Vodafone's Joint Venture in Spain: A Project Management Case Study

Desklib provides past papers and solved assignments. This report analyzes Vodafone's project management in their Spanish joint venture.

Managing a Successful Business Project
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Contents
Introduction................................................................................................................................3
TASK 1......................................................................................................................................4
P1 Devise project aims and objectives for a chosen scenario................................................4
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources........................................................................................4
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion........................................................................................................................6
M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project.......................8
D1 Critically evaluates the project management process and appropriate research
methodologies applied............................................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10
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Introduction
Globalization plays a crucial role in managing cross border trades and increases international
market presence of the company. With an aim to obtain, high competitive edge, managers are
tending to joint ventures as it will also support them to increase market presence (Yan and
Luo, 2016). The present assignment is based upon UK based mobile giant Vodafone and its
partnership with Spain’s Telefonica; the reason behind this joint venture is to increase global
market presence of the company. This report will discuss risks and benefits to manage a
project of the joint venture at a global level.
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TASK 1
P1 Devise project aims and objectives for a chosen scenario
In this global market, businesses are moving to enter into international markets with an aim to
obtain maximum market presence and achieve a large client base in a certain time period. It is
essential for managers to demonstrate the era of global market so as to identify potential risks
or challenges. Following is given certain aims or objectives of the given project, such as -
Project Aim – “To determine the risks and benefits of a joint business venture to enter
international markets - A case study on Vodafone”
Project objectives – Following are the main objectives of this project –
 To study the impact of joint ventures on a firm's market growth and success.
 To determine the risks associated with joint ventures while entering international
markets.
 To ascertain the benefits are associated with joint ventures.
Scope and limitation – This project would be beneficial for managers to identify the benefits
and limitations of joint ventures thus, by implementing them in business, companies will
ensure their future success. Beside this, this project is not beneficial for small businesses as
Vodafone is a market leader it is having a strong presence over the world.
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P2 Produce a project management plan that covers aspects of cost, scope, time,
quality, communication, risk and resources.
While implementing its new project in Spain, it is essential for managers of Vodafone to
ensure a certain factor which are needed in the formulation of the project management plan,
such as –
 Resources – A wide ranges of resources are required for completion of any project;
thus while executing the project in Spain; Vodafone is required to determine the
availability of resources which are needed to accomplish project goals and objectives.
Resources like – human, technical, physical, financial should allocate in a systematic
manner (Kivrak, et. al.,2014 ). For example – availability of sufficient human
resources helps in accomplishing project activities or operations on or before the
given time period.
 Cost – It is essential for managers to demonstrate actual costs consume in the
implementation of the project in international costs. Effective completion of a project
carries out direct and indirect expense; thus to bear them managers are needed to
develop a project budget and involve all activities over there with their estimated
amount. This will support managers to reduce extra or unnecessary costs incurred in
project management activities (Ma, et. al., 2015). It has been overviewed that actual
cost of this project demonstrated - $10.5 million as the reason behind this is to
establish the project over the nation thus to capture the eye of maximum customers in
short time spam in Spain.
 Time and quality – These are also the most important considerations which must
involve in the project management plan. In this sense, managers of Vodafone must
decide the total time consume in implementing the project, i.e. total time of this joint
venture would be 6 months. Apart from this, project managers should also ensure the
quality of the project as it enables to satisfy needs and wants of target audiences.
 Risks – In order to demonstrate the impact of these risks, it is essential for managers
to develop a risk register so as to ascertain the impact of each risk on the firm's future
goals or activities. Following is given risk register for associated risks of this project,
such as –
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Risk register
Risks Low Moderate High Extreme
Risks of
changing
customers’
demand

Allocation of
proper resources

Risks of
insufficient
leadership of
other parties

Different culture
and
management
styles

Lack of well-
skilled or
qualified
employees
P3 Produce a work breakdown structure and a Gantt chart to provide
timeframes and stages for completion.
Gantt chart -
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Activities Week 1 Week 2 Week 3 Week 4
Planning for the
new product in the
market
Concept
development and
testing
Marketing strategy
development
Business analysis
Product
development
Testing marketing
Signing off the
board
Launch event
preparations
Recommendations
and conclusion
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Submission of the
project
Work breakdown structure –
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Planning and
Generating
Idea
Screening of idea
Promotional
activity
Questionnaire
distribution
Formulation of
team
Distribution of
training
Quality
assurance
Implementation
of project
Evaluation of
Outcome

M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project.
Stages which are involved in project management of the company are - Planning for the new
product in the market, concept development and testing, marketing strategy development,
business analysis, Product development, testing marketing, signing off the board, launch
event preparations, recommendations and conclusion. Furthermore, milestones of this project
is to obtain better understanding of international markets thus to effectively set up business
over there.
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D1 Critically evaluates the project management process and appropriate research
methodologies applied.
It is essential for managers to include certain necessary aspects, such as – cost, resources,
time, risks and resources enable people to ensure an effective project management process.
By conducting primary research managers will be able to know more and more about
customers’ perspectives towards the study before implementing project over there.
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Conclusion
From this above mentioned report, it get analysed that project management is a crucial
activity which carries out various risks and benefits for a business. Thus, while implementing
its new project in Spain Vodafone needs to identify all risks associated and develop business
strategies accordingly.
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References
 Yan, A. and Luo, Y., 2016. International Joint Ventures: Theory and Practice:
Theory and Practice. Routledge.
 Kivrak, S., Arslan, G., Tuncan, M. and Birgonul, M.T., 2014. Impact of national
culture on knowledge sharing in international construction projects. Canadian Journal
of Civil Engineering, 41(7), pp.642-649.
 Ma, Z., Yu, M., Gao, C., Zhou, J. and Yang, Z., 2015. Institutional constraints of
product innovation in China: Evidence from international joint ventures. Journal of
Business Research, 68(5), pp.949-956.
 Kwak, Y.H., Walewski, J., Sleeper, D. and Sadatsafavi, H., 2014. What can we learn
from the Hoover Dam project that influenced modern project
management?. International Journal of Project Management, 32(2), pp.256-264.
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