Vodafone UK: Marketing Mix, Segmentation, and International Marketing

This report analyzes Vodafone UK's marketing strategies, focusing on consumer segmentation, marketing mix application, and the differences between business-to-business (B2B) and business-to-consumer (B2C) marketing. It examines how Vodafone UK segments its consumer market based on factors like zone, age, and gender, and how it tailors its marketing mix (product, price, place, promotion) to effectively target these segments. The report also illustrates the distinctions between marketing products and services to businesses versus consumers, highlighting the informational needs of B2B marketers and the preference-driven focus of B2C marketing. Furthermore, it discusses the adaptations required when Vodafone UK expands from domestic to international marketing, emphasizing the importance of aligning marketing frameworks with the political and legal structures of foreign countries.

TASK 4

4.1 PLAN MARKETING MIXES FOR TWO
DIFFERENT SEGMENTS IN CONSUMER
MARKETS FOR VODAFONE UK
With the aid of suitable marketing mix, the companies pine for
targets and goals that can be refined. Marketing mix consists
of price, product, promotion as well as place. With a particular
ultimate objective to increment most contemptible market
share, Vodafone UK segmented two different segments of the
market, and they are in the next phase.

SEGMENTATION BY ZONE
If they segment the market according to the range then they
should monitor marketing mix strategy consequently. For
example, Vodafone UK can boosts their services in urban cities
and zones, for instance, South Africa, Korea (Srivastava, 2016).
By then it is no usage since people of there are not using those
sorts of services. So it is basic to use right marketing mix at
the ideal place.

SEGMENTATION BY AGE AND GENDER
According to age and gender, Vodafone segments its customers. They
are working on the products as per the age of the part. Based on age
and gender, the company is providing all types of data plans in 3G and
4G services to both males and females of United Kingdom. At using
perfect place right product through right promotion and the fair price,
they can offer the products such as Vodafone androids. For example: in
case they are progressing in youth then they should progress through a
major name since youth takes after massive name style. They should
progress through mobiles and tablets.

4.2 ILLUSTRATE DIFFERENCES IN MARKETING PRODUCTS AND
SERVICES TO BUSINESSES RATHER THAN CONSUMERS FOR
VODAFONE UK. USE EXAMPLES TO ILLUSTRATE YOUR POINTS
• Business to Buyer Marketing
• Business to business marketing

BUSINESS TO BUYER MARKETING
In this marketing major focus of organisation are on the
products favoured point of view and preferences. So it is
essential for the business firms that they highlighted on
product's segments.

BUSINESS TO BUSINESS MARKETING
In B2B marketing the marketers of the business firms are being
seen as the searchers of information since they will consider
the business firms information (Richter, 2013).

4.3 SHOW HOW AND WHY INTERNATIONAL
MARKETING DIFFERS FROM DOMESTIC
MARKETING IN THE CASE OF VODAFONE UK
When Vodafone UK needs to develop its business from private
or neighbourhood or national marketing to international
marketing, then they have to make marketing frameworks as
demonstrated by the political and honest to goodness
structure of that remote country. The International market
gives international prologue to the business firms (Shapiro,
2013).

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