Strategic Management Report: Vodafone's Market Analysis & Planning

This report provides a strategic management analysis of Vodafone, a British multinational telecommunications company. It utilizes various frameworks such as PESTEL to analyze the macro environment, SWOT and VRIO to assess the internal environment, and Porter's Five Forces to evaluate the competitive landscape. The report also interprets and devises strategic planning for Vodafone using Porter's generic strategies. The analysis covers political, economic, social, technological, environmental, and legal factors impacting Vodafone's operations, as well as the company's strengths, weaknesses, opportunities, and threats. The report concludes by emphasizing the importance of strategic planning and implementation for maintaining market position and share, highlighting the tools and models that can aid Vodafone in navigating the market effectively. The document is available on Desklib, a platform offering study tools and solved assignments for students.

Strategic Management
Plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
Main Body ......................................................................................................................................3
P1 Applying appropriate frameworks analyse the impact and influence of the macro
environment on a given organisation and its strategies..............................................................3
P2 Analyse the internal environment and structure of a given organisation using appropriate
frameworks..................................................................................................................................4
P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market
sector for an organisation............................................................................................................7
P4 Applying a range of theories, concepts and models, interpret and devise strategic planning
for a given organisation...............................................................................................................7
Conclusion ......................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic management can be explained where the goals are objectives are set to upgrade
and raise the company for becoming competitive in the market(Hayakawa., 2019). It encompasses
all the strategy analysation , the carrying into action plan of a company . It is highly important in
business as it enhance and improve the functional areas. There is two approach towards strategic
management prescriptive and descriptive model and it can be explained where the plan of action
are distinct for the development and the execution where descriptive approach is explained how
the company come up with different innovative plan to broaden the horizon of a company . The
company goals and aims can be clearly identified and understood the strategic planning gives the
edge in the market. In the context of Vodafone business the action plan will be evaluated and
analysed by using the distinctive factors in the market. The company is British multi nation
whose headquarter lies in Newbury, Berkshire England . The organisation was founded by
Ernest Harrison and Gerry whent. The internal and external factors will be analysed by using
numerous models .
Main Body
P1 Applying appropriate frameworks analyse the impact and influence of the macro
environment on a given organisation and its strategies.
PESTEL
In this analysis the company macro factors which influences the organisation are being
studied. As the organisation is a multinational (Höglund., 2021).
 Political factors : The business operated in different continents such as Europe, Asia,
Africa and other countries and they have their own rules and regulation . The
organisation has to analyse their trade regulations as well the tax for technology and also
the business has to ensure government stability .
 Economic factors: It includes the inflation , foreign exchange rates to measure the
growth of a Vodafone the wireless communication and consumer spending .
 Social factors : In this the market trends and cultural norms are analysed the organisation
need to understand the culture and customers behaviour of a particular country in which
they wish to operate .

 Technological factors : Using the automation, AI for the company like Vodafone
technology plays the major role for this regards they have their own website and apps to
provide the services to their consumer .
 Environmental factors : They have kept in their mind regarding the environment such
as they have the great policy for waste and water . They religiously follows the
sustainability .
 Legal factors : They strictly follows all the laws that government has made for the any
foreign company . They have the action plan to avoid any penalty they have to go
through.
P2 Analyse the internal environment and structure of a given organisation using
appropriate frameworks.
The organisation is a multinational tele performance company. The enterprise has gone
through a lot of changes to boost the growth of a company . They have created and planned the
structure in a effective manner by keeping their focal point in local markets . The services of
cooperation are improved and they simplify the complex things and incline the accountability .
The Vodafone also the specific sort of structure that is matrix structure which is management
system in this the reporting of a one person is more similarly having the supervisor more than
one it has accounted the multiple leaders (Fauzi.,2021). The matrix structure has been proven for
giving potential benefits however it has few problems and barrier for instance higher overhead
costs and sometimes the lack of resources . Further the Vodafone follows the principle rule
which is to provide the products and services with the best quality of value to the customers in
which they will earn and get the trust and loyalty.
SWOT Analysis
Strength
 Massive market coverage :This is
one of the benefit for them to have the
wider expansion in a market as it
covers the numerous countries . By
this enlargement it became the second
highest after china operator .
Weakness
 Declining of subscriber base : The
organisation subscribers re declining
from last two years to upscale the games
they need to boost their core values and
come up with different action plan for
attracting the customers .

 Revenues generated: The
organisation has the huge profit
margin which generate the significant
amount of dollars by all these there
ranks and expectations are boosted as
well it improves the net worth .
 Suffering with market share in
America : The enterprise could have
asked for premium to maintain but it is
rapidly losing their position and share in
the market of America .
Opportunities
 Network coverage : They have a
chance to improve their efficiency of
their coverage this will skyrocket their
customers as well as they will be able
to maintains and retain their existed
customers .
 4G : They can bring the 4G spectrum
as it will be in along run because they
start losing their customers by giving
the low speed this made them to take
turn towards their competitors .
Threat
 Threat competition: This is the
prominent threat for Vodafone in this
industry. The organisation is surrounded
by different companies which does the
same job for instance jio, china mobile
and many more . It is difficult to
penetrate and maintain the position .
 Mobile number portability : It is
difficult to mange as if the competitors
comes with different and with lesser
price this makes the lose their customers
as the consumers are flexible with their
preferences . Mnp makes them easier to
switch between numerous telecom
operates .
Porters chain value analysis
This analysation was developed by Michael porters . It examine and analyse the data by
separating the activities of organisation into two groups . For instance the primary and support
activities are taken under consideration (Ansoff., 2018). It can be defined as where primary
activities provides the cost advantage by adding the value in production process . Where the
other activity renders the innovation and enhancement of technology. The chain analysis given:

Primary activities
 In bound logistics : In this activity the organisation mange the warehousing of physical
inputs as well as the content for digital multimedia .
 Marketing and sales : The enterprise makes these activities available to the customers .
It includes from distribution to advertisement .
Support activities :
 Firm infrastructure : The company encompasses the basic activities such as general
management in which the finance , report and quality are included. As the organisation is
a dispersive company it has the humongous value of chain (Ginter.,2018).
 Human resource management : For the any organisation this is important similarly in
Vodafone they play the role . It includes the recruitment, training and development .
VRIO analysis
It is consider the internal analysis of the organisation which as the ability to pave the competitive
edge in the enterprise. It talks about the structured resource with the sustainable edge .
 valuable : It can be defined as the capacity and the ability for giving the useful worth
resources to their consumer over their competitors . The worth resources of a organisation
are brand , network capacity and higher customer rating .
 Rarity : It is usually refereed as the unique ability that the company holds the
organisation rare quality is networking and customer community with the intellectual
property rights and copyrights .
 Imitable: This can be explained in a way where the customer has the ability to copy and
create the exact copy of the resources available but with regards to Vodafone it become
difficult to do as the intellectual property right makes the task difficult.
 Organisation : The end step of this analysis involves the evaluating and examine the
company resources after examining the value , rarity and imitability . The Vodafone
company has the most structured and organised has implementation of digital and
multimedia strategy as it is highest and top performer in a telecom industry(Elbanna.,
2020) . It gets the edge over their rivals is mostly the brand positioning in the market
with the ability and capacity to attract the new consumers available in the market .

P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market
sector for an organisation.
Porters five forces
It was introduced in the business world by Michael porters to provide the assistance to
company regarding the pressure level and threat the company has face . The Vodafone porters
are mentioned below :
 Competition among the existing company : It can explained where the company has
the competition in a same industry for the Vodafone there are the competitors to give the
cut throat competition such as jio , idea and china mobile and barrier. The organisation
ned to have a proper analysation of blue print for skyrocketing the market share .
 Threat of new entrants: If any other organisation tries to enter in this industry the other
existed company market share reduces . For this the organisation need to scale up their
economies . For the Vodafone the threat they have with cost strategy as it can act as
hamper by wireless communication and innovation .
 Competitive pressure from the substitute products: It can defined as the jumping of a
consumer from one company to another instead of buying from the existed company bis
all because if there is a new identical product is there in a company . To overcome this
obstruction they should amend the quality and play with cost action plan .
 Power of buyer : The consumers holds this power to bargain to pass on this problem it
can be solved all by providing the discounts as well as the innovative products top their
customers(Keding., 2021).
 Power of supplies : This is the advantage for the Vodafone for being the high end
multinational company as for the small and large firm has few and moderate supply
chains but being the world wide know company has access to many supply chains. The
organisation can tackle any situation related to the suppliers .
P4 Applying a range of theories, concepts and models, interpret and devise strategic
planning for a given organisation.
Porters generic strategies
It can explained where the company uses different sort of blue print in a particular
market.

 Cost leadership : In this organisation the firm sells the products lowering the price to
capture market while on the contrary by selling at average price to earn the profit
margin .
 Differentiation strategy : In this it is not for the price sensitive this target audience is n
mostly focus on distinct and innovative strategies and services they offer to their
consumer . The Vodafone has unlimited calling plans this satisfied their customer .
 Focus strategy : It refers that which area and part the company will have their focal point
to achieve their goals and objectives whereas the Vodafone does not have any segment
ion of customer and neither the saturation the service involves all the customers.
Conclusion
From the above report it can written that every sort of administration need the strategies
as well the proper implementation of action plan in order to maintain the position in the market
and their share(Memarzadeh Kiani.,2021) . With regards to Vodafone there are the tolls which will
help them in a market . The company has used different model and approaches such as
pestle ,swot , porters . For analysing and evaluating and identifying the internal and external
factors for the organisation . To have the enlargement and improvement the company should
focus on the distinctive strategics such as cost , focus and many more for fulfilling all the goals
and aims they have for the business .

REFERENCES
Books and Journals
Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R. and Ansoff, R., 2018. Implanting strategic
management. Springer.
Elbanna, S., Al Katheeri, B. and Colak, M., 2020. The harder firms practice strategic management, the
better they are. Strategic Change, 29(5), pp.561-569.
Fauzi, T., Santosa, P., Purwanti, Y. and Nurhayati, N.I.D.N., 2021. The effect of internal elements of
strategic management of organizational structure, management role and employee behavior on
corporate mission. Management science letters, 11(4), pp.1189-1196.
Ginter, P.M., Duncan, W.J. and Swayne, L.E., 2018. The strategic management of health care
organizations. John Wiley & Sons.
Hayakawa, M., 2019. Earthquake Prediction with Challenging Spirit in Strategic Management. Journal of
Strategic Management Studies, 10(2), pp.99-102.
Höglund, L., Mårtensson, M. and Thomson, K., 2021. Strategic management, management control
practices and public value creation: the strategic triangle in the Swedish public
sector. Accounting, Auditing & Accountability Journal.
Keding, C., 2021. Understanding the interplay of artificial intelligence and strategic management: four
decades of research in review. Management Review Quarterly, 71(1), pp.91-134.
Memarzadeh Kiani, A., Imani Hersini, J. and Karami, M., 2021. Evaluation and Development of Strategic
Management Plan of Hystrix indica in Khojir National Park Using a Conflict Reduction
Approach. Journal of Arid Biome, 11(1), pp.77-91.