Analysis of Vodafone's Innovation Strategies and Performance Report

This report provides an in-depth analysis of Vodafone's innovation strategies and their impact on business performance. It explores Vodafone's history of innovation, highlighting key initiatives such as the Zoo Zoo advertising campaign, Sure Signal, and the implementation of 3G and 5G networks. ...Read More

Managing Innovation
in Business (CW1)

EXECUTIVE SUMMARY
The following report has explained the innovative capabilities of Vodafone. They have also
defined the innovative history and performance level of the company. Vodafone has increased
their performance capabilities by providing such huge and innovative services. It has been
analysed that company has been involved in making use of cloud base technology in order to
protect employees and consumers data. It has also been analysed from the report that company
has been engaged in making use of innovative advertisement strategy. This has assisted them in
attracting more consumers. This has also helped the firm in achieving their goals and objectives.
The existing performance of Vodafone is been quiet appreciable. It has been analysed that
Vodafone is been engaged in engaging consumers by providing them with most innovative and
creative services. It has also been analysed that company is planning to launch 5G network so
that better services can be provided to consumers.
This will help firm in increasing their consumer base. It will also help them in achieving
goals and objectives. It has also been analysed from the report that in past Vodafone has made
use of various innovative techniques such as Sure signal has implemented a unique device so that
consumers can get break free signal. This has assisted the customers in connecting freely with
one another. High quality of services has also helped Vodafone in building a strong relationship
with their consumers. This has also helped them in increasing their revenue as well as sales. It
has also been analysed from the report that Vendors kept a sharp eye over relationship between
the Telecommunications and IT that has given considerable growth to cloud services and the
systems integrations. The telecommunication service has already begun to expand by the
software giants. The telecommunication company has seen appreciable growth in the year 2016.
It has also been analysed that Vodafone has also made use of new innovation which is TechSee.
In this the employees were been engaged in solving the technical issues of consumers easily.
They were also be able to provide them with break free signal. This has assisted firm in growing
and achieving their goals and objectives. It has also been analysed that this was really necessary
for the growth and increase in operational efficiency of firm. This has assisted Vodafone in
achieving their goals and objectives.

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Organization and its innovation history.......................................................................................1
Organization existing performance and its innovation capabilities.............................................2
The industry in 2016....................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Innovation can be defined as bringing change in existing products and services in order to
meet out the needs and demands of consumers. This also helps in solving the problems that has
been faced by consumers. It has been analysed that innovation can help firm in enhancing their
brand value. Present report will lay emphasis on Vodafone. It is a multi-national
telecommunication company which has been headquartered in England. Present report will lay
emphasis on the organization and its innovation. It will also provide details about firm’s
innovative capabilities. It will also provide detail information on telecommunication industry.
MAIN BODY
Organization and its innovation history
Vodafone is an award winning company and also have very innovative history. In past in
order to attract consumers they have been engaged in making use of creative and innovative
advertisement. In order to expand their market share, the innovative idea was to make use of Zoo
Zoo so that consumers will be more attracted towards this type of advertisement. It has assisted
Vodafone in creating their brand value and has also helped them in achieving their goals and
objectives. It has been analysed that in year 2009, Vodafone Sure signal has implemented a
unique device so that consumers can get break free signal. They were the first company to launch
Dell’s inspirion so that better services can be provided to consumers. Vodafone was been
engaged in doing creative advertisement so that more customers can be attracted and they were
able to gain more competitive advantage (Frishammar and et.al., 2019). This helps the company
in growing and achieving their goals and objectives. In 2010, Vodafone also provided the one net
service. In this they connected the landline and mobile network together in order to provide
better network and signals to consumers.
This has assisted them in increasing their business share and expanding their market areas.
It has also been analysed that they have launched secure remote network so that safety and
security can be provided to the workers who are working with Vodafone (Tidd and Bessant,
2018). This has assisted them in connecting more with employees. It has helped them in building
better relationship with employees which was really necessary for the growth of firm. It has also
been analysed that company was also working towards securing and protecting the private data
of employees. This has assisted them in creating employees and also creating trust relationship
with workers. It has also been analysed that the first touch screen black berry Smartphone has
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also shared their business with Vodafone. The mobile phone company motivated users to make
use of Vodafone as a network. This has helped the firm in creating consumer base. It was really
innovative approach. It has increased users of Vodafone. It also helped them in increasing the
profitability as well as operational efficiency. Vodafone is also engaged in providing high quality
of services which was really necessary for the growth. The innovation has increased productivity
and operational efficiency. It has been analysed that in 2006 Vodafone also provided 3G network
with broadband services. This has assisted them in attracting more consumers and also retaining
the potential ones. All these innovations has helped in increasing the profitability as well as the
revenue. Vodafone has been engaged in providing high quality of services from the starting. It
helped them in growing.
Organization existing performance and its innovation capabilities
Vodafone is one of the main mobile operators headquartered in London. The company has
been engaged in bringing down the most innovative and creative services in order to increase
their consumer satisfaction and to become world’s number one telecommunication company in
the world. Vodafone, one of the largest companies in the telecommunications space,
incorporated technological advancements like big data, automation, and artificial intelligence to
improve productivity while ensuring new opportunities were created for the next generation of
workers. The existing performance of Vodafone is been quiet appreciable. It has been analysed
that Vodafone is been engaged in engaging consumers by providing them with most innovative
and creative services (Goffin and Mitchell, 2016). This has helped them in growing. The
company has been engaged in providing most innovative services so that the needs and demands
of consumers can be met out. This capability has helped them in building up the trust of
customers. They have been able to create consumer loyalty in this dynamic and changing
environment.
Company feels that bringing innovation can bring more customers towards them. It can also
strengthen consumer relationship. It has been analysed that Vodafone is been engaged in
bringing 5G network for all their users. They are been engaged in doing digital transformation so
that consumer satisfaction can be increased. It has been analysed that this innovation has
increased their consumer base and also will help them in increasing their productivity as well as
operational efficiency. It has been analysed from the research that Vodafone will be involved in
improvising the speed of internet so that customer satisfaction can be enhanced. These
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innovation capabilities of Vodafone will help them in achieving their goals and objectives. It has
also been analysed that the leadership position of industry has assisted them in bringing out the
most innovative and creative services. This is really useful for the growth of firm. They have also
appointed the agents such as Vodafone Ziggos. These are been able to solve the consumer’s
technical issues and has assisted firm in enhancing their experience. This has assisted them in
building up the consumer loyalty. It has also assisted them in growing and achieving their goals
and objectives. They are making use of TechSee innovation which has assisted the firm in
solving the problems that has been faced by consumers. It was really necessary for the growth of
firm.
This innovation has also supported them in enhancing the managerial efficiency. It has been
analysed that most of the employees were really happy while implementing new innovation such
as TechSee (Kasemsap, 2017). This has assisted them in solving out so many technical problems
of customers. It has helped the employees of Vodafone in increasing their efficiency and
building a better bond with consumers. They provided the information that customer’s issues
and problems were being solved without sending any technicians. This innovation has also
reduced the workload of employees. It has made their work more efficient and also the
employees have been able to reduce the errors because of the implementation and launching of
innovation by Vodafone like TechSee. Vodafone is been involved in engaging consumers
through digital network. It has been analysed that company has connected over 150 million of
vehicles to IOT for more safe and efficient driving experience. This innovative capability of
Vodafone has assisted them to increase their revenue as well as profitability aspects. This has
helped the firm in growing and achieving their goals and objectives.
Vodafone is been involved in providing high quality of mobile services. In this people can
be easily able to call text and communicate with each other. This has helped firm in connecting
so many people together (Goodman and Dingli, 2017). Vodafone has increased their
performance capabilities by providing such huge and innovative services. It has been analysed
that company has been involved in making use of cloud base technology in order to protect
employees and consumers data. This has assisted them in gaining trust and increasing the level of
consumer satisfaction. It has also assisted Vodafone in achieving their goals and objectives. It
has also been analysed that in emerging markets there has been an increased use of data services.
Firm has been engaged in fulfilling the needs and demands of consumers so that they can
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become the best network service. They are making use of various type of innovation so that
efficiency of firm can be achieved. It has been analysed that Vodafone is going to bring next
innovation which is 5G network. In this they will combine radio spectrum so that better services
can be provided to consumers. This will assist firm in achieving their goals and objectives. It has
been analysed that bringing new innovation can also help company in increasing their revenue.
The industry in 2016
2016 was eventful year for telecommunication industry. Small business and residential
market of fixed broad band traffic had grown by 40 % in year 2016, mobile traffic grew by 64%.
Along with the time the industry is continuously rising and giving new inventions and
innovations to the telecom industry. Continues momentum around the core telecommunication
business and the innovation around he core non traditional models of business. like application
of internet things, mPayments and evolving technologies which has presented new growth
opportunities and the new challenges for the telecommunication firms. Wearable & Smartphone
has emerged the most in the year. this sector has gained real traction of the market that is
making the ownership rate over doubles. Innovation such as location based services, mobile
advertising has also seen potential growth from the year with increased emphasis over the
balancing and protecting privacy. Some of the major trends that are seen in the telecom industry
are
Consolidation of Telco and IT
Vendors kept a sharp eye over relationship between the Telecommunications and IT that has
given considerable growth to cloud services and the systems integrations. The
telecommunication service has already begun to expand by the software giants. Microsoft has
provided with Skype for business and the HP has made forays in the telecoms. This trend will be
continuing in almost all the industries and this will help the vendors in expanding and acquiring
IT firms to their portfolios.
Wider Fibre and 5G Rollouts
On the important introduction of high speed internet services. There are commitments of
investing billions for the fibre and providing 5G network across country. It has been a focal point
for most of the telecom industries. This has fastened the growth of almost all the sectors. This
has given new heights to the telecommunications industry along with other business. it has
promoted the online business to the peak points.
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Increased emphasis over security
Internet security has become one of the major compliance procedures for all the
telecommunication industry. It has been given high consideration due to the wake of several high
profile breaches of data. It has become from this year for the telecom industry to take care of the
systems and information of the people stored with the companies. This was essential due to
misuse of personal data by the cyber hacker affecting the systems as well as doing cyber crimes.
Security systems have also become the new business unit for the telecom vendors that is helping
to gain profits.
Internet things became profitable
After speeding up the internet services every investment in the industry with telecommunication
will be growing (Nambisan and et.al., 2017). This has raised the number of devices that people
were previously using. The telecom vendors have gained significant profits after the invent of
speedy internet connections. This has also speeded up the life of society using the internet at
large scale. Today the internet is used in each and every sector and has became the necessity of
every business without which it could be put to hold and may suffer losses.
CONCLUSION
From the above study it has been summarised that company has been engaged in bringing
innovative product and services. It has assisted them in creating consumers loyalty and also
helped them in achieving their goals and objectives. They have launched TechSee in order to
solve technical issues of consumers. It has also been analysed that the leadership position of
industry has assisted them in bringing out the most innovative and creative services. This has
assisted them in increasing their consumer base. Innovation has also increased the managerial
performance and productivity of firm which was really necessary for their growth.
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REFERENCES
Books and Journals
Nambisan, S. and et.al., 2017. Digital Innovation Management: Reinventing innovation
management research in a digital world. Mis Quarterly, 41(1).
Goffin, K. and Mitchell, R., 2016. Innovation management: effective strategy and
implementation. Macmillan International Higher Education.
Frishammar, J. and et.al., 2019. Opportunities and challenges in the new innovation landscape:
Implications for innovation auditing and innovation management. European Management
Journal, 37(2), pp.151-164.
Goodman, M. and Dingli, S.M., 2017. Creativity and strategic innovation management:
Directions for future value in changing times. Taylor & Francis.
Tidd, J. and Bessant, J., 2018. Innovation management challenges: From fads to
fundamentals. International Journal of Innovation Management, 22(05), p.1840007.
Kasemsap, K., 2017. Strategic innovation management: An integrative framework and causal
model of knowledge management, strategic orientation, organizational innovation, and
organizational performance. In Organizational Culture and Behavior: Concepts,
Methodologies, Tools, and Applications (pp. 86-101). IGI Global.
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