Marketing Essentials: Vodafone and Verizon Marketing Mix Analysis

This report provides a comprehensive analysis of marketing essentials, focusing on a comparative study of Vodafone and Verizon, two major players in the telecommunications industry. The report begins with an introduction to marketing concepts and then delves into the key roles and responsibilities of marketing within an organization, examining how marketing strategies are formulated and implemented. The report then compares the marketing mix elements (product, price, place, promotion, process, physical evidence, and people) of both Vodafone and Verizon, highlighting their similarities and differences. Furthermore, the report addresses the broader organizational context, discussing the roles of marketing in finance and management departments. Finally, the report concludes by outlining a marketing business plan designed to foster company growth. The analysis covers various aspects of marketing, including market research, product promotion, and adaptation to market fluctuations, providing valuable insights into the competitive strategies employed by these telecommunication giants.

MAKRTING
ESSENTIAL

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1. By examine through the key roles and responsibility of the marketing as to undertaken in
organisation............................................................................................................................1
P2.Elaborating to discuss the role and responsibility as in broader with the organisational
context....................................................................................................................................3
Task 2...............................................................................................................................................4
P3. Demonstrate of comparison between factor of marketing mix featured within two
companies...............................................................................................................................4
Task 3...............................................................................................................................................8
P4. Drafting a effective marketing business planning towards the growth of further aspect of
company perspective..............................................................................................................8
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The conceptual of the term marketing is driven about the dealing of product and services
within customers for more expansion and promotion of particular company, as they targeted the
customer as per the taste and preferences along with buying of purchase in terms of the product
quality and quantity where it measured the market demand by they deliver to the clients as well
as perception about any marketing strategy which implement by organisation to retain the
existing customer and attract the upcoming consumer to making their sales increases within their
promotion of the product brand to improvisation of their performance in the market environment
(Evrard and Boff, 2018). Through it involves the building the relationship between other
marketer who are dealing the products and tries to deliver the right form of the customer,
stakeholder for long term aspect to motive with having better business.
Introduction of the company:
On the demonstration of the this report of marketing essentials where to considered the
industry from telecommunication related with United Kingdom based organisation are Vodafone
company as it British telecommunication which having propounded to deliver the services of
calls and internet facilities where the consumer can easily connect and communicate with their
peers and having objective to enhanced the better networking of communication services along
with beneficial scheme of talk time facilities towards all over international and other countries.
Task 1.
P1. By examine through the key roles and responsibility of the marketing as to undertaken in
organisation
The procedure of the marketing roles and responsibility in overall aspects where there is
needful to implement the marketing strategies to maintain the company brand product, promotes
in different origin where customer can get influence and main objective to create the effective
awareness which supports to provide the information regarding organisation as well as company
perspective. The specific organisation marketing appointed to conduct the detailed marketing
research for identification related to the market trend and customer preferring in traits about to
any product types along with services (Kukreja, Soni and Kohli, 2015).
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Conducting and formulation of strategies: Through particular organisation they allows
to establishing the procedure of any product in eth market within to introduction in front of
customer as they making ensures about the consequences, profit and performances are major
important and for making it successful company hire experts who are generally deals with
marketing environment aspects such as employees of a particular company they structured a
effective strategies to create and awareness about the product in those segments where having a
better scope to perform. By having a strong marketing team of Vodafone plc company are
involves the marketing strategies which enhanced the implementation of the process which is
execute to making the business successful, the agenda of the formulating strategies is to
identifying the gaps and give a proper understand about the market pursue the product in
optimisation manner.
Having Effective Marketing Research: Before entering into any from of business it
makes allows to understand the tactics through managerial concept by enhancement of positive
marketing research where it helps to guide about the pros and cons about the business along with
yeh market scope for opportunities within the challenges to be faces further aspects in during
conducting business. That also allows to get an idea about the consumer taste and preferences
which monitored to know about targeted audience for any specific product where to deal in the
market. As Vodafone company they have conducted their marketing research as they scrutinize
the better option for optimise their products in which market as well who will be their targeted
audience to be approached for any other aspects through which it beneficial for them to get
access the market in right form of approach.
Product Promotion and better communication: To making the conducting of the
marketing research and strategical formulation about the product branding in eth customer
perspective where the promotion procedure is must to commenced for the effective
communication to mouth to mouth marketing or through advertising where the concept of
company vision get to understandable in the consumer presence of mind (Grosso and et. al.. ,
2019). Advertisement is get through different approach for creating and spreading the awareness
about the product similarly, Vodafone company has construct the strategical evaluation through
which clients get to intent for the proper get gained knowledge about the product specification.
Adaptation towards the product growth: Through the hierarchy of the marketing the
organisation are operate to monitored for adapt the new fluctuation regarding optimum
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marketing for delivering appropriate performances in the market. By undertaking the adaption of
the Vodafone Company as they have choose the different approaches of managerial adaptation to
promote their business concept and accomplish the objectives (Posoldová, 2019). As it arises
through elaborating the significance about the product growth within in presence of competitive
market.
P2.Elaborating to discuss the role and responsibility as in broader with the organisational
context.
The essential key consideration of the marketing work role and responsibility in the
company background to involves in financial and administrative working aspect it highlighting
the target points which enhanced and optimised within the working objective achieved. In any
company the systematic of working department are related with each other as they compare
within the marketing job are fully regulates the finance and managerial work as if marketing
team will not ensure or not able to optimise the work targets there would be no left scope for
finance and administrative department aspects. As the role of marketing will propounded in
framework within Vodafone company perspective where it represent their finance and
administrative job role to the context of the Marketing presence. The role of marketing in finance department: As it optimised the monetary
responsibility where marketing key job to ensures the clients generates and increasing the
sales in behalf of profits and growth of the organisation in competitive market. In
respective of Vodafone company their marketing team effectively works towards
obtaining the productivity and profits where finance job role is to acquired those profits
into safe investments and procuring it for utilisation of funds in proper way along with
the expenses which creates the inflation of company by spending more money to
sustainability in the market weather to keen for opportunity marketing helps to allows to
meet with the investment through within the finance team as they will makes ensures to
optimum investments invests and recover in the financial year (Garzon, 2019). The role of marketing in management department: The important job role and
responsibility of management department as undertaken by Human resource which
procure the manpower generates towards the company and making them understand
about the work and monitored the all work aspects and performances by enhancing the
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compliances implementation in the organisation (Oluayo and Marsap, 2018). The
entrance of marketing is human resource work as they generates more profitable aspect in
the market where they supports to creating awareness the hiring process and through the
posting the advertisement related with the organisation information to interaction with
people as well as Human resource monitored to allocate the procurement of resources
utilisation in the organisation premises.
From above evaluation about the relate work affiliation in the marketing role in finance
and management working aspects through the Vodafone Company to having both important
department which are regulated and depended on each other work aspects to accomplish their
targets by which it happens to enhancing the organisation sales as well as the advertisement the
selection of hiring responsibility of marketing and terms in operational work to procuring the
funds and reinvestigation regarding for the further investments which is increase the financial
loyalty (THAN and NISHIZAWA, 2019).
Task 2.
P3. Demonstrate of comparison between factor of marketing mix featured within two companies
The formation of the method of Marketing Mix is to provides the specifications through
compiling the seven Ps factor which are considered to mentioned the important to approach the
optimum marketing product (Soltanisehat and Alla, 2018). As it involves price, place promotion,
process, physical evidence, product and people through all these factorization it comprised about
to making understand of specific organisation product which includes strategies for execute the
vision and mission of company’s product to matching and represent the customers. As there is
the rivalry of the Vodafone company plc is the Verizon Communication Private Ltd (Shinyaeva
and et. al., 2019). Which is an American telecommunication and better connectivity venture as it
having corporate factor to regulates the American broadband telecommunication through
industrial average through it cover overall the New Jersey country region to provides the better
connectivity as well as networking services.
Therefore, following there is the detailed description about the two telecommunication company
which are highly competitors in the market within the framework of the Marketing Mix are:
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Marketing Mix Vodafone Company Verizon Communication
Product The Vodafone company it
provides to offers the better
wide range of network
facilities in terms of the voice,
messaging and data assists for
making procurement in safe
guard to influence by making
customer with their
communication requirements
(Bennett, 2018). It also
facilitates some sort of
benefits towards customer
retention through long term
perspective for regarding
internet services, free calls ,
not paid in roaming calls etc.
As this company having the
responsibility to deliver the
better communication
facilities in terms of
excellence form of network
connectivity where they
speciality is as they offer the
wireless phones and internet
services in United Sates of
America and along with every
international actively
participation related with
telecommunication
performance activities they
have deliver up to the mark
approach of products. Verizon
company is type of Business
to consumer where it having a
large form of presence within
towards eh customer and
anything else.
Price They likely to be
accommodate the accessible
prices where easily affordable
by the people through their
nearby connectivity within its
provide the range of economic
to higher in respective of
voice calling to calls, internet
services provides along with
As context within price of
Verizon company they are
delivering the pricing
strategies mashup for the
wireless equipment products
to offer within the competitive
premium expensive products
that having the presence in the
Verizon communication,
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messaging data to any country
many customer are highly
satisfied with the rapidly
services and price region
through Vodafone team.
pricing strategies are to be
only for American citizen ship
where they are likely to be
approach the connectivity
services as it affordable also
for them.
Place Vodafone company are likely
to active across the globe
where the many countries like
United Kingdom, India,
America, Russia etc. As to
making their strength stronger
they collaborate with one
innovation called Essar as it
estimation regarding $5.46
billion at the year of 2011. As
company has focused their
vision to improvisation their
3G services and after the
perfect standby the planning is
to making 4G to activate in
across over the world.
They have only determines the
United States of America
region where they are only
provides to their citizen ship
for making available the 98%
of wireless product available
in near by places in which
they regulated to upgraded
new innovation for introduced
in the digital market, as they
got succeed to allows the
allocation of the near by 7.1
billion homes in America for
providing the Wireless
facilities of internet services
(Souza, Santos and Fernandes,
2018).
Promotion The promotional strategy of
the Vodafone Company is to
reach as much as customer for
making them their subscriber
with assurance by providing
them a surety about the
exceptional level of services in
connectivity as they does
Verizon Communication
venture have their own
promotional team whose
working to promotes their
product in America region
where they acquired not any
celebrity as they advertise
about their product in every
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promote their product through
digital advertisement,
newspaper and vocal
publications to invites the
huge big celebrity like David
Beckham as whose have
highest popularity and making
to the customer more
convincible.
sector of customers by
offering different sources of
schemes.
People People are connected in terms
of workforce or manpower are
98,996 join to making the
accomplish the vision, mission
and objectives of Vodafone
company within the effective
period of time (Mohamed,
2019).
The number of employees or
people are linked with Verizon
Communication as 1,35,400
approximately at within it
records of latest news.
Process By having a systematic
process of Vodafone company
is to procure the better
product in the compliance
oriented formation where they
get stimulus to approach the
services as through near by
stores availability.
To allows the optimum criteria
about of the Verizon company
where it accumulate only in
America region to making it
achievable through the
workforce who are determined
to work for accomplish one
goal toward satisfied their
customer.
Physical evidence The physical evidence is very
optimising as their presence is
effective enough to making
influence the customer trust as
it succeed to be reliable brand
Verizon communication
having their physical evidence
to accumulate their provision
in performance occurs in
America where it is not having
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now a days where Vodafone
logo and its performance in
the market is very appreciable
through across all over the
international market.
any other country where they
are providing their services
along with effective approach
by customer of American
citizen as also driven the
reviews regarding the
company in favourable.
Through overall discussion related towards of the two highly competitors of enhanced in
telecommunication are Vodafone Company and Verizon Communication where Verizon having
the presence and active in United States of America and procure all the driven services towards
their American citizens as they are not offering their services to other countries but it gives hard
competition to the Vodafone as they have established in New Jersey where already many people
are connected through the services regarding with Verizon company network its very hard to join
in America region, but Vodafone having the positive aspect as they have accumulated half of the
country to making the people influence as with their services through better optional benefits
connectivity services towards the people as well as they have better marketing mix strategies
rather than Verizon Company (Samuel, 2017).
Task 3.
P4. Drafting a effective marketing business planning towards the growth of further aspect of
company perspective.
By analysation of the marketing featured and nature are very vulnerable to making
understand and approaching different type of strategies where it procure the highest amount of
brand activities like promotional, sale sand distribution along with providing exceptional quality
of schemes (Shukla and Marskole, 2018). As with considerate for the effective business
strategies about the Vodafone Company as they approached the tools ad techniques to optimum
provides the formation and making the guidance of to established and implement the task for
accomplish the objectives as well as it will represent the situational based evaluation about any
reference business which are not able to obtained opportunity within the presence of competitors
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in competitive market in terms of the customer, profit share, market share along with predicting
their succession planning which is expected to achievable for Vodafone company for sustainable
in the market.
Description about Company profile:
A Vodafone Company is the British established company in undercome as
telecommunication which able to generates the reliable services in perspective of connectivity as
voice calls , internet services, messaging etc. As it founded in 16 September 1991, to introduced
as a Public limited company where it having 98,996 employees are working along with the
revenue generated 46.666 billion pounds in the United Kingdom on different it operated
headquarter through London.
Following there is elaboration of Mission, Vision and Objectives about Vodafone company.
Mission: To making enrich their customer’s lives through the unique power of influence
in terms of mobile communication.
Vision: To become the effective communication leader in an increasingly to the
connected world.
Objectives: As they have to create the benchmark in telecommunication sector though
deliver exceptional form of connectivity services to ensuring public concern which allows the
competencies health effects of specify the mobile devices and base stations in the local
communities along with to approaching the offers to the easier accessible by local and higher
capabilities of buying power as they can experienced and satisfied towards the company
perspectives (Roder, 2019).
Strategy Formulation
The description about the strategy formulation is consisting of the organisation implies to
improvised their business strategies to approaching more coinvent opportunity and monitored the
challenges which are linked towards the business oriented by electing the suitable procedure to
implies the tactics through STP method which is also part of management process to analysis the
market position, customer and capacity of buying in respective of people for the consideration
within the company that flows to get accomplish the positive and negative flaws along with heps
to predict about making of effective business planning in regards of Vodafone Company.
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 Market Segmentation: As It defines the compilation about the business deals to
presumes through urban and rural along with domestic region of the countries that allows
to elect the sector of business trading to accomplish the objectives fulfilled. Within it
allows to understand the customer buying capacity regarding of the product perception
as they will approached or not it depends the nature of the buyer of the product.
Consumer are more reliable with in smartphones as they get improvised their living of
standard and the benefits of internet services enhance the work flexibility. Positioning: Through interpretation of the telecommunication where it allows the
observed and ranking the organisation position in the market perspective, where the
Vodafone company are more efficient and effective enough to maintained their position
as per the competitive market which is stored in data of customer are confidential service
provider within excellence formation of internet and voice talk time facilities at globally
(Malhotra, 2019). Targeting: As the Vodafone company have targeted their customer in urban and rural
areas where the people like middle and high class nature of buying capacity of the
services regarding networking and better connectivity offered through better simplicity
and approached in the range of economic to high level of pricing are mentioned as per
the class segment.
Situational Analysis of Vodafone company:
On the market scenario of the market environment which generates the challenges and
opportunities to evaluating the effective business strategic where it propounded through mangers
and marketing experts where they get to optimised their strategic plans for the detailed
evaluation of the current situation and business circumstances of to having high risk involved
where it helps to scrutinize to overcame from that the chances is obtained for not get rid over it.
On that note there is Swot Analysation which emphasis about the strength, weakness,
opportunity and threats about company internal environment perspective to mapping the positive
and negative aspects which is allows to prevailing as in the business environment that explain
below:
STRENGTH WEAKNESSES
 The company Vodafone is one of the  As being the international brand in
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largest company the
telecommunications.
 They having high skilled and potential
workforce who serves daily targets
accomplish for betterment the
company fame in the market as
1,00,0000 employees are all over the
globe presentable to join an
contributing their efforts to achieving
the desirable goal of the company.
 As it offered the landline, voice call
talk time, internet in various schemes
of massive speed that is uncountable to
day and night opened service by
retained many customer as 2,50,00,000
subscribers are presently to optimised
the service of Vodafone company.
 It having High efficient of websites
and ensures the easily online payments
, recharge to serve the actively
participates.
telecommunication it has to faced
many challenges and restricts to not
perform in other countries.
 They have constantly faces the clashes
to fight for their market share as well
as profits share reason is any
telecommunication are effectively
active in different countries.
OPPORTUNITIES THREATS
 .By having best cellular services
providers marketer that are globally
secured in telecommunication sector.
 They provide economic range of
technologies where many middle class
consumer get attract and approached
towards brand grow.
 By entrance of new offering service
providers which allows the low pricing
as compared to other
telecommunication industry.
 To interchange the mobile cell number
through portable where other
competitor company reduce the
subscriber base unless if the company
fails to produce the right amount of
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services.
Monitoring and controlling:
By having essential to analysation of the errors and flaws regarding the pursuing the high
control of influence and maintained and quality of standard which emphasis the better
services or opportunities optimised through performance in the market by getting positive
reviews regarding growth of the company. Vodafone company as they appointed their
marketing effective team to which they approached for interpretation the scope of business
opportunity and rules and regulation changes according the government compliances to
which it will allows for enhancement of sales promotion and benefits in the competitive
market to gaining the satisfaction from the perspective of customers.
CONCLUSION
On preparation for above marketing essential report which comprising the
telecommunication industry has to undertake the conclude within it creates the awareness and
making the stimulus about the marketing roles and responsibility in the framework regarding of
the organisational perspective within the involvement in the operational and administration of the
through supports and customised the flexibility of work along with different marketing strategies
optimisation in terms of relating the objective highlights, apart from it the specification get
scrutinize through two companies undertaken within similar industry aspect by analysation of
marketing mix through Seven Ps for evaluation the highest formation and effectiveness
performances in the market. At last the method is elaborates the marketing Segmentation,
Targeting and positioning related towards the guidelines of the construction of the business
strategic planning to helps for accommodate the further aspects and get stimulus for accomplish
the targets and goals of organisation for increases its efficiency and productivity in the
competitive market.
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