Business Plan: Vodafone Albania's IPTV & Fix Broadband Services Launch

This report outlines Vodafone Albania's strategic plan to launch IPTV and fixed broadband services in Albania. It details Vodafone's vision, mission, and business model, focusing on connecting individuals, businesses, and communities through advanced technology. The report includes an external environmental analysis, considering political, economic, and technological factors, as well as internal analysis of resources, strengths, and weaknesses. Strategic objectives are set, including market share targets and service completion timelines. The growth and generic strategies, marketing strategy, production and operations, and human resources aspects are discussed, along with risk management and financial considerations. The report also touches upon exit strategies for investors, providing a comprehensive overview of Vodafone Albania's approach to entering the IPTV and fixed broadband market.

STRATEGY AND
BUSSINESS DECISION ON
VODAFONE ALBANIA LAUNCHING
IPTV
AND FIX BROADBAND SERVICES

PROLOGUE
 Vodafone group is among the largest service provider came
up with project ALBANIA in the year 2001 with a aim to be
the world’s number one communication channel leader
 Fix broadband, IPTV, IoT are some additional services which
will be delivered to consumers by using network distribution
channels, which will generate profits by selling the
subscriptions and devices.
 The political and economical environments supports the
services.
The driving factors :
 Fast growth in industry
 Change in life style and globalization
 Competition
 Great financial and good market knowledge.

VISION AND MISSION
 Albania project mainly focuses on : individuals
, businesses and communities to connect the
world.
 It realize its vision on upgrading with latest
technologies
 Expand portfolio services in fix
broadband ,IOT, IPTV , smart home etc
 Build long term relation with costumers and
maintain product quality and loyalty
 Innovate products and services and being a
promoter in R&D Technology

BUSINESS MODEL
 The business model is centred and the core firms
are connected between value creation and
capture.
 Best way to connect people together.
 Value proportion and creation : includes
targeting selected customer segment and
acquisition and develop human resources for the
services.
 The human resources needs to be developed for
the new services of TV and smart home.

 Value delivery : it relates to the process of
communication between the business and its
customers and relate with its partner. They came
up with the concept “Partner Network” in which the
consumer gets the Vodafone brand and its
services.
 Value appropriation : profits will help growth of
the business and will generate revenue,
investment and financing . In addition to this ,
Vodafone will gain economics of scale. subscription
can be sold as prepaid or post-paid.

EXTERNAL ENVIRONMENTAL ANALYSIS
 To have a detailed analysis on the condition of
economy and business factors to match the macro
environment.
 POLITICAL FACTORS : Financial policies benefits the
investment and reducing 0% custom taxes.
 ECONOMIC CONDITIONS : The project ALBANIA
resulting in growth in GDP per capita and progressing
standards of living.
 TECNOLOGICAL FACTORS : Progress in research
development and innovation and implementation of
passive network technology.

THREATS OF SUBSTITUTES :
 Switching cost for the customers
 Substitute product is less than industry product
 Performance is superior
For this purpose the business plan is divided
 Equipment row material based
 Service supplier based
 Concerning with the fix band in Albania : industry
growth rate changes , globalization effect occurs,
technology changes, entry of major firms takes
place, regulatory and government policy changes
and life style changes.

KEY SUCCESS POINTS
The important key success factor for
telecommunication industry is :
 Segmentation and customer experience
 Quality of products and services
 Product advantage and bundles
 Current customer base
 Healthy financial resources
 Well trained employee

INTERNAL ENVIRONMENTAL ANALYSIS
 RESOURCE, STRENGTH AND WEAKNESSESS:
- To have greater financial power
- Carry distribution channel with good team collaboration.
- Infrastructure : backbone that is important resource to
implement new services
- Motivated and competent workforce.
- Wide base of loyal customers which will help compete
other operators with new services and
technologies.

CAPABILITIES :
 - Next step in crafting the firm’s
strategy is identifying its capabilities.
 - Maintain positive market share
position and relationship with customers.
 - targeting right consumer segments in
reaching a market share of more than
 50% in mobile services.



COMPETITIVE ADVANTAGE:
 Enables fast market penetration and
enables fast adoption of new and
complex technologies.
 New scopes get generated by
launching innovative way of services.
 With the enhancement , the growth
will automatically increase.

STRATEGIC OBJECTIVES
Setting the strategies Objective converts the vision into
specific goals.
 Within three years cover rest of Albania.
 Complete TV services and app by end of 2nd year.
 Launch IOT services in 2nd year.
 Complete the ecosystem by 3rd year.
 Be profitable and have at least 40% market share by
the 3rd year.