Vodafone UK Marketing: Segmentation, B2B vs Consumer, International

This report provides an analysis of Vodafone UK's marketing principles, focusing on segmentation strategies within consumer markets, the differences in marketing products to businesses versus consumers, and the distinctions between international and domestic marketing approaches. It details Vodafone's product offerings, place strategies, promotional activities, and pricing models within its marketing mix. The report also elucidates the differences between business-to-business (B2B) and business-to-consumer (B2C) marketing, emphasizing the importance of a developed wireless communication process for B2B transactions. Furthermore, it contrasts international marketing, which offers immense expansion opportunities but presents challenges like higher competition and complexities, with domestic marketing, which has lower expansion potential but fewer barriers. The report concludes by highlighting that profit margins are generally higher in international markets compared to domestic markets.

MARKETING PRINCIPLES

TASK 4
4.1 Planning marketing mix for
separate segments in consumer
markets for Vodafone UK

Segmentation of product
Product: Vodafone provides different types of
products for customers in market like unlimited
data, messages and voice call services.
Place: This Company has delivered services to
different places in city and also in suburbs.

CONTD..
Promotion: This company uses every possible
technique of promoting their products.
Price: It has maintained reasonable price rate
for unlimited calling and data services.

CONTD..
Service Segment
Physical Evidence:
Vodafone UK has
installed its cables all
over cities and has
provided its services
properly.
Processes: Business
processes of this entity
are very smooth so that
queries of customers
can be solved properly.
People: People are given
huge importance in
workplace of Vodafone.

4.2 ELUCIDATING DIFFERENCES IN PRODUCTS
MARKETING TO BUSINESSES INSTEAD OF
CONSUMERS FOR VODAFONE UK
In business to
business marketing,
transaction occurs
between two different
business entities.
Vodafone manages
their business to
business transactions
suitably so that strong
result can be gained.

CONTD..
Wireless communication process of this venture is
very developed thereby, enhancing business to
business marketing of this venture.
This bears requirements of internet of other
enterprises and delivers them with quality services.

4.3 SHOWING IN WHAT WAY AND WHY
INTERNATIONAL MARKETING OF VODAFONE
DIFFERS FROM THAT DOMESTIC MARKETING
International marketing:
 International market provides
Vodafone with immense
opportunities to expand their
business successfully.
 When ventures market their
products in global market,
they have to face huge
problem.
 Margin of profit is very high
in global market.

CONTD..
Domestic Marketing
 Chances of expansion in domestic market are not as high as
that of international market.
 In national market, there is no such barrier that business
sectors have to face while executing their business in this
market.
 Margin of profit is not high in domestic market and actual costs
of products need to be kept reasonable.

REFERENCE LIST
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