Vodafone's Marketing Plan Proposal for Sydney International Students

This report outlines Vodafone's marketing plan proposal targeting international students in Sydney. It identifies market needs, including the demand for affordable international calls and data plans, particularly among students. The plan considers market trends, such as the increasing adoption of smartphones and social media, and addresses critical issues like advertising costs and potential misinterpretations. Vodafone's marketing strategy focuses on social media promotion, video tutorials, and surveys to understand customer preferences. The plan aims to increase market share and brand loyalty by offering tailored products and services. Desklib is a platform where you can find similar solved assignments and study resources.

Marketing Plan Proposal
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Table of Contents
1. Market needs................................................................................................................................3
2. Market trends...............................................................................................................................5
3. Critical issues...............................................................................................................................5
4. Marketing strategy.......................................................................................................................6
References........................................................................................................................................8
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1. Market needs
A marketing plan is essential to understand the top priority. Vodafone is famous worldwide for
their super connection in the international as well as local calls with high internet data. Vodafone
has nearly 302.6 million customers across the world (Vodafone.com, 2018). The excellent
delivery of the services and the value to the customers has helped the organisation to grow more,
and thus the business has expanded globally. To achieve the success, Vodafone has focused on
the customer segmentation through a strategic decision and understanding about the market
needs.
Vodafone apps recently planned to launch a new package of a new phone with Free International
calling minutes and internet data in Sydney for the international students (Vodafone.com, 2018).
To achieve this, a proper market need is critical with an appropriate strategy.
Market needs of Vodafone for launching a new product:
Market needs Plan of Vodafone Time required
Size of the market Vodafone will focus on the
entire places of Sydney and
especially in the schools,
colleges and Universities.
June 2018.
Product and services The particular product of free
minutes and free data will be
launched in November 2018,
and there will be different
prices of $20, $50, $70 and
$100 (Vodafone.com, 2018).
It will also focus on launching
October 2018.
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a new smartphone however
the price is not yet decided.
Customer profile Vodafone will focus on the
international students who
can enjoy the video call and
call to the different parts of
the world with low rate with
the new smartphone.
August 2018- September
2018.
Publicity Vodafone always launches
their products through media
with the help of zoozoo
(Vodafone.com, 2018). Thus,
the new product will also be
launched through it and will
be promoted through articles
as well as newspapers.
Beginning of November
2018.
Interest or needs Vodafone is interested in
making the business larger.
So they have identified the
benefit of the students as well
as customers who are
working. At first, they are
planning to launch the
product for the international
students a letter on they will
also focus on the workers of
Sydney.
Last week of June 2018-
August 2018.
Market research on the
competitors
Some competitors are
growing, so they have gone
July 2018.
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through thorough market
research of the competitors to
understand the correct
strategy for applying it.
2. Market trends
As technology is growing day by day, so the market trend is to adopt new technology with
innovations. Thus, Vodafone has focused not only on the free minutes and free data but also with
a new smartphone (Vodafone.com, 2018). The new improved smartphone will be cost effective
and will have all the essential functions of the smartphone as well as with high resolution of the
camera. It will have Octa-Core processor with Snapdragon.
3. Critical issues
To launch the company will have to spend a lot of money for the product and the promotion or
advertisement. Some advertisement can be misleading for the students or other organisations.
This can damage the impression of the product, so the organisation have to take care of the ad so
that they do not pay to find for it (Vodafone.com, 2018). Critical issues are fundamental to
measure in an organisation. It can help to develop promotion idea and can save the cost of the
organisation.
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4. Marketing strategy
It has focused on key performance indicators such as free cash flows, capital expenditure, service
and data revenue as well as others (Vodafone.com, 2018). The marketing strategy that will be
adopted by Vodafone at:
Using social media and other mediums:
Figure 1: Promotion% in Sydney
(Source: Vodafone.com, 2018)
Vodafone has planned to focus on social media with 50% and 25% on the magazine and 25% on
articles (Vodafone.com, 2018).
Creating video tutorials: Vodafone is planning to launch their promotion on YouTube,
Instagram and Facebook as these are the most trending part of the world now.
Survey through questionnaires:
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The question for the survey will include few essential details which will help to understand the
needs of the customers.
Questions Answer in yes or no
What is the best mobile network according to
you?
Have you ever used Vodafone?
Which mobile do you use?
What is the amount you spend on the internet
and free calling?
How much your phone cost?
Are you looking for any change?
What would be the recommendation for the
new product for Vodafone?
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References
Vodafone.com. (2018). Business overview. [online] Available at:
https://www.vodafone.com/content/annualreport/annual_report09/downloads/VF_Business.pdf
[Accessed 7 Jun. 2018].
Vodafone.com. (2018). Customers, marketing and distribution - Business - Vodafone Annual
Report 2009. [online] Available at:
https://www.vodafone.com/content/annualreport/annual_report09/business/
brand_and_distribution.html [Accessed 7 Jun. 2018].
Vodafone.com. (2018). Key performance indicators. [online] Available at:
https://www.vodafone.com/content/annualreport/annual_report10/downloads/
vf_performance.pdf [Accessed 7 Jun. 2018].
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