Impact of Mobile Technology on Vodafone Employees' Satisfaction

This research project investigates the influence of mobile technology on employee satisfaction and customer shopping experiences at Vodafone plc. The study employs a primary research method, utilizing questionnaires with closed-ended questions administered to 20 Vodafone employees. The report presents a detailed analysis of the survey results, organized into themes that explore employee job satisfaction, the impact of redundancy programs, Vodafone's efforts to mitigate redundancy, and the effects on customer satisfaction. Key findings reveal that mobile technology has a positive impact on customer loyalty and sales, while redundancy programs have a negative impact on employee satisfaction. The research also highlights the changes in customer buying behavior due to mobile technology and Vodafone's efforts to increase employee satisfaction through training and incentives. The data analysis provides interpretations and conclusions for each theme, offering insights into the overall effectiveness of mobile technology and organizational strategies within Vodafone. The research concludes that employee satisfaction is crucial for business success, and mobile technology plays a significant role in enhancing both employee and customer experiences.

Research Project
RQF

TABLE OF CONTENTS
PART 2............................................................................................................................................1
LO2..................................................................................................................................................1
P3 Discussion .............................................................................................................................1
LO3................................................................................................................................................17
Conclusion: ..............................................................................................................................17
Recommendations:....................................................................................................................18
LO4................................................................................................................................................18
P6 Reflect on the effectiveness of research methods applied for meeting objectives..............18
P7 Consider alternative research methodologies......................................................................19
REFERENCES : ...........................................................................................................................20

TITLE:
To analyse the impact of mobile technology on attaining employee satisfaction and
change in their shopping experience. A case study on Vodafone plc
PART 2
Executive summary – The present research is based on analysing the impact of mobile on
customer satisfaction and their shopping experience. Also, it is studied that what different
research methods are used in conducting research. The research will also analyse and interpret
data to obtain the results.
Research methodology – for the present research primary method is used to collect and gather
data. For this questionnaire is used in which close ended questions will be asked to 20 customers
of Vodafone that are selected randomly.
LO2
P3 Discussion
There are two ways of conducting research that is primary and secondary. In primary data
is collected for first time with the help of questionnaire, interview, survey, etc. Also, it is
important that data is analysed and interpreted in appropriate manner to obtain useful
information (Richey and Klein, 2014). The present research is done by primary method in
which 20 employees of Vodafone plc are selected as sample size. Questionnaire were given to
them in which close ended questions were asked to them. The data analysis process is described
below :-
Questionnaire
Name:
Age:
Gender:
1. Are employees in Vodafone plc satisfied with their job or not ?
 Yes

 No
 Cannot say
2. What is the impact of redundancy programme on employee satisfaction?
 Positive
 Negative
 Neither positive nor negative
3. What steps Vodafone plc has taken to reduce employee redundancy?
 Providing incentives
 Providing bonus
 Providing training
 Nothing
4. Is there any impact on customer satisfaction due to redundancy programmes?
 Yes
 No
 Cannot say
5. Has redundancy programmes helped in increasing their satisfaction or not ?
 Yes
 No
 Cannot say
6. Is employee satisfaction an important aspect to increase sales and profit or not ?
 Yes
 No
 Cannot say
7. Is there any change in buying behaviour of customers due to implementation of mobile
or not ?
 Yes
 No
 Not sure
8 Is there any increase in loyal customers due to use of mobile ?

 Yes
 No
 Not sure
9 Has Vodafone plc able to attain employee satisfaction or not ?
 Yes
 No
 Not sure
10 What change in their in experience of customer while shopping ?
 Quick solutions of problems
 Access to information
 Ease in decision making
11 Is their increase in sales and profits of Vodafone plc or not ?
 Yes
 No
 Not sure
12 What is the level of satisfaction among employees?
 Satisfied
 Neutral
 Dissatisfied
13 To what extent satisfaction level of employees has increased?
 20 - 40 %
 40 – 60 %
 60 - 80 %
14 Is Vodafone plc able to create a better organisational culture by using mobile ?
 Yes
 No
 Not sure

Theme 1: Employees in Vodafone plc satisfied with their job
Are employees in Vodafone plc satisfied with their job or not ? Respondents
Yes 10
No 5
Cannot say 5
Total 20
Interpretation The researcher conducted research in Vodafone plc to identify the impact of
mobile on employee satisfaction. For this he randomly selected 20 employees and gave them
questionnaire to fill. In this question was asked to them whether they are satisfied with their job
or not. By collecting data it was identified that 10 employees said that they were satisfied with
job, 5 said no they were not satisfied and 5 did not give any answer. Therefore, it can be
Yes No Cannot say
0
1
2
3
4
5
6
7
8
9
10
Respondents

concluded that employees in Vodafone plc is satisfied with their job. Also, it is important for
every business to make efforts to increase job satisfaction among workers. It will help in creating
a better organisation culture. Moreover, it will attract customers to buy their product or service.
Theme 2: Impact of redundancy programme on employee satisfaction
What is the impact of redundancy programme on employee
satisfaction?
Respondents
Positive 5
Negative 12
Neither positive nor negative 3
Total 20
Interpretation – In order to achieve aims and objectives the researcher conducted research in
Vodafone plc For this he distributed questionnaire to 20 selected employees to collect data. A
Positive
Negative
Neither positive nor negative

question was asked to them regarding the impact of mobile on customer shopping experience. By
collecting data it was identified that out of 20 said that 12 said that it has impacted in negative
way, 5 said impact was positive and 3 said neither positive nor negative. Thus, it can be
concluded that overall impact is negative. Employees are not satisfied with their job. Business
must reduce redundancy of employee as it creates poor image in the market.
Theme 3: Steps taken by Vodafone plc to reduce employee redundancy
What steps Vodafone plc has taken to reduce employee
redundancy?
Respondents
Giving incentives 5
Giving bonus 3
Providing training 10
Nothing 2
Total 20
Giving incentives
Giving bonus
Providing training
Nothing
0 2 4 6 8 10 12
Respondents

Interpretation - the researcher investigated Vodafone plc to identify the impact of mobile on
shopping experience and employee satisfaction. In this question was asked to employees on what
steps has been taken to reduce redundancy. On the basis of data collected it was identified that
out of 20 employees 5 said that organisation is giving incentive, 3 said that organisation is giving
bonus. On the other hand 10 said that Vodafone plc is providing training to them and 2 said that
no steps has been taken. Hence, it can be said that there are certain steps that is taken by
Vodafone plc to reduce employee redundancy. This has resulted in giving positive outcomes as
overall efficiency has improved. If employee are satisfied with their job it helps in creating
positive image in the market. Customers also gets attracted.
Theme 4: Impact on customer satisfaction due to redundancy programme
Is there any impact on customer satisfaction due to redundancy
programmes?
Respondents
Yes 15
No 3
Cannot say 2
Total 20

Interpretation- The researcher conducted research in Vodafone plc to identify the impact of
mobile. For this he selected 20 employees randomly. In this he asked question that whether it has
any impact on customer satisfaction or not. By collecting data it was identified that out of 20
respondents, 15 said that there is impact on customer satisfaction, whereas 3 said no and 2 did
not give any response. From this, it can be said that customer satisfaction has been impacted.
There has been decrease in loyal customers. However, it is said that if customers are treated well
it will automatically attract them towards company. So it is important to employee turnover is
reduced.
Theme 5: Redundancy programmes has increased their satisfaction
Has redundancy programmes helped in increasing their satisfaction
or not ?
Respondents
Yes 13
No 6
Cannot say 1
Total 20
Yes
No
Cannot say

Interpretation- On the basis of research conducted by researcher in Vodafone plc to analyse the
impact of mobile on shopping experience and employee satisfaction. A questionnaire was given
to 20 employees in order to take their opinion. By collecting data it was identified that out of 20,
13 said that different programmes initiated by Vodafone plc has increased their satisfaction
whereas 6 said that there is no affect in their satisfaction and 1 respondent didn't say anything.
Therefore, it can be concluded that various measures taken by Vodafone plc has helped in
enhancing employee satisfaction. They are able to work in different situations. Also, it has lead
to reduction in conflicts.
Theme 6: Employee satisfaction an important aspect to increase sales and profit
Is employee satisfaction an important aspect to increase sales and
profit or not ?
Respondents
Yes 9
No 6
Yes
No
Cannot say
0 2 4 6 8 10 12 14
Respondents

Cannot say 5
Total 20
Interpretation - As per the research conducted regarding shopping experience and employee
satisfaction in Vodafone plc The researcher took sample of 20 respondents. They were asked is
employee satisfaction useful in increasing sales. By collecting data it was identified that 9 said
that it is important, 6 said not important and 5 didn't said anything. So from this it can be
concluded that employee satisfaction is important aspect in increasing sales and profits. A
satisfied employee will put more efforts in his work. In this way goals and objectives will be
achieved on time. This will increase overall efficiency of organisation and generating more
profits and sales.
Theme 7 : Is there any change in buying behaviour of customers due to implementation of
mobile or not ?
Yes No Cannot say
0
1
2
3
4
5
6
7
8
9
Respondents