Vodafone's Marketing Principles Task 4: Segmentation and Mix Analysis

This report provides an analysis of Vodafone's marketing principles, focusing on the application of the marketing mix for different consumer segments, specifically students and corporate clients. It details the product, price, place, and promotion strategies tailored to each segment, highlighting the differences in approach. Furthermore, the report distinguishes between marketing products and services to businesses (B2B) versus consumers (B2C), and contrasts international marketing with domestic marketing, emphasizing variations in risk, technology adoption, and capital requirements. The analysis is supported by references to established marketing literature, offering a comprehensive overview of Vodafone's strategic marketing considerations.

Marketing Principles
Task 4

Introduction
Business organizations are perform their operations in the
challenging or dynamic world.
For this, they are using organizational structure in order
to divide the work and responsibility of the each staff
members.
There are some of the functional areas such as finance,
marketing, sales, human resource and so on. Marketing is
an important department of an entity which help them in
enhancing their sales and profitability.

3.1 Marketing mixes for two different segments in
consumer markets
Vodafone can select two segments in order to enhance
their position in the market.
Marketing mix for Students:
Product: There are some of the products for the students
are like messages, data plan, voice calls and so on.
Price: The prices should be low for all the services that
are offered by the company to their targeted
customers.

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Place: place is the one through which customers are able
to consume their products and services. So, Vodafone
can sell their products through their retail outlet and
online store.
Promotion: Some of the advertising tool and technique
can be used by the company in order to enhance their
brand awareness. These tools are like poster, brochure,
social networking sites and so on.

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Marketing mix for Corporate:
Product: Some of the products that are offered by the
company are like fixed line, messages, voice calls,
broadband and smart phones.
Price: The price should be comparatively high than other
segmentation so that their overall satisfaction can be
increased.
Place: The company can offer their services through online
store and retail store.
Promotion: This can be performed through television,
radio, magazines and so on.

Differences in marketing products and services to
businesses rather than consumers
There are two types of businesses that has bee performed
at the marketplace so that their overall performance can
be increased.
Two kinds of businesses are their such as:
 Business to business
 Business to consumer

Difference between international marketing and
domestic marketing
There are some of the difference between the
international and domestic marketing. These are as
follows:
In international marketing companies offer their products
and services throughout the world and in domestic
marketing companies provide their services only in local
market.
In international marketing risk factor is high and on the
other hand in domestic risk factor is low.

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Organisations who offer their services in domestic
market they use the limited technological
advancements and on the other hand firm uses latest
technological advancements in order to attract many
people towards their services.
When companies are performing their operations in
local market than they don't require high capital as
compare the other enterprises who are performing
their operations at global level.

References
Jobber, D. and Ellis-Chadwick, F., 2012. Principles and
practice of marketing (No. 7th). McGraw-Hill Higher
Education.
Sheth, J.N. and Sisodia, R.S., 2015. Does marketing need
reform?: Fresh perspectives on the future. Routledge.
Kotler, P. and Armstrong, G., 2010. Principles of
marketing. pearson education.
Frederiksen, L.W., Solomon, L.J. and Brehony, K.A. eds.,
2013. Marketing health behavior: Principles,
techniques, and applications. Springer Science &
Business Media.