 2019. The human factor in innovation: implications for policies and practices. International Journal of Technology Transfer and Commercialisation. 16(3). pp.268-289. and Kruger, S. and Steyn, A.A., 2019. Enhancing technology transfer through entrepreneurial development: practices from innovation spaces. The Journal of Technology Transfer, pp.135.

Innovation and
Commercialisation

Table of content:
•Introduction
•Background of the company
•Commercial funnel and new product development
•Innovation business case
•Tools to retain intellectual property rights
conclusion
•References

Introduction
This presentation is based on innovation and
commercialization and is based on Vodafone company which is
having its headquarter in UK. In this PPT a brief about the
background of organization with detail about commercial
funnel and new product development is included. Beside this a
business innovation plan with ways to protect intellectual right
is also there.

Background of the company
Vodafone is a leading multinational
telecommunication player with a
strong presence in several leading
markets of the world and is
headquartered in UK.

Commercial funnel and New Product
Development
Importance of commercial funnel
Use of commercial funnel is made by organisation like
Vodafone to have better marketing and focus on converting
prospects into target market to develop a high interest in
customers to warrant them into sales funnel segment.

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Importance of New product development
New Product Development (NPD) is a comprehensive
set of multi-disciplinary processes that transform a market
opportunity into a marketable new product to satisfy customer
requirements.

Innovation business case
It refer to a written document that is prepared by
an organisation to effectively implement and execute an
innovation in its product. This innovation business case
is based on Vodafone which includes following points:

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Mission
The mission statement of Vodafone is, “to enhance the
value of all its stakeholders trough providing customers with
innovative, affordable and consumer friendly communication
services through making improvement and innovation in its
technology.”

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Objectives:
The main objective of Vodafone behind this innovation
and modification in its mobile headset are:
•To increase its sales and productivity by 15% in coming 9
Months
•To have enhancement its profit and market share by 10% in
coming 1 year.

Tools to retain intellectual property
rightsUse of following ways and tools can be made by
Vodafone to protect and retain its intellectual property rights
on its new innovation and product:
Patent- patent provide a property right on a new invention or
innovation allowing patent holder to exclude other from
making, selling and using its invention.

CONCLUSION
From this presentation it can be concluded that commercial
funnel and new product development are necessary for an
organization to have better innovation and growth. Use of
business innovation case is made to properly analysis the need
and execution of innovation. There are different ways like
patent, trademark to protect intellectual property right on new
invention and innovation.

REFERENCES
Patrini, V. and Demetriades, S., 2019. The human factor in
innovation: implications for policies and
practices. International Journal of Technology Transfer and
Commercialisation. 16(3). pp.268-289.
Kruger, S. and Steyn, A.A., 2019. Enhancing technology
transfer through entrepreneurial development: practices from
innovation spaces. The Journal of Technology Transfer, pp.1-
35.

Thank you!!!!!