This report provides a comprehensive strategic analysis of Vodafone Plc, focusing on its acquisition of European Liberty. The analysis begins with an external assessment using PESTLE and Porter's Five Forces frameworks to identify opportunities and threats within the UK telecommunications industry. An internal analysis, incorporating the TOWS framework, value chain model, and VRIO analysis, evaluates Vodafone's strengths, weaknesses, and core competencies. The report then assesses the company's acquisition strategy using the SAF (Suitability, Acceptability, Feasibility) criteria, concluding with an evaluation of the strategic choices. The report highlights key factors influencing Vodafone's market position and offers insights into its competitive landscape and strategic decision-making.