Vodafone: Technology, Social Media, Globalisation Impact and Effects

This report analyzes the impact of technology and social media on Vodafone's marketing strategies over the past 10-15 years, highlighting how these developments have shaped the company's approach to reaching and engaging customers. The report then delves into the effects of globalization on countries and regions, detailing both the positive aspects, such as increased market opportunities and access to diverse resources, and the negative aspects, including job insecurity and cost fluctuations. The report uses Vodafone as a case study to illustrate these concepts, providing a comprehensive overview of how technological advancements, social media integration, and global market forces influence business operations and outcomes. The conclusion summarizes the key findings, emphasizing the importance of adapting to technological changes and understanding the complexities of globalization for sustained business success.

DEVELOPMENTS
IN TECHNOLOGY
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Table of Contents
INTRODUCTION.................................................................................................................................3
TASK 1: Development in technology and social media which impacted on company’s marketing of
their product or services in last ten or fifteen years...............................................................................3
TASK 2: Impact of Globalisation on a country and region with positive and negative effects...............5
Negative effect of globalisation.........................................................................................................6
CONCLUSION.........................................................................................................................................7
REFERENCES......................................................................................................................................8
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INTRODUCTION
The concept of development refer to a phenomenon of bringing something new or
modify the existing one with better option with an aim of making high productivity and
enhanced outcomes that provides a scope of competitive advantage to the firms.
Development is something which is essentially required in each organisation because of the
two major factors that is dynamic external market environment and another is growing needs
of customers day by day (Betts, 2020). Development in any organisation can be done through
enhancement or up-gradation in technology which they use either in their operations or in
their manufacturing process which brings best results or outcomes. Globalisation refers to a
concept of doing trade at global level which is commonly refereed as international trade.
Globalisation creates a huge impact upon a country or a region as this involves generation of
high revenues to the firm but brings increment in country’s foreign exchange along with high
brand image at regional and international level. The present report is based upon a discussion
upon development of technology and impact of social media upon the companies. Further, it
also includes globalisation phenomenon which has an impact upon country or region along
with its positive and negative effects. Vodafone is a company which is being considered for
the report.
TASK 1: Development in technology and social media which impacted on
company’s marketing of their product or services in last ten or fifteen years
The concept of technology depicts adoption of machines, techniques, tools and
materials which makes the work easy and highly productive. Technology is a phenomenon
that makes the things to happen in real context. The term development and technology both
are nearly related with each other. Development means any kind of modification within
existing method or process of work that brings better and productive results. Development is
a need of the hour in this dynamic market environment as well as in a market where
consumers demands for highly developed product each day (Bhatti and et. al., 2021).
Companies bring development in their business through bringing high technology or
innovation within their operations or process. The development which is being seen in
companies or in economy is just because of latest technology which every business firm
leverages in their organisation. Through the use of technology the companies becomes highly
efficient as compared to before the indulgence of better technology as this helps them to
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attain their goals more productively and improves their effectiveness. In order to make
efficient organisational process, saving time and money and acquisition of high market share
companies develops or in builds the technology which depends upon their appreciation,
grasping ability as well as absorption of prevailing advances in technology. This can be done
in any form such as buying of latest model computer for organisational use, developing a
latest application or inserting a machine.
Building and making up an internet site is applicable for any organisation. Having
opposite website, the affiliation wishes to develop its on line attempt to internet-primarily
based totally on stages of media. Large variety casual conversation place, as an example
Twitter and Facebook are essential for preserving an extreme border. Companies that do not
possess changing on line form debts chance passage up numerous marketing and marketing
incisions. One crucial advantages of on line channel for companies is that it encourages
companies to join with customers (Obikaeze, 2021). Moving via the posts on twitter and
refreshes on Facebook which can be published through the consumer foundation offers you
know-how into all they want. This is precious for helping the agency with making plans
selling techniques that cope with customer needs. Internet-primarily based totally channel
enables the manner in the direction of accepting and providing insertion. Periodically threat
that customers possess issues or problems with the enterprise which it sells, they could let
you know in a handy manner. Online platform offers customers a useful as well as to be had
technique to talk what the companies experience and lets in companies an possibility to
behave. With all phases, companies can face oppositions as well as assure belonging
customers that the problems may be supervised. In the extreme cosmos of enterprise, a
forever growing wide variety of companies are utilisation the benefits of net primarily based
totally online. To have the choice to assist on-line site visitors to the company’s website and
encouraging trade, the agency wishes to stay in the front of the competition whilst providing
customers the great gadgets and management. The relational interplay environment of phases,
for instance, Twitter and LinkedIn offers sales amongst followers who're greater open minded
to related parties than an obvious presentation of technique. The agency can make use of on-
line platform original to disclose the gadgets and management without inflicting customers to
experience like they may be overwhelm through the companies selling hard work.
Advertisements intentionally placed interior informative column are a hit technique to have
the information revealed approximately of the enterprise. Online platform flourishes
awareness approximately the enterprise whilst permitting the possibility to constantly prompt
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them approximately the gadgets and management that the agency offers. Internet-primarily
based totally online has gradually advanced into a fundamental a part of people each day
existence. From splitting perceptions concerning inaugurates to carry out approximately
lousy endorsement, people have a look at nearly the whole lot approximately their existence.
Some institution goes to individual to individual communiqué locations each day and
companies want to enhance their on-line existence. Evaluation displays that the way wherein
people utilise net-primarily based totally platform as well as partner on-line affects their
shopping for options. Having greater clients identifying to develop their purchases at the net,
belonging manner to address purchasing has sincerely modified. This develops it critical for
outlets to combine net-primarily based totally media and regulate to the development which
have inspired disclosures as well as selling as an obligation.
Social media marketing and marketing is a share of how gifted an affiliation is at carrying out
its selling targets. A selling institution this is graceful offers an exquisite trade of procedure
as well as imaginary consequences to their companions with the cease aim of implementing it
quickly. Returns on preliminary resource funding are moreover an essential component, with
social media marketer’s know-how that fresh enterprise is a larger precedence than fresh
substance (Silva and et, al., 2020). Commonly, it’s approximately the rate at which latest
gadgets may be developed or skilled to make the most a hazard as well as pressure the
enterprise ahead. One motive for agile advertisement existence at the scaling is internet-
primarily based totally platform, wherein manufacturers has consumed the maximum current
decade of years checking out a few manner to implement on tiers like Twitter and Facebook.
The modes had provided know-how of what paintings and the sort of material that thunders
could. Likewise, several installation manufacturers has a person thru internet-primarily based
totally online concerning voice and tone along motivating that extremely relevant simplicity
for sellers. The pace of internet-primarily based totally platform has moreover proven
institutions that a quick response every time carried out correctly may be a success
throughout extend of channel.
TASK 2: Impact of Globalisation on a country and region with positive
and negative effects
The term globalisation refers to a phenomenon of doing trade at international level or
world-wide covering any country for selling or buying of products or services. Globalization
helps growing countries to administer the rest of the sector up-gradation of their financial
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improvement, focusing on the poverty troubles of their nation. Earlier, growing countries
could not bear benefit of the sector economic system due to trade nations. They do not
possess the extreme monetary improvement that developed countries had. In some cases,
along with internationalisation, the Worldwide Administration and World Bank desire on
non-manufacturing countries to undergo marketplace modifications and ultra-modifications
via huge solvency. Several international locations began out to discover approaches to unlock
the enterprise parts with the aid of using casting off imposition as well as setting free their
nations. The developed countries had the choice to place assets within the international
locations, putting out paintings unlocks doorways for the poor persons. Internationalisation
and flourished trade imply UK corporations can earnings with the aid of using possessing a
few information’s in product where they experience a beneficial gain which includes
Vodafone. For instance, the United Kingdom likes a comparative gain in merchandise like
financial management, video gaming, and invisible pressure parts. This close to benefit
encourages better tariff which makes business. Internationalisation means that home-grown
preventing architecture will currently challenge greater international competitors. This
activates decrease fees for purchasers. Internationalisation makes it less difficult for brief to
go into and paintings in the United Kingdom. This unfastened improvement of labour could
help the United Kingdom with nourishing job beginning (Sulaimon and et. al.,2020).
Positive effect of globalisation
 International market: Best growing enterprise area in developed countries are a
repercussion of the privatization of stately owned firms. All collectively for those
firms to construct buyers urges massive units of them are ventures to stretch and
develop out there really well worth succession to a worldwide quantity. The impact of
globalization on Vodafone, the directors are visible through surprising growth with
inside the range of interchanging throughout nations (Sweiss and Yamin, 2020).
 Multifaceted administration: Globalization will in standard be the area of the initial
elegance at the floor that during several portions for Vodafone of the global they're
the lone folks who are nicely-to-do sufficient to buy large units of the gadgets handy
with inside the global industrial centre. Extremely told and nicely off people from
numerous substructures talk interior a current marketplace.
Negative effect of globalisation
 Job Uncertainty: In evolved countries, people have paintings dynamics. Persons are
dropping their situations. Developed international locations have readdressed
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collection and centre elegance business. That shows fewer places for their in. This is
due to the fact the collecting paintings is transferred to countries where the charges of
collection merchandise and payments are decrease than of their countries to
Vodafone.
 Fluctuation in Costs: Globalization has induced a difference in price. Because of the
growth in rivalry, developed countries are pressured to similarly downstairs their
prices for his or her offerings, that is in view that distinct countries like China
manufactures merchandise at a decrease price than develops products to be much less
luxurious than those introduced in developed countries for Vodafone (van Klyton and
et. al., 2020).
CONCLUSION
From the above report it can be concluded that development is an essential and
inseparable part of any organisation which can be done though use of better technology.
Technology brings various kinds of developments such as high productivity, better results,
competitive advantage, etc. which allows firms to attain growth. Globalisation permits
business to spread their organisation across world and sell their items at international level.
Globalisation brings several positive effects such as increased demand, high foreign exchange
etc. but on the other hand it is backed by negative effects such as fluctuation in cost, job
uncertainty and several others which creates problem to the businesses.
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REFERENCES
Books and Journals
Betts, A., 2020. Martech leadership: The symbiotic development of technology and
talent. Applied Marketing Analytics. 5(4). pp.324-332.
Bhatti and et. al., 2021. Internal and external antecedents of open innovation adoption in IT
organisations: insights from an emerging market. Journal of Knowledge
Management.
Obikaeze, V.C., 2021. Globalisation and modern African regionalism. In Regionalism,
Security and Development in Africa (pp. 269-283). Routledge.
Silva and et, al., 2020. Absorptive capacity for development of assistive technology: a study
on businesses with social impact. International Journal of Business Innovation and
Research. 21(2). pp.151-175.
Sulaimon and et. al., 2020. Assessing technological capability, as a competitive advantage in
the Nigerian insurance industry. International Journal of Management Concepts and
Philosophy, 13(3), pp.217-235.
Sweiss, M.I.K. and Yamin, M.A.Y., 2020. The influence of organisational and individual
factors on organisational innovation with moderating role of innovation
orientation. International Journal of Business Innovation and Research. 23(1).
pp.103-126.
van Klyton and et. al., 2020. Digital local information services in developing countries:
Evidence from Colombia. Journal of Librarianship and Information Science. 52(4).
pp.1197-1208.
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