Vodafone: A Detailed Report on Managing for Sustainability Practices

This report offers a comprehensive analysis of Vodafone's sustainability practices, vision, and objectives. It begins with an introduction to Vodafone, a telecommunications company, and its commitment to sustainability. The report explores Vodafone's vision, mission, and core purpose, emphasizing its focus on connecting the world through telecommunication services and its mission to empower customers. It delves into Vodafone's sustainability practices, including corporate sustainability, sustainability reporting, and environmental considerations. The report also examines indicators of strategic sustainability, such as stakeholder engagement and environmental performance. Furthermore, it assesses Vodafone's outside-in objectives, highlighting its customer-centric approach and efforts to improve sales and customer satisfaction. Finally, the report evaluates Vodafone's potential to become an ideal corporation by providing a good working environment, opportunities for employees, and a commitment to social and environmental issues.

Running Head: Management
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vodafone
Managing for Sustainability
9/1/2019

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Contents
Introduction......................................................................................................................................2
Vision/mission/core purpose of the company..................................................................................2
Sustainability practices....................................................................................................................3
Indicators of strategic sustainability................................................................................................4
Outside-in’ objectives......................................................................................................................5
Ideal’ corporation.............................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

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Introduction
The report is prepared so that the concept of sustainability practices and principles can be
explained. This report is prepared in regards to the company Vodafone and its sustainable
business. The sustainability compliances of the company and the standards will be stated in this
report. In this report, the major focus will be put on the sustainability efficiency practices and the
indicators of strategic sustainability. The company also has some outside-in objective which will
also be illustrated in this report. The are many factors which lead to make the company an ideal
corporation and also many barriers which affect the local and the global environment so this will
also be stated in this report (Kresak, et al., 2016).
Vodafone is the public limited company which was founded in the year 1991 and gives the
telecommunication services. The company was founded by Ernest Harrison which provides the
telecommunication services worldwide. The registered office of the company is in England and
the head office is in London. The Vodafone Company provides many products to its customers
such as mobile phone, broadband, fixed-line telephone, internet television, digital television, etc.
The company has the network in the 25 countries and they provide the IT services and the
telecommunication services to their customers (Kwenin, et al., 2013).
Vision/mission/core purpose of the company
The main purpose of the Vodafone Company is to serve the telecommunication and IT services
globally and to lead the business market. The main aim of the company is to satisfy their
customers by giving them the best quality services. The main mission of the company is to
connect the world through telecommunication services and wants to be the leading mobile
company. The vision of the company is to connect the world and to become the communication
leader. The mission of the company is to provide high power of mobile communication so that
they can enrich their customer’s lives. Their mission is also to drive in the wireless world where
the people use the new application of mobile phones and they can easily communicate and
contribute to the decision so the business (Tirnitz, 2017).

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Source: msn.com
Vodafone has developed a sustainable business as they have developed the world with modern
technology which mainly functions with the digital networks. There are billions of people who
rely on the product and services of the company. The company has prosperous sustained services
by empowering women. The Vodafone Company always promotes gender equality and also
leads to economic growth. The company wants to make more employment for the women and
they also provide a healthy environment. The company also gives the platform to the employees
for free health care who has a lower income (Molino, 2013).
Sustainability practices
Sustainability in the company can be defined as it is the needs of the current people are fulfilling
and some needs for the future generation also remains to sustain. Vodafone company has the
form of corporate sustainability as they not only earn the profit of the company but also grow the
concern towards social goods (Agyapong, 2011). Vodafone Company has a competitive edge as
they are responsible for both social funds as well as corporate sustainability. The basic goals of
the company can be fulfilling and they can renew the commitments of the people when there is
the sustainability in the company as it helps in enhancing the efficiency and also sustainable
value and growth. The goodwill and the reputation of the company have increased through
corporate sustainability. Yes corporate sustainability is the best practice. The company can also
do many forms of sustainability reporting such as environmental economic, social, etc.

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Source: sundt.com
Sustainability reporting helps the Vodafone Company to understand measure and communicate
social, environmental, and economic and governance performance. The company can make
changes according to this factor and gives a positive platform to communicate positively. Yes the
organization is engaged in the sustainable efficiency practices as they maintain the working of
their product without harming the environment (Gürtürk and Hahn, 2016). The Vodafone
Company produces many products such as mobile phones whose radiations can harm the
environment but they have made the product which is friendly to the environment. The company
reduces the decomposable things and reuses many items which make the Vodafone Company
sustainable. The company was making certain changes which are beneficial for the future needs
such as they were less exploiting the resources, make the proper investment and the sue the
technology in an effective way. The company is making products which are not harming the
lifestyle of the other people.
Vodafone is making the environment sustainable practices product as they make the product
which is very unique and creative. Vodafone is engaged in the employee’s value and the
women’s empowerment. Even the company Vodafone is also gets awarded by the award of the
marketing change. The company ensures that sustainability is the priority for the company as it is
the forefront of all its effort (Smutný, et al., 2013). The company has engaged in many efficient
practices of sustainability such as they are making the innovative energy products, they were
providing the skills and the jobs to the youth and they were basically more engage in the
women’s empowerment. The company Vodafone has reduces the carbon impact as they were

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using the energy efficiencies. They were engaged in using a lot of power which has a great
impact on greenhouse emissions. As they are serving many mobile customer services so they
have to be energy conscious and they can enable energy efficiency by reducing the carbon
impact.
Indicators of strategic sustainability
Indicators of the strategic sustainability in the company are the one who helps in explaining how
things are changing with the time. For the company Vodafone the core indicator is the
stakeholders as they only access the profit of the company and by giving the jobs to the
employees the economy also remains stable. There are various indicators which are applying to
Vodafone such as population, resources, biological diversity, etc.
Source: researchgate.net
Vodafone Company enables the process which leads to the indicators based sustainability
which stated below:
Determine the purpose of sustainability: The Company Vodafone has maintained the
corporate sustainability in their organization so that they can offer more creativity in the market.
They give equal importance to everyone and stand against the women empowerment. The

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corporate sustainability is the coordination and the management of the social, environmental and
financial demands and also ensures success in the company.
Define the system and goals: The goal of the company is to become the global
telecommunication market in the world. They want to serve services worldwide and earn a huge
profit. They also want the give more employment to the people so that sustainability can also be
maintained. The company gives more focus on the women empowerment (Salvioni, et al.,
2015).
Identify the elements and objectives: Suitability elements help the company in guiding the
policy decision and also raise the concern over the environmental issues, energy security, and
more sustainable energy supplies. The objectivity of the sustainability in the company was to
save the mobile phones and the other telecommunication services for future needs.
Indicators are choosing and they are performed: Environmental indicators are choosing as
they are performing a great impact on the country. Due to the expansion of the biofuel many
conversion of the forest has caused, cross lands, wetlands, etc. The program has made
Conversion Reserve Program which has raised the concern regarding the biofuel and land use.
Outside-in’ objectives
Yes, the company Vodafone has Outside-in objectives as they give more values to the customers.
They always respect their customers and fulfill all their needs and wants at the endpoint. The
company gives the high caliber customers value and also nurture their customers. The company
always listens to its customers clearly and also attends their feedback seriously. The company
always think from the perceptive of the customers and then they make some policies or
programmers for them (BAT and YALÇIN, 2015). The company outside objective is to maintain
customer retention and create the value so that the company can lead to success. The company
has to give the opportunity to the customers to buy mobile phones online which was creating the
customers base for them. The company is attracting the customers by giving them high quality of
the services and the wide range of online networking. Vodafone believes that by giving the
quality customers service the company can retain the customers and improve the sales.

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The main objective of the company is to improve sales by gaining customers. The customers can
be gained by providing the premium services so the primary objective of the Vodafone is to
provide the great customers services so the sales and the profits of the company can be increased
(Nikos and Iosif, 2014). If there any queries, issues or problems arise by the customers then the
Vodafone makes sure it is resolved early and customers will be satisfied with that. The company
wants sustainable growth so they drive the core values to the customers. The objective of the
company is to provide good services to their customers so that the cost can also be controlled in
the company. The company main objective is to spend some time with the customers and give
them some time so that they feel respected. The outside objective of the company is also that
they want to treat their customers with dignity and respect so that they feel blessed to be part of
the company. The company wants to make a good relationship with the customers so that they
feel like buying the product from the company (Arevalo, et al., 2011).
Ideal’ corporation
Yes, Vodafone is likely to become an ideal corporation as it provides a good environment and
healthy working place. It has also created any opportunities for the employees which are
wo0rking over there and give them the growth to learn more. Vodafone is also an ideal
corporation as it was providing the jobs to the employees and satisfying them at their fullest. The
company has also maintained good sustainability and very much concern about the environment
and social issues (Tudor-Tiron and Dragu, 2014). Vodafone always takes strict action to
empower the women and they also provide great opportunities to their employees to learn more
skills and knowledge.
An ideal company is the one who is satisfying their employees and their customers and fulfilling
their needs and wants. So the Vodafone company is also like this as their major focus is on
fulfilling the needs and the wants of the customers and create good value with the. They make
good policies and process which are beneficial for the employees and they always treated
employees as a good asset. The company is providing a good working culture and they are
encouraging their employees to learn more (Askeroğlu and Bahar, 2011).
Vodafone is also an ideal corporation as they have corporate sustainability which also thinks
about future needs. The company always raises some issues which are concerned with the

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environmental, global, local and social things (Mishra, et al., 2013). The company has raised the
issue of the women empowerment and provides many jobs and opportunities for women. The
company also wants sustainable growth so they drive the core values to the customers. The
objective of the company is to provide good services to their customers so that the cost can also
be controlled in the company. The company main objective is to spend some time with the
customers and give them some time so that they feel respected. The outside objective of the
company is also that they want to treat their customers with dignity and respect so that they feel
blessed to be part of the company (Kolk, 2018).
Source: publicceo.com
The company Vodafone is raising the issues by reducing energy use as they are making mobile
phones which use the battery very much. The company was making the phones which are
hazardous chemicals and they also make the use of the batteries which is exploiting the
environment (Boohene and Agyapong, 2011). The company was using the low produce carbon
things and the applications which are friendly environment. The company has also reduced
individual carbon footprints by providing more mobile applications. Vodafone is engaged in the
employee’s value and the women’s empowerment. The company Vodafone has reduces the
carbon impact as they were using the energy efficiencies. They were engaged in using a lot of
power which has a great impact on greenhouse emissions. As they are serving many mobile
customer services so they have to be energy conscious and they can enable energy efficiency by
reducing the carbon impact.

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Conclusion
From the above report, it is concluded that to manage sustainability in the company is very
essential as it helps in increasing the reputation of the company. Vodafone company has
maintained the corporate suitability and also concern about many environmental issues. In this
report the suitability of the company Vodafone has explained through which it is evaluated that
the company engages in using the lot of power which has a great impact on the greenhouse
emissions. But at the same time the company reduced the carbon impact and they were more
concerned about the global environment. In this report the mission of the company has stated
clearly which aims is to serve the telecommunication and IT services globally and to lead the
business market. The main aim of the company is to satisfy their customers by giving them the
best quality services. The company has always encouraged social and environmental issues such
as the company uplifted the women and raise the women empowerment issues. The company
also has some outside objectives which have stated in this report such as the company gives the
high caliber customers value and also nurtures their customers.
In this report, the Vodafone company has to be considered as the ideal corporation as they are
not affecting the global environment very much and putting some awareness regarding the global
environment. Vodafone is also an ideal corporation as it was providing the jobs to the employees
and satisfying them at their fullest. Vodafone is engaged in the employee’s value and the
women’s empowerment which is helpful to maintain them the ideal corporation. So it is
concluded that sustainability in the company is required to maintain the customer's retention and
to meeting the needs of the future generation.

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