Vodafone's Marketing Strategies: Consumer and Business Analysis

This report provides an analysis of Vodafone's marketing strategies, focusing on its marketing mix for different segments. The report examines the application of marketing principles to Vodafone's products and services, including data plans, calls, and other offerings. It explores how Vodafone tailors its marketing mix elements—product, price, place, and promotion—to target specific customer segments, such as students and corporate clients. The report also differentiates between business-to-business and business-to-consumer marketing approaches, and it compares international and domestic marketing strategies. The analysis includes a discussion of the risks associated with international marketing and the use of technology in attracting customers. The report uses marketing mix elements and their application to real-world scenarios to illustrate the concepts. It also mentions the use of promotional activities such as advertisement and social networking to increase the customer base.

Marketing Principles
Task 4

Introduction
This case study is based on the topic of Marketing Principles.
The principles of marketing is comprised of several majors of
business.
Marketing is the number of activities that are used in goods
transfer from one seller to buyer.
They are the ideas that are based on the strategies of product
promotion.
Variety of marketing principles are used by the companies to
analyse performance of old product in the market and to
launch new product in market.

4.1 Marketing mixes for two different segments in
consumer markets for Vodafone
Marketing mix can be used by an organization in order to
attract number of customers towards their services.
There are some elements that comes under the marketing mix
such as price, product, place and promotion.
Vodafone can target two different segments such as students
and corporate.

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Marketing mix plan for students:
 Product:Some of the products that are offered by the
company are data plan, calls. These services are also available
in the prepaid and postpaid.
 Price:The prices for such products should be low for
students.
 Place:Students can purchase these products and services from
retail outlets and companies online store.
 Promotion:Some of the promotional activities such as
advertisement, social networking can be used

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Marketing mix plan for corporate:
 Product: Some of the products that company can offer to the
corporate customers such as fixed line, smart phones, voice
calls and messages.
 Price: The prices of the products should be high for these kind
of customers.
 Place: Company can sell their products through retail stores
and their online stores.
 Promotion: Some of the promotional activities such as
newspaper, radio, social networking sites such as facebook,
Twitter and so on.

4.2 Marketing products and services to businesses
rather than consumers for Vodafone UK
Vodafone offer their products to the customers so that they can
fulfil their needs and demands. The manager of the
telecommunication industry has to offer services as per the
requirements of their consumers. There are two types of
businesses such as:
 Business to business
 Business to consumers

4.3 How and why international marketing differs from
domestic marketing
International marketing perform their operations in more than
one country and domestic marketing offer their products in one
country.
Risk factor is low in domestic marketing and on the other hand,
risk in the international marketing is high.
Companies who offer their services at global level can use latest
technology in order to attract more customers towards their
services. On the other hand, an enterprise who offer their
services in local marketing they uses limited technological
factors.

References
Goeldner, C.R. and Ritchie, J.B., 2012. Tourism: principles,
practices, philosophies (No. Ed. 12). John Wiley and Sons, Inc.
Donovan, R., 2011. Social marketing's mythunderstandings.
Journal of Social Marketing. 1(1). pp.8-16
Brennan, L. and Binney, W., 2010. Fear, guilt, and shame
appeals in social marketing. Journal of business Research.
63(2). pp.140-146.
Reijonen, H., 2010. Do all SMEs practise same kind of
marketing?. Journal of Small Business and Enterprise
Development. 17(2). pp.279-293.