Analysis of Leadership and Management Roles in Vodafone

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Management and Operations

TABLE OF CONTENTS
Introduction......................................................................................................................................1
LO1..................................................................................................................................................2
P1 Define and compare the different roles and characteristics of a leader and a manager.........2
M1 Analyse and differentiate between the role of a leader and feature of a manager with the
aid of successfully making use of a range of theories and ideas.................................................4
LO2..................................................................................................................................................6
P2 Examine examples of how the role of a leader and the function of a manager apply in
different situational contexts........................................................................................................6
P3 Apply different theories and models of approach, including situational leadership, systems
leadership and contingency..........................................................................................................7
M2 Assess and consider the strengths and weaknesses of unique approaches to conditions
inside the work environment.......................................................................................................9
LO3................................................................................................................................................11
P4 Explain the key approaches to operations management and the role that leaders and
managers play............................................................................................................................11
P5 Explain the importance and value of operations management in achieving business
objectives...................................................................................................................................13
M3 Evaluate how leaders and managers can enhance efficiencies of operational administration
successfully meet commercial enterprise objectives.................................................................14
LO4................................................................................................................................................16
P6 Assess the elements within the business environment that impact operational management
and decision-making through leaders and managers.................................................................16
M4 Analyse how these distinctive factors affect the business surroundings and the wider
community.................................................................................................................................18
Conclusion.....................................................................................................................................19

References......................................................................................................................................20

LIST OF FIGURES
Figure 1: Organizational Structure of Vodafone.............................................................................2
Figure 2: Situational leadership......................................................................................................8
Figure 3: Total Quality Management..........................................................................................12

LIST OF TABLES
Table 1: Role of leaders and manager in Vodafone........................................................................3
Table 2: Role of a leaders and features of a manager......................................................................4
Table 3: Strengths and Weaknesses of different approaches...........................................................9

Introduction
Managers and leaders are excellent to detect and help standardize the increase and improvement
of a company. Even if their activities and functions are interconnected, both management and
leaders have a kind of role and task in guiding and motivating staff to improve their productivity.
The record bridges the gap between managers and leader. A different way of leadership is
described in the document considering how the Vodafone leaders are motivated to achieve
organizational success in a special situation. The report will therefore describe the operational
management for sustainable development of the organization. Finally, the report will analyse
various elements that affects the management's operation.
1

LO1
Figure 1: Organizational Structure of Vodafone
(Source: Vodafone Group Public Limited Company, 2004)
Vodafone operates as a telecommunication organization in UK and is headquartered in
Berkshire, Newbury and London. It successfully serves customers in the region of Europe, Asia,
Africa as well as Oceania (Vodafone Group Public Limited Company, 2004). The organization is
listed on London Stock Exchange and its market capitalization is around £52.5 billion by the
year 2016. It has generated the revenue of €46.571 billion in the year 2018. The organization has
recently brought few changes in its organizational structure that focuses on improving and
delivery of strategic goals. As per the above structure, CEO is responsible for development of
strategies for maximising shareholders (Organizational Structure, 2010).
P1 Define and compare the different roles and characteristics of a leader and a manager.
A manager is one responsible for managing the agency that contains several unique features such
as planning, management, organising, coordination and control (Buengeler et.al.2016). They
receive the work from employees through a variety of skills and are also responsible for
recruiting or terminating staff. On the other hand, the leader is the person who influences a group
of people more towards their overall aim.
2

Table 1: Role of leaders and manager in Vodafone
Parameters Leader Manager
Role The leader is appointed to
serve as the chief supporting
and leading team player in the
organization. They are
responsible to promote, co-
ordinating and discussing
issues among team members
in order to achieve goals at a
predetermined time and
budget. The leader is
responsible for the
accomplishment of overall
task.
Managers are appointed for
exclusive departments for
acceptable controlling,
managing and administrating
of number of activities of the
organization (Halim and
Azizan, 2017).
Characteristics Leaders enthusiastically
encourage team members to
achieve goals and objectives
of the organisation. The
leader communicates to its
subordinates about the
company's objectives and
strategies. The leaders of
Vodafone should be creative
and encourage innovation to
perform difficult tasks.
Vodafone managers must
make a design for the
creative, prestigious and
mission of the worker.
Managers of Vodafone make
a guideline for the
accomplishment of the vision
and mission of the
organization.
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M1 Analyse and differentiate between the role of a leader and feature of a manager with the aid
of successfully making use of a range of theories and ideas.
Table 2: Role of a leaders and features of a manager
Base On Leaders Managers
Role Leaders are assigned the
responsibility to direct the
members of the group. The
leader communicates and
interacts with the group and
shares the organization's
vision and missions to
improve performance of
employees (Dumitru
et.al.2015).
The managers have different
functions in the organization,
such as organization,
planning, monitoring, and so
forth. They are responsible
for controlling a number of
activities of the departments
and resolving various
problems that hinder the
functioning of the business.
Working Style The business leaders apply
transformable working styles
to encourage employees of
the group
The transactional theory is
used to manage work and
functions with the support of
managers.
Goal The leaders focus on the
direction and management of
the subordinates as a team in
order to improve and boom
the organization and the
group.
The aim of the management
is to recognize and share with
the employees and
stakeholders the vision
statement for the
organisation, to achieve the
required return.
Change A leader in the organization
constantly promotes the
implementation of distinct
adjustments and encourages
Managers react to the
adjustments happened inside
the organization with the
help leaders (Li, 2016)
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the teammates to adopt new
modifications.
Leadership and management Theories
According to contingency style of leadership, there is no specific leadership style that helps
leaders to take similar actions as per the varied situations. Therefore it is recommended to leaders
of Vodafone to change the leadership style as per the criticality of the situation. Trait Leadership
Theory on the other hand states that it is essential for leaders to possess some distinct traits for
handling team so that critical tasks can be accomplished with an ease.
Behavioral management theory states that the importance of positive attitude and behavior of
manager for handling different situations within the Vodafone (Greve, 2015). For an instance
manager can either undertake task oriented or relationship oriented behavior as per the need of
task.
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LO2
P2 Examine examples of how the role of a leader and the function of a manager apply in
different situational contexts
1st Situation: In Vodafone, the verbal exchange is one way; therefore the organization needs to
improve the technique of interplay and communication.
In the organisation, one - way communication is mostly used by higher management authorities
to make decisions and transmit them. Employees with lower position are not involved in the
decision making that results into poor performance, employee dissatisfaction and reduction of
the employer productivity. With this organization is currently facing issues of customer
dissatisfaction and therefore it is essential for leaders and managers to take initiatives as per the
need of the situation.
As per classical theory of management Leaders are responsible to make sure that appropriate
information is communicated between top administration and the employees of Vodafone
(Khorasani and Almasifard, 2017). They must understand the problems face by their teammates
while carrying out a range of tasks. It is highly recommended for leader to make decision in
favour of business profitability. Leaders must also understand and figure out a number of
demands and needs of team mates.
On the other hand, the managers have to draw up a task to implement a system to promote verbal
two - way interaction. This will be helpful if employees are to share their opinions, thoughts and
advice on the pinnacle of the management phase in a large number of ways.
2nd Situation: Vodafone is developing a sketch to improve the technological sphere by providing
training for employees.
Vodafone introduces a number of changes through the improvement of modern technology to
improve its customer experience. With technological development, Customers are able to enjoy
benefits of telecommunication products and services in much better manner. However it has
extended the workload of the employees since they will certainly attend different seminars and
education programs to know about number of units and technological knowledge.
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As per classical theory of management, managers are liable for controlling and handling the
activities of employees along with technological training so that overall work pressure of the
employees can be reduced. In addition to this, Managers must also co ordinate with leaders for
improving the overall motivation of employees (Haveman and Wetts, 2019). Managers need to
understand the problems of employee limitation due to changes. They must support and guide
the employees through informal and formal meetings and training.
On the other hand as per contingency theory, leaders are required to direct the employees so that
different and new challenges can be met in an easier manner and for this there is need of
adopting directive style of leadership. The leader has the task of identifying the needs and
demands of employees and then transmitting the same to top - level management.
P3 Apply different theories and models of approach, including situational leadership, systems
leadership and contingency
A Vodafone leader uses extraordinary leadership theories, taking into account exceptional
circumstances with respect to his objectives and wishes.
Situational Leadership:
The theory statues that leaders and managers modify their style so as to enhance the development
level of the employees they are trying to influence. When Vodafone's leaders apply this
leadership style, they tend and adapt to regulate their way of working with the skills and stages
of improvement (Situational leadership, 2019). In this way, leaders want to analyse and highlight
precise working conditions and changes in order to encourage and influence the performance of
the employee's business. These styles of leadership have four components like Selling Style,
Telling Style, Delegating and Participating.
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