Vodafone V-Camera Launch in Argentina: A Business Project Analysis

Desklib provides past papers and solved assignments for students. This project analyzes Vodafone's V-Camera launch in Argentina.

MANAGING A SUCCESFULL BUSINESS PROJECT
Topic: Measuring the effectiveness of launching V-Camera by Vodafone in Argentina
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Executive Summary
The study has demonstrated the significance, challenges and benefits of launching
V-Camera by Vodafone Plc, UK in Argentina. The outcomes were driven through
selection of research methods and their implication in collection of relevant data. A
project management plan has supported in determining budget, identifying the
milestones, scope and formation of a communication plan. The recommendations
were given to improve the project plan and its execution.
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Table of Contents
Introduction................................................................................................................. 4
Task............................................................................................................................ 5
Conclusion................................................................................................................ 20
Reference List...........................................................................................................21
Appendix................................................................................................................... 22
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Introduction
Project management refers to numerous approaches and phases that utilise
resources and skill to obtain the desired outcome. The current study is about how a
company shall launch a new product in a new region and gain success. The chosen
company is Vodafone, UK, which is going to launch its new product “V-Camera” in
Argentina to determine whether the product is performing well in overseas or not.
Vodafone is globe’s second largest firm operating in the telecommunication sector
(Vodafone.co.uk, 2019). It deals with telecommunication products and services. It
has launched V-Camera, which is a weatherproof and wire-free camera
(mobilephonesdirect.co.uk, 2019). The outcomes will be drawn with the implication of
suitable research methods and a complete project management plan.
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Task
a) Establish a clear aim and objectives for the project
The project aims to launch V-Camera by Vodafone in Argentina successfully.
Project Objectives
● To identify the significance of V-Camera in the telecommunication industry
● To assess the benefits of launching V-Camera in Argentina
● To evaluate the challenges of launching V-Camera in Argentina
● To recommend strategies for bringing improvements in V-Camera
b) Produce an appropriate project management plan, which should include a
work breakdown structure and a Gantt chart to show timeframes and key
milestones
Project Definition
The section shall formulate a project plan including project definition, scope,
strategy, key milestones and timeframes. A brief literature review will provide an
overview of CCTV cameras and the basis of surveillance systems.
Problem Statement
The project will emphasise on identifying the significance of V-Camera and its
benefits and challenges on the users. Vodafone has launched this camera in the UK
and earned huge profits in 2018. It aims to launch the camera in Argentina to
determine the product’s success in overseas. The project will be supported by a
project plan that includes the success criteria, timeframe, budget and other key
elements.
Literature Review
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According to Norris and Moran (2016), video surveillance is the process of watching
a particular area for a significant event. A smart surveillance system is capable of
improving situational awareness. The use of automatic video technology assists the
surveillance system. CCTV or closed circuit television refers to a TV system whose
signals are distributed publicly but monitored for security and surveillance purpose. It
depends upon the strategic placements of a camera and aims to observe the input
on continuous monitoring. The system is capable of tracking the happenings at a
premise in the operator installs it. The footage from CCTV cameras is important
when it comes settling a dispute. As opined by Porikli et al. (2013), organisations can
keep records of staff coming into the office and performing their duties so that they
can ensure everything is running smoothly.
Surveillance systems have become important due to increase in theft and crime in
each area. Therefore, organisations are coming with improved CCTV Cameras to
provide a clear footage and record the events. Many people are protecting their
businesses and home with security cameras.
Project Strategy
The project on the successful launching of V-Camera in Argentina will use research
methods to identify the effectiveness of a new product. The project strategy will be
the mixed research method, which is a mixture of qualitative and quantitative
strategy. The chosen strategy shall allow for detailed exploration and analysis in the
chosen area. A comprehensive data can support the outcomes. This can give results
with border perspectives on a project area.
Performance, time objectives and Cost
Measuring project performance is crucial to every project in optimising performance.
Optimal performance can be accomplished through setting specific objectives and
fulfilling them through effective project strategies. The project manager shall trace
time, scope and cost in regular interval in order to ensure the optimal project
performance. The project needs to be finished within eight weeks, as the lunching
ceremony is going to start in 8 weeks. The cost table shows the total budget
estimated for project accomplishment.
Cost Element Cost/ Hour Time (Hour) Individual Cost
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(£)
Workforce 19 38 722
Technology 21 25 525
Material and
equipment
17 20 340
Data collection and
analysis
17 15 255
Report preparation 10 8 80
Others 8 6 48
Total cost: £ 1,970
Table 1: Cost estimation
(Source: Created by the learner)
Resources
The project uses human resources, material and financial resources. The project
team should have staff with good interpersonal skill, conflict handling skill, technical
expertise and others. The material or equipment required for activities includes
stationary, printer, laptops, online website, internet connection, software and others.
Sufficient funding is required to get access to software and purchase stationary and
other materials.
Deliverables
The output of the project will be a successful launching of V-Camera in Argentina. It
will come with a project plan with each aspect that supports and supervises the
project activities. Other deliverables include a project report and data on the
effectiveness of new product introduced by Vodafone.
Project Scope Statement
Included Scope
The project manager of Vodafone UK will plan and coordinate the launching of V-
Camera in Argentina. The scope includes the establishment of objectives,
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determining research methods, gathering views and perspectives of consumers and
others.
Excluded Scope
The project manager will not consider secondary research method to avail data of V-
Camera and its effectiveness in countries other than the UK. The deliverable is
limited to product launching in Argentina. Other nations will not be considered as a
part of the project plan and execution. The project shall focus on the implementation
of V-Camera only.
Success Criteria
The success factors for the project include agreeableness on the defined goals,
development and communication of a clear project plan, cultivation of effective
communication and adequate management support. Sufficient resources and funds
also demonstrate project success.
Project Assumptions
The project team assumes to complete all tasks within eight weeks. It aims to utilise
the available resource optimally to attain performance. Another assumption is to
manage the project successfully without any conflicts among team members.
Implementation Plan
An implementation plan is the practice of taking responsibility to complete each
activity in association with the target dates and identifying the task dependencies
(Burke, 2013). The tasks and respective target dates will be defined in this section.
Work Breakdown Structure
Activities Start
date
Duratio
n
End Date
Defining the project area 17-04-
2019
2 19-04-
2019
Aim and Objectives 19-04- 2 21-04-
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2019 2019
Formulating a project plan 21-04-
2019
12 03-05-
2019
Defining research methods 03-05-
2019
5 08-05-
2019
Conducting interview and survey 08-05-
2019
20 28-05-
2019
Data Analysis 28-05-
2019
7 04-06-
2019
Presenting the outcomes and recommendation 04-06-
2019
4 08-06-
2019
Project Report writing 08-06-
2019
3 11-06-
2019
Project submission 11-06-
2019
1 12-06-
2019
Table 1: Activities
(Source: Created by the learner)
Schedule (Gantt chart)
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Defining the project area
Aim and Objectives
Formulating a project plan
Defining research methods
Conducting interview and survey
Data Analysis
Presenting the outcomes and recommendation
Project Report writing
Project submission
17.4.19 7.5.19 27.5.19 16.6.19
Figure 1: Schedule
(Source: Created by the learner)
Project Processes
Project process includes several stages, and each stage has value in obtaining
project success. The major stages of the project process include planning, control,
communication, team management, execution and review (Kerzner and Kerzner,
2017).
Communication Plan
Project task Purpose of
communicatio
n
Who with Frequency Method of
communicatio
n
Initiation
meeting
To discuss on
setting
objectives and
developing a
project plan
Project
owner with a
project
manager
Once Face-to-face
meeting
Meeting with
team members
To allocate
tasks and
Project
manager
Weekly Face-to-face
meeting
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resources with team
members
Tracking the
progress
To discuss the
project progress
with
stakeholders
Team
members
with project
manager
Weekly Face-to-face
meeting
Questionnaire
distribution
To collect data Team
members
with
customers
Once Email
Budget
assessment
To review and
compare
spending on the
project activities
Project
manager
with
supervisor
Weekly Face-to-face
meeting
Report on
project issues
To highlight the
possible risks
Team
members
with project
manager
Weekly Face-to-face
meeting
Communicating
the results
To discuss the
results and
seek for
improvements
Project
manager
with
supervisor
As required Face-to-face
meeting and
Email
Assessment of
overall project
performance
To monitor the
overall project
performance
Project
manager
with project
owner
As required
Face-to-face
meeting
Table 3: Communication plan
(Source: Created by the learner)
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c) Conduct small-scale research to understand your market or how the
product is likely to be received
Quantitative data
The following data has been collected from the customer of Argentina. Around 25
people participated in the research and have been asked several questions
regarding the products and their opinions regarding the V-Camera.
Q1: Describe your views on the new product of Vodafone, the V-Camera
Options Percentage Number of
participants
Total number of
participants
Excellent 36% 9 25
Very good 44% 11 25
Poor 20% 5 25
Table 4: Customers views on V-Camera
Q2: Which telecommunication network are you currently using?
Gender Percentage Number of
participants
Total number of
participants
Nextel 28% 7 25
Claro 40% 10 25
Movistar 32% 8 25
Table 5: Customer telecommunication networks
Q3: Would you like to purchase a V-Camera for your personal use?
Options Percentage Number of
participants
Total number of
participants
Definitely 48% 12 25
Somewhat
interested
28% 7 25
No 24% 6 25
Table 6: Customer preference on purchasing the product
Q4: Where would you like to apply the V-Camera?
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