Vodafone Sales Analysis: Impact of New No-Lock-In Contract SIM Plans

This report investigates how Vodafone increased its sales through the implementation of new no-lock-in contract SIM and phone plans. The research aims to analyze the factors contributing to this sales growth, focusing on consumer issues with traditional contracts, the benefits of no-lock-in plans, and the resulting consumer satisfaction. Research questions explore specific problems faced by consumers, the advantages of the new plans, factors influencing consumer choices, and post-purchase satisfaction rates. The methodology involves both primary data collection through interviews and surveys, and secondary data collection through literature review. Data analysis will utilize both qualitative and quantitative methods, including SPSS software. The expected outcome is a comprehensive understanding of the strategies that enhanced Vodafone's sales, providing insights for future research and telecommunication managers. Desklib offers a variety of resources including past papers and solved assignments to aid students in their studies.

Running head: MANAGEMENT
Management
Name of the Student
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Author Note

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Research Topic: How Vodafone has increased its sales with new no-lock in contract SIM
and phone plans?
Introduction
In this era of technological advancement, consumers are opting for more and more
technologically advanced devices as well as services. Due to the huge competition in the global
telecommunication industry, majority of the telecommunication organizations are trying to invest
more and more on innovative telecommunication services in order to gain competitive advantage
in the highly competitive market (Czajkowski and Sobolewski 2016). In order to attract he target
consumers and enhance their consumer base, Vodafone has launched the Red plus as well as
SIM Only Plus Plans. The mentioned plans provide the consumers with the choice of a SIM
only plan or a plan that includes a phone that can be paid off interest-free in 12, 24 or 36 months
(Calvo-Porral et al. 2017). The mentioned plans offers more transparency for the consumers
since it enables them to view what exactly the required to pay each month for the Sim card as
well as for their phone (Jiráková 2017).
Research aims and objectives
The aim of the research is to analyse and evaluate the factors that helped to enhance
their sale with the help of the new no-lock in contract SIM and phone plans.
The objectives of the research paper are as follows:
 To identify the specific issues that consumers face while paying the monthly handset
payment fees along with the monthly contract price.
 To analyse the benefits of the no lock contract Sim and Phone plans for the consumers

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 To analyse the factors that encouraged the consumers to go for the mentioned plan and
influencing the consumer satisfaction rate post purchasing
 To find out the satisfaction rate of the consumers
Research questions
 The research questions that will be answered in the study are as follows:
 What are specific issues faced by the consumers while paying the monthly handset
payment fees along with the monthly contract price?
 What are the benefits of the no lock contract Sim and Phone plans for the consumers?
 What are the factors that encouraged the consumers to go for the mentioned plan and the
influencing consumer satisfaction rate post purchasing?
 What is the post purchasing satisfaction rate of the consumers?
Justification for the research
Considering the fact that Vodafone has been ale to experience a drastic rise in its sales
after launching the no contract plans in Australia, this research aims to evaluate the factors that
enhanced the sales of the company. While researching for relevant literatures associated with the
topic, it has been noticed that a very limited number of literatures have been reviewed on the
research topic. Hence this research will help the telecommunication organizations to understand
the strategies with the help of which they can enhance their sale to an effective level.
Methodology
Data collection

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In order to conduct this research paper, both primary data collection as well as secondary
data collection method will be followed. In order to collect primary data, interview of one of the
chief executives of the Vodafone Company will be conducted. Along with this, a survey will be
conducted outside two Vodafone store in Australia, where 10 randomly selected participants will
be asked close ended questions. For secondary data collection, review of 5 academic literatures,
relevant to the research topic will be conducted.
Data analysis
For this research, mixed data analysis method will be followed. The mixed data analysis
method includes both qualitative data analysis and quantitative data analysis (Babbage et al.
2016.). Qualitative data analysis will be conducted to analyse the data obtained from literature
review and open-ended interview of one chief executive of the Vodafone Company. Quantitative
data analysis with the help of SPSS data analysis software will be performed in order to analyse
the data obtained from the survey.
Gantt chart

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Final report and submission
Data Analysis
Data Collection
Literature review
Write research proposal
Formulate research strategy, design and others
Formulate research questions
Identification of research area
24-06-19 13-08-19 02-10-19 21-11-19 10-01-20
Figure 1: Gantt chart
Source (created by Author)
Research Budget
The budget for the proposed research is approximately $4000 in order to complete this
project within the time frame (10th January, 2020) given in the Gantt chart.
Purpose Estimated Amount to be spent
Literature Review $1000
Data Collection $2000
Data Analysis $1000

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Total Budget Estimated $4000
Figure 1: Gantt chart
Source (created by Author)
Expected outcome
From the research, the researcher will be able to understand the factors that are
responsible for the abrupt rise in the ales of the Vodafone after launching the ew no-lock in
contract SIM and phone plans. The findings will guide future researchers to research on thee
mentioned topic. It will also help the telecommunication managers of Australia to incorporate
effective strategies to enhance their sales to a great extent.

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Reference List
Calvo-Porral, C., Faíña-Medín, A. and Nieto-Mengotti, M., 2017. Satisfaction and switching
intention in mobile services: Comparing lock-in and free contracts in the Spanish
market. Telematics and Informatics, 34(5), pp.717-729.
Babbage, S., Vodafone IP Licensing Ltd, 2016. SIM locking. U.S. Patent 9,425,844.
Czajkowski, M. and Sobolewski, M., 2016. How much do switching costs and local network
effects contribute to consumer lock-in in mobile telephony?. Telecommunications Policy, 40(9),
pp.855-869.
Jiráková, Z., 2017. The Impact of Switching Costs on the Customer Satisfaction-Loyalty Link:
Mobile Phone Service in the Czech Republic.