Vodafone UK: Marketing Mix, Business & International Strategies

This report analyzes Vodafone UK's marketing strategies, focusing on the marketing mix (Product, Price, Promotion, Place), the differences in marketing products and services to businesses versus consumers, and the distinctions between domestic and international marketing approaches. The analysis of the marketing mix highlights the range of services offered by Vodafone, their pricing strategies, promotional activities primarily through social media, and their distribution channels including company-owned stores and independent retailers. The report emphasizes the importance of B2B relationships for revenue enhancement and contrasts it with the consumer-based income stream. Finally, it details the differences between domestic marketing, which is confined within a country's political boundaries, and international marketing, which involves broader market considerations and adaptations.

MARKETING PRINCIPLES
TASK 4

4.1 Vodafone marketing mix
•PRODUCT-
The Vodafone UK offer a wide range of features in its banking products or services to
its customers.
It gives an opportunity to its customer under which they can able to chat with their
friends and for business purpose, Audio and Video facility,
 They can able to send as well as receive message, change ringtones and acquiring the
billing information and able to send video clip and messages.

Continue...
PRICE-
They different pricing strategy for the different banking services
product to its customers
It offer a various pricing structure that are suited to various
customer groups.
Monthly pricing plans also available.

Continue...
PROMOTION-
They adopts the social media promotional strategy.
It used their own website and also adopts the social media website such as Facebook,
Twitter and Instagram etc.

Continue...
PLACE-
 The Vodafone UK are now operated their business all over the 300 in which
its has their own stores.
It sell their banking product or services to the independent retailers such as
Carp-hone Warehouse.

4.2 differences in marketing products and services to businesses rather than
consumers for
Vodafone UK
• In order to gain high profit and gain competitive advantage it is very important to
work with other business rather than consumers.
• Vodafone is also concentrating on other firms alone with customers. Cited firm offers
products to big organization at lower rates so that it can enhance revenues.
• Whereas consumers are treated regular source of income for the entity.

4.3 DIFFERENCE AMONG THE DOMESTIC MARKETING AND
INTERNATIONAL MARKETING
•Domestic marketing
The Vodafone UK adopts the domestic marketing under which they can offer their
products or services within the home country market.
They attract and offer their products to its customers within the political boundaries.
They adopt marketing mix strategy in which they apply only to in the domestic market.
They make their brand image in to the local customers only.

Continue...
•International marketing
The Vodafone UK adopts the d marketing under which they can offer their products or
services within the home country market.
They attract and offer their products to its customers within the political boundaries.
They adopt marketing mix strategy in which they apply only to in the domestic market.
They make their brand image in to the local customers only.
•

REFERNCES
Challagalla, G., Murtha, B. R. and Jaworski, B., 2014. Marketing doctrine: a principles-
based approach to guiding marketing decision making in firms. Journal of
Marketing, 78(4), pp.4-20.
Steinberg, M. and Greene, S., 2015. Conceptualizing the Cultural Concepts in Marketing
and Consumer Behavior. In Proceedings of the 1988 Academy of Marketing Science
(AMS) Annual Conference (pp. 175-178). Springer International Publishing.
Appiah-Adu, K., 2015. Marketing and Economic Development. Key Determinants of
National Development: Historical Perspectives and Implications for Developing
Economies, p.335.