BM461: Vodafone's SWOT Analysis & Operational Impact Assessment

This report provides a comprehensive SWOT analysis of Vodafone, identifying its strengths, weaknesses, opportunities, and threats within the global business environment. It highlights key drivers of change, such as technology, marketing strategies, market diversification, economic welfare, and political stability, and analyzes their impact on Vodafone's functional areas, specifically human resources and marketing. The report concludes that Vodafone needs to prioritize technological advancements and adapt its marketing strategies to remain competitive in the evolving telecom sector, while also focusing on attracting and retaining talent through effective human resource practices. Desklib offers a wealth of similar solved assignments and past papers for students seeking further assistance.

Global Business
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ..............................................................................................................................................3
Swot analysis...............................................................................................................................3
Operational impact analysis........................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERNCES:..................................................................................................................................7
Books and Journals:....................................................................................................................7

INTRODUCTION
The report aims to deliver understanding of micro environment factors and analysis key
drivers from business surrounding. An organisation has some positive and negative aspects
which reflects on their working culture, operation and performance (Cameron, 2021) . This
report will clearly state strong and weak areas of Vodafone and how key drivers impact on two
functional areas i.e. HRM and marketing of company.
MAIN BODY
TASK
Swot analysis
This analysis will helps to identify companies strength, weakness, opportunity and threats
(SWOT analysis of Vodafone – Vodafone SWOT analysis 2018). it describes potential power to
work on key drivers and formulate positive business strategies.
Strength Weaknesses
 Vodafone has one of the main strong
point is its brand value as the company
operates In 25 plus countries.
 The company serves society an eco-
friendly telecom services which attract
customers.
 Their marketing strategies are
influential and undertaking large user
potential by taking participation in
campaigns.
 The company has vast subscribers due
to having low production cost and
effective network coverage.
 The company is facing decline in
customer participation due to vast
competition and more of technology up
gradation into market.
 The company lacks in defining its core
values which stops their growth since
last 4 years (Raval, and Bhatt, 2021).
 The company does not able to generate
great revenue from UK or USA due to
Brexit and taxation which lower down
brand reach in these countries.
 Due to low cost production, the
company could not cover expenses and
earn on below average rates.
Opportunity Threat

 The company has vast opportunities to
expand their sector in terms of
technology up gradation by switching
to 4G and 5G networks.
 The company needs to attain more
transmitted networks to provide
effective use of internet and connecting
world (Ullah, 2021) .
 Vodafone could take advantage of
emerging markets to develop their
brand reach and start establishing a
well brand potential.
 Use of vast digital optimum usage and
develop in rural areas will also impact
positive on companies brand value.
 The major threat of Vodafone are new
service provider into market such as
JIO, Idea, Airtel that took highest reach
by providing effective plans and
internet connectivity more superior
than Vodafone.
 Vodafone is highly affected through
low margins as costumers has more
choice to shift their demands which
reduce their turnover.
 Vodafone strategies are not effectively
working on rivals as it require
something out of the box concept.
It has evaluated that, Vodafone is going through with tough competition of market due to
many technological updaradtion, digitalisation, changing customer preference and marketing
phenomena. All these key drivers was an illumination for Vodafone at prior the period of 4
years. It is now required to analyse present strength for the company and grab opportunities as
earliest as possible. The major key drivers form internal and external environment are:
Technology
Marketing strategies
market diversification
economic welfare
political stability
Operational impact analysis
The key drivers find out through micro environment analysis of Vodafone has various
impact on functional areas of company. There are main function such as marketing, human

resources, finance, operations and research and development. All these functions are
interconnected and vital for maintaining brand value, market reach of business. The impact on
key drivers is mainly on human resource and marketing function of Vodafone which is
described below:
Technology in marketing function: technology is the most vital key driver for the company.
The world is becoming advanced and require effective, quick and effortless services to satisfy
customer demand and make the operations easy and time effective. Vodafone marketing
strategies is going declines from last 4 years as the company do not have much technology to
attract customer and promote their plans through advertising or social media (Yiadom, and Tait,
2021). Therefore, technology is require to set 4G and 5G networks which established
competition into market. Along with this, market versification is also much require key driver for
company to expand their reach and explore other parts of world that could be a new beginning
for business growth. So that, marketing strategies need to be competitive which ascertain
customer demand and show valuable service more superior than the competitors. The come need
to make sure about marketing their services as it must be in imitable and remain out of the reach
from rivals.
Economic welfare in human resource function: human resources are the vital part of an
organisation which contribute in success and failure both of a businesses. An effective human
resource will come up with innovative ideas, dedication and talent to boost organisation brand
reputation whereas, ineffective workforce will become a reason for failure into competitive
market. Vodafone is getting affected by ineffective \workforce as they need to get training and
welfare to adopt new changes in technology and be flexible to work in current dynamic
environment (Fernandes, and Cruz, 2021). Therefore, Vodafone needs to come up with effective
strategies to attract talent employees by giving high pays, incentives and internal career
development opportunities which will take the company to the highest level of success.
CONCLUSION
The report has concluded about strength, weakness, opportunities and threat of company.
All these factors are a part of internal environment which showcase companies potential to be in
competitive market. Therefore, it has identifies that the company needs to look forward for more
of technological advancement which is necessary in telecom sector. Also, there is discussion
about many key drivers that impacts on marketing and human resource function of company. It

shows their connectivity to increase sales and profitability into market and overcome
competition.

REFERNCES:
Books and Journals:
Cameron, D., 2021. Broadband for remote and rural communities (Doctoral dissertation, Open
Access Victoria University of Wellington| Te Herenga Waka).
Fernandes, C. and Cruz, R., 2021. A Business Processes Model for the Integration of Over-The-
Top Platforms in Communications Service Providers Operations. Journal of
Information Systems Engineering and Management, 6(1).
Raval, H.P. and Bhatt, V., 2021. ASSESSMENT OF SERVICE QUALITY OF SELECTED
ONLINE SHOPPING PLATFORMS.
Ullah, N., 2021. Corporate Strategy of Maxis-A Telecom Industry of Malaysia.
Yiadom, M.B. and Tait, M., 2021. Integrating Approach to Build Customer Experiences:
Lessons Learned from Mobile Customers in Ghana. Journal of Economics and
Behavioral Studies, 13(2 (J)), pp.34-44.
Online
SWOT analysis of Vodafone – Vodafone SWOT analysis 2018. [online] Avalaible through:
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