Strategic Analysis of Vodafone: PESTLE and SWOT Factors Report

This report provides a strategic analysis of Vodafone Group PLC, a leading multinational telecommunications company. It examines both internal and external factors impacting Vodafone's operations and market position. The analysis utilizes PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) and SWOT (Strengths, Weaknesses, Opportunities, and Threats) frameworks to assess the company's environment and strategic capabilities. The PESTLE analysis explores how various external factors, such as political systems, economic conditions, social trends, technological advancements, legal regulations, and environmental concerns, influence Vodafone's business opportunities and challenges. The SWOT analysis evaluates Vodafone's internal strengths and weaknesses, alongside external opportunities and threats, providing a comprehensive view of its competitive landscape and strategic options. The report concludes by summarizing the key findings and implications for Vodafone's decision-making and future strategic direction, based on the interplay of internal and external factors affecting the company.

Vodafone group plc is the British multinational
telecommunication company which is largest mobile operator
in Europe (Busby, 2021). Its registered office in Newbury,
Berkshire. Vodafone's headquarter is in London. They operate
mobile networks in 21 countries and with partners they
provide the network in 48 more areas.
Political factors:
Different political system and government's attitude change
towards the business and different tax policies affect the
telecommunication business opportunities (Delbaere, Michael
and Phillips, 2021). The hierarchy system which are used by the
company in order to manage the rules and regulation within the
organisation from a shop to the headquarter.
Economic factors:
They try to prepare its vision and designed the strategies to
make the more employment opportunity in Europe. The effect of
high cost while using spectrum and use the 5g network in the
worldwide area. They have to manage the employee’s
management policies and pay their employees with the high
bonus.
Social factors:
Growth for the need of online platform in social media will be
proof as the beneficial for international telecom communication
companies such as Vodafone. As well as the SME culture
improve the condition of the company's network.
Improve in the digital technologies will help the employees to
work in the company with the ease.
Environmental factors:
They are trying to make a strong connection over 650 million
people and various organisation to work together at a global
level. Also they are trying to reduce their environmental impact
by more than 30% by 2025. with the help of digital
technologies, and make an inclusion for the people and for the
planet. They try to allow and provide the easy network which
can be used by the employees and customers.
Technological factors:
With the use of advance technologies, they are trying to make a
strong impact on the market. M-Pesa, Vodafone mobile app are
the technologies which are used by the company. In the
Vodafone company they try to make the human interaction
technologies rather than using automatic equipment.
Legal factors:
Their longer payment methods, and lower rate of interest and
various implication in the company and the society as well
(Ferrannini and et.al., 2021). Settlement which are done by
company and government to settle the tax raws.
Internal and external factors
Introduction
References
Busby, J.W., 2021. Beyond internal conflict: The emergent practice of
climate security. Journal of Peace Research, p.0022343320971019.
Delbaere, M., Michael, B. and Phillips, B.J., 2021. Social media
influencers: A route to brand engagement for their followers.
Psychology & Marketing. 38(1). pp.101-112.
Fauzi, T. and et.al., 2021. The effect of internal elements of strategic
management of organizational structure, management role and
employee behavior on corporate mission. Management Science Letters.
11(4). pp.1189-1196.
Ferrannini, A. and et.al., 2021. Industrial policy for sustainable human
development in the post- Covid19 era. World Development. 137.
p.105215.
External factors Conclusion
From this assignment it is concluded that the internal and
external factors which affect the company's decision. PESTLE
analysis show the impact on the company which affect the
policies and supply chain as well. whereas SWOT analysis
show the position of the company through internal and external
market factors.
Internal factors
Strength:
Their innovative advertisement strategies and have a success
in M-pesa technology. Strong advertisement techniques with
ZooZoo concept.
Weakness:
The main weakness is declining subscriber base and a very
weak performance in European markets.
Opportunities:
Seamless connectivity and market growth by introducing 5g
market. They have the huge potential to use the market of
Africa (Fauzi and et.al., 2021).
Threats:
Devaluation of the British pounds and the impact of Brexit in
the market of telecommunication network.