Vodafone's Organizational Functions & Structure: A Business Report

This report provides a comprehensive analysis of Vodafone's organizational functions and structure within the context of its business environment. It begins with an introduction to organizational functions and the global presence of Vodafone, highlighting its position as a leading telecommunications company. The report delves into Vodafone's operational functions, including cellular services, internet, and mobile device sales, emphasizing the importance of its organizational structure in supporting these functions. The analysis includes an examination of Vodafone's hierarchical structure, the roles of key departments such as finance, human resources, and technology, and the CEO's strategic oversight. Furthermore, the report incorporates a SWOT analysis, internal and external factor assessments, and a PEST analysis to evaluate the political, economic, social, technological, legal, and environmental factors affecting Vodafone. The report concludes by summarizing Vodafone's diverse offerings and the expanding organizational structure necessary to accommodate technological advancements in the telecommunications sector.

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Business & Business environment
SHORT ESSAY
Vodafone’s organizational functions & structure
Introduction: Organisational function refers to the whole practice of business operations of
an organisation. Vodafone is one of the most discussed telecommunication brand in the
world. It is the 5th largest telecommunication company in the world. Thus, the organisational
structure of the Vodafone has been segmented in many subsections and zonal sections around
the world. They also manufacturer mobile phones, which has caused a bigger global
expansion of the organisational (Vodafone,2016). Thus, organisational function of Vodafone
has vital role to play in shaping structure of Vodafone.

Figure 1: Vodafone offering 4G cellular service along with the mobile handsets
Vodafone’s organisational function:
Vodafone is one of the largest mobile operator in the UK, and thus its functions are mass and
wide spread. Vodafone has been famous for their high-quality network service and customer
care service. Its operations include regular cellular calls and texts, 3rd and 4th generation
internet service, broadband internet service, selling mobile devices and international roaming.
Such broad scale operations around the world needs a wide spread organisational structure
(Kyle Nazario, KhidrSuleman,2014)..
Figure 2: Vodafone’s most important operation has been the 4G service in recent years, it
caused a massive change in their structure
Vodafone’s functions and its effect on Vodafone’s structure:

Organisational structure is the ways in which the different segments interconnect and work
together, and if one segment does not complete its function, the whole business suffers.
Firstly, Vodafone has segmented its structure in zonal basis, and then country basis. All the
segments are independent in nature but governed centrally by the UK head office. As
Vodafone is a retailer of different mobile phone brands, it also manufactures its own cell
phones. A new section has taken place in its structure (Vodafone, 2016). An observational
hierarchy of Vodafone is illustrated below
Figure 3: Vodafone's structural Hierarchy
From this structure we can find out how Vodafone covers up all its functions. The most
important function of Vodafone is delivering service and retaining customer satisfaction.
Vodafone’s marketing and promotional activity is another important function for them
because of the fierce competition in the UK telecommunication market. Thus these elements
are directly monitored by the company CEO, though these operations are the responsibilities
of commercial operations(Vodafone,2016).
The CEO of Vodafone will be overseeing strategies relating to other Vodafone
investments. The finance,human resources,technology,legal and external affairs,consumer
commercial all these departments will be looked after by the CEO of Vodafone. The finance
department will be responsible for planning finance and keeping of records. The chief
financial officer will be head the finance and managerial team. The management and
employment of staff will be looked after human resource officer. The proper function and
security of the data centre will be ensured by technology office. Firstly,the strategies will be
made by CEO in order to better services for customers. Then this strategy will be discussed
with other members. The investment or planning of budget will be done by finance
department. In order to make customers aware about this product commercial or marketing
strategies will be adopted. The HR is responsible for hiring or appointing deserving

candidates for Vodafone. The latest technology will be used in order to provide better
services to customers.
Conclusion: Vodafone offers diverse products and services to its customers. And thus its
organisational functions are really different from one to other. Hence Vodafone has a big
organisational structure, which covers up all the functions of it. As the modern age of
technology is offering telecommunication sector a new way to serve the customers better
more often, the organisational structure of the telecommunication companies is expanding
with the introduction of these new offerings (Reuters, 2016).

Task 3: Report:
Business and business environment
REPORT
Khaled Allag
14832
Contents
Vodafone’s organizational functions & structure .................................................................................8
Introduction.........................................................................................................................................13
Section 1: Macro environment factors of Vodafone............................................................................13
Technological Environment:That market sectors with mobile or portable mobile phone handset get
been through some sort of compressed change with technological know-how together with
accessories implemented. Together with inside next a long time it will carry on with this. 3G
technological know-how comes with been around and has now can come send which includes a
superior deal with each of those subject material and extra solutions. Today considering 2012, when
serious rival EE comes with unveiled 4G technological know-how, company may be challenging with
regard to Vodafone. For a Vodafone must release 4G technological know-how way too so that you
are with levels of competition using EE. Nevertheless confident issue is usually that they allow rising
that sales when Vodafone will start giving you 4G technological know-how with a wide array of
people..................................................................................................................................................17
Section 2: SWOT analysis of Vodafone................................................................................................17
Market saturation in UK and Europe...................................................................................................19
Uncertainty and rigorous of regulatory environment..........................................................................19
Improved network coverage & quality of the competitors like- EE.....................................................19
Increasing competition in the market (scribd.com,2016)....................................................................19
Section 3: Vodafone’s Internal and external factors............................................................................19
Section 4: PEST analysis of Vodafone...................................................................................................20
References...........................................................................................................................................24

Introduction
Business environment states all the external and internal issues that affects an organisation’s
functions. Micro environment discusses about the factors which are directly interrelated to
their business practices, such as customers, suppliers, reseller, competitors etc. In contrast
macro environment discusses about all the outside constituents related to an organisation.
The Telecommunication market of the United Kingdom is a role model for the rest of the
world. There is a number of quality mobile operators are there in the UK market. Such as EE,
O2, Vodafone, Three etc. Our concern is to macro environmental effect in one of these
companies, Vodafone.
Vodafone is a British multinational telecommunications company headquartered in London.
Vodafone' brand started in 1982 with the formation of Racal Electronics plc – UK's largest
manufacturer of military radio technology. Vodafone is the world's 3rd-largest mobile
telecommunications company measured by both subscribers and revenues. It is a globally
operating company, since Vodafone owns and operates networks in 21 countries and has
partner networks in over 40 countries around the world.
Section 1: Macro environment factors of Vodafone
Vodafone is one of the market leader in telecommunications sector of the UK and 3rd largest
mobile operator in the world. The impact of macro environment is huge in any organisation.
Below I will try to find out the effects of macro environmental factors on Vodafone.

 Political Environment: That political environment contains a terrific influence on
that effectiveness with company with continue Vodafone’s objective with gaining that
tactical plans together with plans. Politics variables are generally quite simply
occupied with federal plans and also other regulating description. Office environment
with sales and marketing communications (Ofcom) is a regulator in the UK also its
particular principal motive is usually to guarantee the levels of competition together
with product sending. The very first thing the idea managed is a privatisation with
United kingdom telecom’s solutions which often required the idea to make multi-level
together with world-wide-web solutions to help many other affiliates via the approach
termed nearby hook unbundling. As a result of a lot of these regulating modifications,
Vodafone only took a bonus together with reveal it's mobile or portable solutions .
Additionally, permits to help cellular phones are generally regulated highly together
with entry to devices together with entry to a number may be tied to the us
government so as to offer far better encounter to your most people. The significant
changes has been made in Vodafone due to political issues. On every business that is
conducted in UK the government has increased the tax policy and issues VAT. Due
to this Vodafone has to make modifications .In past years Vodafone have decreased
its prices but the business and revenue have been increase. New rules have been
implemented due to legislation laws new government have been made. The
organization need to follow these laws. The pressure was made by the government to
decrease its price due to high inflation rate in the country.