Vodafone UK Marketing Analysis: Rural, Urban, B2B, B2C, and Global

This report provides a comprehensive analysis of Vodafone's marketing strategies, examining its approach to rural and urban segments, business-to-business (B2B) and business-to-consumer (B2C) marketing, and the differences between domestic and international marketing. The report highlights Vodafone's tailored services and offers for rural customers, contrasted with the technologically advanced focus for urban markets. It differentiates between B2B and B2C marketing, outlining how Vodafone targets consumers and maintains business relationships. Furthermore, the report compares domestic and international marketing, detailing the scope, obstructions, profitability, and political relations involved. The analysis includes references to relevant marketing concepts and literature, providing a detailed understanding of Vodafone's marketing practices.

TASK 4

Cont..
Rural segments-Vodafone offered many services in rural areas to meet the requirement
of customers. In rural areas, they provide many offers such as incoming calling, internet
services etc. They also provide special scheme, offer and discount for customers.
Urban segments- Urban peoples are technically advanced so that Vodafone design the
product according to their demand and requirement. There life style is high and
maintaining the social status in marketplace. They provide the services and product
according to demand of customer. Vodafone organization mainly focus on the need and
requirement of customer

CONT..

● 4.2 Differences in marketing products and services to businesses
rather than consumers for Vodafone UK
Business to business and business to consumers are marketing terms to sell the product
and services in marketplace. These terms are expanded the business across the world.
Marketing process is helpful for promoting their services in marketplace with the help of
different medium such as internet marketing, advertising, social media marketing etc.
Business to consumer:
In Vodafone, The main objective of business to consumer marketing to converted the
shopper into the buyer, Vodafone organization performing different activities such as
coupons, store fronts and provide offer to target the consumer in marketplace.
• It will increase the transaction value in market.
• Targeting the large marketplace.
• Emotional buying to take decision on the basis of price, status and desire.
.
.
.

Cont..
Business to business:
Business and business marketing is converted into the consumers. Vodafone is mainly
concern about the relationship between customer. They will maintain the communication
to generate leads. Vodafone use marketing approach to target the audience and take the
important decision regarding the purchased the product. It is multi process because one
or more people are involved. Vodafone is use different communication medium to share
the information related the product and services.

Marketing Mix

4.3 International marketing differs from domestic
marketing in the case of Vodafone UK.
Marketing is set of activities which is performed by organization to provide customer
satisfaction and also maintain the good relationship between management and employee.
Vodafone company always provide the services according to customer because they can
be determining the requirement and then planning to develop product. There are two
type of marketing discuss in following:

Cont..
Domestic marketing- Domestic marketing is based
on the commercialization good and service provide to
customer. It is limited to home country.
International marketing- International marketing is
based on several countries to expand their business. It
can be expanded in other countries. According to
international marketing, Vodafone provides the best
quality of services. Vodafone is using international
marketing to expand their business in different
countries. It is a UK based multinational
telecommunication company.

CONT..
Basis International Marketing Domestic Marketing
Scope International marketing has more scope because they are globally
expanded across the world. More and more customers attracts
towards their services
Domestic Marketing has less scope as compare to
international marketing because they provide services in
limited areas such as city, home country.
Obstructions According to Vodafone, Intentional Marketing face many
problems and obstruction because they have tough competition in
global area because there are new companies in other countries
and that has increased the competitors. (Nichols, Cobbsand
Raska, 2016).
They compete with various organization and they already follow
rules and regulations.
Domestic Marketing is do not face many issues because it
provides service in limited areas and they have less
competitors in marketplace. It is beneficial for company to
increase their sales and productivity in marketplace.
Profitability International marketing has higher profit rate because they
expanding business all around world. They are exploring product
and item in global market. In this way, it will increase their
productivity and profitability in marketplace (Anis, Hashim and
Rasli, 2016).
Domestic marketing has low profit rate because it is based
on local area and minimum customers are interacted
towards the product and services.
Political relations International marketing always maintain the good political
relation
Domestic marketing has minimum political relations.
Offering
engineering
International marketing is using modern technology for
growth and development. They have recently launched new
technology for marketing.
Domestic Marketing is also uses modern technology for
increasing their productivity in marketplace. They attract
more customers towards services.

References
Munro, 2017. At Least Seven Touches: One Academic Library’s Marketing and Outreach Strategy for Graduate
Professional Programs. Public Services Quarterly, 13(3), pp.200-206.
Naik, 2015. Marketing dynamics: A primer on estimation and control. Foundations and Trends® in Marketing, 9(3),
pp.175-266.
Nichols, Cobbsand Raska, 2016. Rival Team Influence on Team Identification and Cause-Related Sports Marketing.
In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 71-72). Springer, Cham.
Ryu and Lee, 2017. Examination of restaurant quality, relationship benefits, and customer reciprocity from the
perspective of relationship marketing investments. Journal of Hospitality & Tourism Research, 41(1), pp.66-92.
Zarkada-Fraser and Fraser, 2015. Integrating social and economic orientated marketing: A study of retail management.
In Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference (pp. 219-223). Springer,
Cham.

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