This report provides an analysis of Vodafone UK's marketing mix strategies for different consumer segments, including both consumer and business segments. It details the products and services offered, pricing strategies, distribution channels, and promotional activities tailored to each segment. For the business segment, the report highlights products like VOIP, SIP trunking services, and IP PBX systems, along with corresponding pricing plans. For the consumer segment, it discusses Vodafone branded phones, smartphones, voice and messaging services, handsets, and internet services, outlining pricing for various bundles and services. The report also contrasts marketing approaches for businesses versus consumers, noting the focus on communication solutions for businesses and innovative technologies for consumers. Additionally, it touches on Vodafone's international and domestic market strategies, emphasizing expansion through mergers internationally and customer acquisition and innovation domestically. The report concludes with references to relevant academic sources.
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