Research Project: Website's Role in Workforce Development at Vodafone

This research project investigates the significance of a website in building a capable workforce, using Vodafone as a case study. The introduction outlines the importance of digital tools like websites in organizational success, particularly in recruitment and employee development. The project defines research aims, objectives, and questions, focusing on how Vodafone utilizes its website for operations, workforce development, and achieving a competitive edge. A literature review explores the benefits of websites, including low-cost advertising and enhanced visibility, and their impact on hiring skilled employees. The research methodology employs a qualitative approach with a descriptive research design and inductive approach to analyze the relationship between digital technologies and business growth. The project explores Vodafone's recruitment strategies, the impact of digital technologies, and the importance of a capable workforce in achieving organizational goals.

RESEARCH
PROJECT

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
P1) Research proposal which clearly define question and hypothesis with literature review.1
P2) Research methods and approaches to primary and secondary research..........................5
TASK 2............................................................................................................................................7
P3 Conduct primary and secondary research by using appropriate methods and techniques 7
P4 Apply appropriate analytical tools, analyse research finding and data...........................10
TASK 3..........................................................................................................................................19
P5 Communicate research outcomes in an appropriate manner for the intended audience. 19
TASK 4..........................................................................................................................................20
P6 Reflection on the effectiveness of research methods and techniques. ...........................20
P7) Determine alternative research methodologies for the project. ....................................20
REFERENCES ............................................................................................................................21
APPENDIX ...................................................................................................................................22

TITLE:
“To ascertain the importance of website on building capable workforce for an
organisation”. A case study on Vodafone.
INTRODUCTION
In the world full of digitalisation organisations are focused on attaining high growth and
success through implementing appropriate source and technologies. Website is an effective tool
which plays vast role in implementing all appropriate operations of firm in right manner. This is
applicable in conducting online operations in effective manner. Vodafone is the selected firm for
this particular report, it is a British multinational telecommunication conglomerate, with
headquartered is in London. It is the largest telecommunication service provider company all
over the globe and the major purpose of Vodafone is to capture wide area of market through
establishing their effective operations within the market (Prajogo and Olhager, 2012). The
present report is based on the importance of website on developing appropriate workforce within
the firm. In this an specified aim and objectives are created which are significantly covers all the
major element of the study through applying appropriate methodologies, an appropriate literature
review is also conducted as to providing a proper theoretical base. Along with this a proper
judgement will be provided through utilising the method of data analysis.
P1) Research proposal which clearly define question and hypothesis with literature review.
In this modern era people are very much based on digital equipments as these are
effective in making humans life more easy and comfortable. Website Is helpful in providing a
brief idea about the functions ad partitions of firm in detailed manner. Human resource is consist
to be the essential element which plays effective role in conducting all business operations in
appropriate manner through assigning right people at right place. Website is significant in
providing all relevant information to the public and also create value in hiring skilled and
talented workforce within the firm. Website is a most applied technology which has various
benefits for firm in regards to maintaining their operations, providing information to the people
and offering online services, saving time and cost etc. website is promptly plays vast role in
hiring fresh and talented people within the work place through giving appropriate details about
the operations and job profile (Brewster and Hegewisch, 2017). In an organisation the major
responsibility of line manager is to recruit most applicable workforce within the working area as
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to enhancing the operations of firm by using the skills and knowledge of individual. Workforce
needs to be appropriate as to handling the work load and manage all the operations with
implementing appropriate coordination within the employees.
Background of the project
Website is refers as a set of related web pages which are located under an individual
domain name. In today's business environment competition is so high at market place and
organisations are widely concern on enhancing their operations and productivity through
applying appropriate tools and technologies within work place. Organisations are consistently
based on using the website as this is effective in providing 24 hours facilities to their potential
buyers. Vodafone deals as a public limited company which is widely concern on enhancing their
operations through grabbing the attention of customers at market area. Capable work force is
effective for implementing the business operations in systematic manner in regards to attaining
potential growth and position (Pollock, Wick and Jefferson, 2015). The company mainly
operates its operations and services in different regions such as Asia, Africa, Europe and
Oceania. It consist as the second largest mobile operator group around the globe. The firm owns
and operates network within 26 countries in over 40 countries. The company and its management
department is concern on recruiting well educated and skilled people within the work place in
respect to providing effective services to their buyers. Capable workforce is effective in
resolving the issue of firm through providing appropriate suggestions in decision making
process.
Research Aim:
It is comprise to be the most basic component of on which the entire research is based, as
it considered as an announcement in which the issue of research is said in viable way. The major
aim of this particular project is “To ascertain the importance of website on building capable
workforce for an organisation”. A case study on Vodafone.
Research Objectives
Objectives are consider as an important aspect which need to consolidated into an
appropriate manner as to reaching at better results and outcome (Weigelt and Sarkar, 2012). the
essential objectives are described as below:
 To analyse website as a digital tool and its importance for the operations of Vodafone.
 To determine the influence of website in building capable workforce for Vodafone.
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 To evaluate the relationship between digital technologies and the growth of business
organisation.
 To recommend ways by which Vodafone can attain higher competitive edge at market
place.
Research Questions
 How to analyse website as a digital tool and its importance for the operations of
Vodafone?
 What are the influence of website in building capable workforce for Vodafone.
 What is the relationship between digital technologies and the growth of business
organisation?
 What are the ways by which Vodafone can attain higher competitive edge at market
place.
The above mentioned research questions are effective in drawing a reliable theoretical
frame work for the research work as to overcome with the research issue. Theoretical description
is effective in rendering all relevant information in regards to the appropriate area of study. The
section of literature review is essential in conducting an in-depth research through analysing the
opinion of various authors and writes.
Website as a digital tool and its importance for the operations of Vodafone
As per the views expressed by Jack Darwell, 2016, the tool of website provides a
necessary web presence to an organisation and allows them to get in touch with numerous web
surfer all over the globe, as to widening the range of their significant buyers. As living in the
digital world, a website is now a necessity for a large as well as small enterprises. In this
competitive era it is essential for an organisation to have websites as to attaining various
opportunities for business growth and success. A website is used to attain many marketing
strategies as to providing help to business growth. Website provides an online presence to the
firm as to implementing their all business operations through online pages. A website is also
essential because it helps the firm in establishing high credibility and as a large business
enterprises Vodafone is concerned on implementing its business operations through website and
gain satisfaction of customers. There is huge importance of applying website within the firm in
which some are described as below:
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Low cost Advertising: The website has a vast reach than any other form of advertising, while it
takes an appropriate amount of time to build up enough traffic to the website as to make a huge
influence on the marketing campaign of an organisation (Shultz and Adams, 2012). Advertising
is effective in promoting the organisational products and services at wide area.
Visibility: Developing visibility is consist to be the essential factor which create a website more
essential. Website is also appropriate in enhancing the visibility of firm through providing a wide
network to the firm as to fulfilling the desires of people. As a large business enterprises
Vodafone is mainly providing its services through online pages as to offering long term benefits
to their buyers.
The influence of website in building capable workforce for Vodafone.
Vodafone develop websites and provide all information related to company. This become
easy for candidates who wants to know about the company's recent information and past
experiences. They also develop career portals on their official websites so that any interested
applicant can reach the company directly. They can also upload their resume or CV in those
portals. With this, they directly connects with the company. Managers associated with
recruitment procedures can view up their profiles and can take telephonic and face to face
interview. They can hire suitable people through these websites. This is an cost effective external
recruitment process and only desired candidates will apply on these portals. This help in building
effective and capable workforce for their company (Moser, 2012). With highly efficient staff,
Vodafone can compete in global market and can give tough competition to other competitors
operating in same field. It pose positive influence on the company's reputation.
The relationship between digital technologies and the growth of business organisation.
In order to achieve growth in today era, it is necessary to implement recent technologies.
As Vodafone is one of the leading company, they are implementing digital technologies which
help them to remain updated and build efficient workforce (Ford, 2014). This will help them to
remain ahead of the competitors and can achieve desired success and growth in global market.
Implementation of digital technology within company and growth of the organisation, both are
directly connected to each other. If company implement highly efficient digital technologies in
their business operation, they can easily achieve growth in the market. Digital technologies
basically involves mobile, social media, cloud computing, predictive analytics, etc. It also
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increases the efficiency of employees while working and they are able to meet all their set
objectives of the company. This organisation have been taking assistance of digital tools to
make sure that business is able to achieved improved position in the market. The primary impact
can be availed on customer relation which are being possessed by an organisation and market
research.
With capable workforce and implementation of recent digital technologies within
organisation, they can easily achieve all objectives and goals set by the company. Vodafone
attract and hire candidates by using two sources, mainly internal and external. They mainly used
external recruitment as there are large number of desired candidates are available in the market.
By hiring eligible candidates, they can build efficient staff. With this, they can perform business
activities with utmost perfections. This lead to achievement of vision and mission of company. It
is an undeniable fact that employees can be considered as one of the primary approach through
which an organisation can achieve competitive edge (Kolb, 2014). The company have been
emphasized on providing suitable care and environment to people who assure that performance
of this organisation exceeds competition.
Research Methodologies
A research is a crucial aspect which is based on a systematic analysis as in a research
analysis is being done through using appropriate tools and methodologies. A research is
qualitative or quantitative In nature as the selection is based on the accumulated data which are
gathered by the researcher for carry out the research in right direction. The present research is
based on qualitative nature as in this theoretical frame work is provided by the researcher to
analysing all the aspects of the research issue. In this descriptive research design has to be used
by the researcher as it is the most suitable tool for analysing the aspects of qualitative research
through providing detailed investigation in regards to the issue of research. In this inductive
approach is also being used by the researcher as it is effective for qualitative research because it
provides relevant data through determining the aspects of the investigation in efficient manner.
P2) Research methods and approaches to primary and secondary research.
Research Methodology is the Collection of strategies which are utilized to set up the
report of different strides of research which helps to set the distinctive sorts of parameter diverse
research devices which are utilized to make the examination more exact and genuine (McGrath,
2012). In this means, there are diverse kinds of methodologies and approaches which are utilized
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to execute distinctive advances explore with a specific end goal to achieve objectives and targets
of research in legitimate way. This prompts keep up viability in performing diverse kinds of
research process in compelling way. In this venture there are two unique kinds of research
systems which are utilized to perform diverse circumstance and state of research.
Qualitative Research: This is one of the most important method among all the method which are
utilized by the specialist keeping in mind the end goal to m decide the different information and
data of research in powerful way (Salas and et. al., 2012). This approach is utilized by the
specialist to understand the quantitative piece of the examination procedure this prompts achieve
diverse sorts of steps include in the exploration which are identified with the numerical piece of
research in successful way. The idea of this examination is more subjective and diverse kinds of
meetings which are taken by the examiner. The results of research of this segment comes in
finding the examination are as exploratory and based on numerical ground.
Quantitative Research: This strategy is utilized to discover the outcome in exploratory frame.
This examination depends on the accumulation of information and data which are concerned on
to convey it as a hypothesis. Agent set up the report of research as writing, they are as different
research which are being produced by the association keeping in mind the end goal to locate the
diverse sorts of research in appropriate way.
Primary Method: Collection of Primary include new and new accumulation of information
process which are gathered by various assets like, these sources performs distinctive sorts of
procedure of research in appropriate way. This guide to determine more outcome in viable way.
This encourages to portray distinctive sorts of information and data in powerful way. This
prompts boost the adequacy in performing research.
Secondary Method: This strategies are critical techniques which are include in the exploration
this prompts achieve diverse kinds of research which are utilized to discover the result by the
distinctive perspectives of creators and numerous other asset this prompts keep up adequacy in
performing distinctive sorts of research in appropriate way (Costen and Salazar, 2011). This
prompts various gainful and Profitable result of the directed examination in more powerful way.
Sampling: For the purpose of conducting research in an effective way, the researcher has the
main role in choosing the sample size for the purpose of research. This guide to decide the result
of the examination in legitimate way. This prompts keep up adequacy in performing ventures in
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compelling way. In this examination there are 30 respondent which are being taken in Simple
random form and numerous other.
TASK 2
P3 Conduct primary and secondary research by using appropriate methods and techniques
Research is a vast concept which plays effective role in providing a brief discussion about
a specified area of study and helps in determining the issue of previous research work.
Information and data are the key aspect of a research work which create value in providing a
significant direction to the researcher to implement all relevant activities in effective way. In a
research work data and information are gathered by the two major sources such as primary and
secondary source of data collection. While conducting a research work it is essential for an
investigator to have an appropriate knowledge and skills about the area of research work which
are effective in reaching at final outcome. It is necessary for Vodafone to have a significant
understanding in regards to the tools and applications which are appropriate in conducting a
research work in effective manner in which some are associated as below:
Cost: It consist to be the key aspect of each small as well as large business enterprises. It is
necessary for a researcher to maintain an appropriate flow of funds and capital in regards to
conducting all research activities in effective manner (Rummler and Brache, 2012). The potential
cost of this particular project is not high as in this observation is done among the 30 people who
are using website services and it is also appropriate to collect data by their personal experience.
Ethical Issue: At the time of conducting a research work investigator faces various kind of
issues and conflicts which has a direct influence on the completion of the research work. Cost
and time is considered as the major issue which needs to maintained by researcher at the time of
conducting a research work. It is also essential for researcher to keep the personal data
confidential in nature as to ensuring their respondents about the security of their personal
information. Research also needs to maintain the flow of funds and capital in respect to conduct
all research activities in effective way.
Questionnaire
Q1) Does the implementation of website tools are beneficial for organisational
growth of Vodafone?
Frequency
Yes 26
7

No 4
Q2) What are the major benefits of using website technologies for an
organisation?
Frequency
Low cost advertising 10
Visibility 8
Accessibility 7
Enhancing sales 5
Q3) Does the implementation of website is effective for building workforce of
Vodafone?
Frequency
Agree 25
Disagree 5
Q4) Who are the frequent users of company's website within the business
environment?
Frequency
Suppliers 10
Customers 10
Investors 10
Q5) What are the major importance of website for customers? Frequency
Proper information sharing 8
Easy Connectivity 7
24 Hours Services 7
Easy Understanding 8
Q6) Why it is important for an organisation to develop website? Frequency
Reaching at maximum customers 10
Competitive edge 7
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Expand business operations 7
Cost effective 6
Q7) It is cost effective for Vodafone to maintain or run a website? Frequency
Yes 10
No 20
Q8) What are the major factors that affect the development of website? Frequency
Target market 10
Technology 8
Content 5
Channel 7
Q9) What is the major challenge face by firm during carry out website
development?
Frequency
Innovation 10
Cost 6
Time 8
Resources 6
Q10) Any recommendation to Vodafone related with social media.
9

P4 Apply appropriate analytical tools, analyse research finding and data
Theme 1: The implementation of website tools are beneficial for organisational growth of
Vodafone.
Interpretation:
As per the above given report it has been concluded that The implementation of website
tools are beneficial for organisational growth of Vodafone. 26 out of 30 people are agree with
this statement and remaining people are not agree with the same.
10
Yes No
0
5
10
15
20
25
30 26
4
Column B