This report provides a comprehensive strategic analysis of Vodafone, a leading British telecommunications company, evaluating its purpose, vision, mission, and objectives in setting strategic direction. It examines Vodafone's competitive advantages using the VRIO framework, assessing resources such as capital access, network capability, brand equity, and human resources. The report also analyzes the external environment in which Vodafone operates through a PESTLE analysis, considering political, economic, social, technological, and legal factors. Furthermore, it applies Porter's Five Forces model to understand industry attractiveness and reviews the organization's overall strategy, highlighting key factors influencing Vodafone's market position and long-term sustainability. This analysis aims to provide insights into Vodafone's strategic choices and their impact on the company's performance.