Digital Innovation Report: Voice Recognition Strategy in Tourism

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Added on 2024/07/12

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This report examines the application of digital innovation, specifically voice recognition technology, within the tourism industry, focusing on Intro Travel, an Australian-based tourism management company. It analyzes existing technology, identifies issues with data dissemination and geographic information systems, and proposes voice recognition as a solution. The report outlines the scope and benefits of voice recognition, including enhanced customer experience, improved data storage, and streamlined geographic information processing. A business model canvas is presented to illustrate the strategic implementation of voice recognition, covering key partners, activities, resources, value propositions, and revenue generation. The report also addresses technology trends, business model alignment, customer segmentation, and the customer journey. Furthermore, it discusses longer-term strategies for iterating the product/services/process, developing a viable business model, and identifying issues and integrations of voice recognition within the organization, concluding with recommendations for improvement and a summary of the findings.

Digital Innovation
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Executive Summary
The digital concept is utilizing by various business firms so that they can become different from
others. With every course, more and more innovations lead to take place in a digital sense so that
upgrade results would be proclaimed. Digital innovation support business to grow in a positive
manner but with proper strategy formulation. There are various issues and potential problems
arise which need appropriate strategic planning so that each and every stance resolve properly.
Thus, to define products and services in determine manner, business venture need to launch their
short term and long term projects to gain viability. Moreover, the roadmap is an essential stance
through which describes gain could be carried down in a determined manner.Thus, appropriate
and suitable recommendations are essential for improving things and deviations arise in aproject.
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Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Assignment 1 – Business case......................................................................................................... 5
Main Body....................................................................................................................................... 5
Identify and synthesize existing technology analysis and trends (issues) in the selected
organization.................................................................................................................................5
Describe the scope of “Voice Recognition” in the selected organization...................................7
Provide the problem statement and benefits “Voice Recognition” can solve issues identified
earlier........................................................................................................................................... 8
Business model canvas in the context of “Voice Recognition” in the selected organization......9
Technology analysis and trends in the context of “Voice Recognition” in the in the industry. 11
Alignment of the business model and value proposition...........................................................12
Identify the different customer segments to which the product/process will be valuable.........12
Outline a representative customer journey................................................................................ 13
Recommendations and conclusion................................................................................................14
Assignment 2 – Strategy Plan........................................................................................................15
Strategy.......................................................................................................................................... 15
Discuss the longer-term strategy to iterate the product/services/process with additional features
and to develop a viable business model.....................................................................................17
Product/services roadmap and minimal viable product/services/process for “Voice
Recognition”.............................................................................................................................. 18
Identify the issues and integrations of “Voice Recognition” in the selected organization........19
Recommendation & Conclusion....................................................................................................20
Conclusion..................................................................................................................................... 21
References......................................................................................................................................22
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Introduction
Digital innovation is a process or aspect of the implementation of new technology into the
previous business system to resolve major issues and deviations, enhancement of production and
outcome so that operational cost tends to decline as well as an increase in net profit done. In the
tourist industry, digital innovation plays an important role to attract a wide range of individuals.
Intro Travel is a major tourism business venture operating and uses technology to modify
projects and save money of clients. It is anAustralian-basedorganization and has operations in
various countries. CTO of business identifies“Voice Recognition” as one of an appropriate
technique to gain viability. In this project, creative and appropriate use of digital technology will
be describedwith implications for a business model. It will also define issues arise while
implementing such process into business innovation.
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Assignment 1 – Business case
Introduction
Intro Travel will be going to use Voice Recognitionemerging technology into business for
making projects viable. Thus, with such attribute, it will describe existing technology analysis
and certain issues associated with it. It will be going to reflect the scope of voice recognition
towards business with benefits of it in resolving potential problems. It will be going to include
business model canvas in context of Voice Recognition with suitable recommendations.
Main Body
Identify and synthesize existing technology analysis and trends (issues) in the selected
organization
Introtravel is one of a famous tourism management association operating in Australia and has
signified operations around the world. Business always uses new and modify technologies so that
they can maintain and facilitate a better relationship with customers. Information and
communication technology predict as USP for business in facilitating higher growth and return.
Recently business usesData dissemination and Geographic information system so that packages
design for specific geographic individuals in a defined manner (Cauteand Woolf, 2016).
Moreover, with data dissemination, Introanalyze aspects from one place with proper
implementation of cloud computing. These are certain recent and current technologies use by
Intro Travel for managing packages for clients.
But, there are certain issues determine while using such technologies which are stated as follow:
 Data dissemination creates confusion at the time of analysis and creates problem while
loading information.
 Lack of correspondence defines national and international information.
 Inappropriate formulation of data and information
 Not support in identifying total cost associated with projects.
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These are certain issues and problems which can arise in front of Intro Travel while using data
dissemination and geographic information system into a business (Carlini, et. al., 2016). This
will result inthem to identify weakness under which chances of delivering quality services to
clients become impossible.
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Describe the scope of “Voice Recognition” in the selected organization
Voice recognition specified as one of a famous biometric technology based consent which
supports in identifying the particular individual voice (Melcher, et. al, 2017). Currently, many
technology-based services provide such kind of facilities in mobile phones, laptop etc. so that a
better experience for clients would be provided. It works with the support of analog to digital
conversion aspect through which audio analog further converted into digital one. This process
utilizes by various firms so that they can feed more data in their neural networks which further
facilitate power to voice recognition system.
Voice recognition supports a person to perform the varioustaskby using such a systemto define
and determine manner (Schuster, et. al, 2017). Intro Travel can use Voice Recognition system in
their business so that things get search properly. The scope of this technique in business is very
high as managers can present things to management without writing it and searching it by hands.
Like when designing packages for clients, a business can provide them a facility to open a
security feature code which only gets open with particular person voice. This results in them in
reducing chances of thefts and mismanagement of tickets. The scope of voice recognition is wide
in tenure because individuals become able to search things around them easily and not going to
use short phrases for search. They can easily ask anything without typing so that their time
would be secure in nature.
Thus, for Intro Travel, the scope of such kind of system is wide in nature so that their customers
easily search for things on their website and through the application without typing it. This
results in them in defining better outcome in terms of customer satisfaction.
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Provide the problem statement and benefits “Voice Recognition” can solve issues identified
earlier
The major problem which arises in front of Intro Travel is associated with data dissemination
and geographic information system. Thus, such kind of issues wants to minimize by business
managers properly so that they can facilitate effective working (Cauteand Woolf, 2016). Thus, in
the streamline of emerging technologies, Chief Technology Officer determines that Voice
Recognition is the best source to deal with various problems and define the effective outcome.
Hence, following are certain benefits of such system towards Intro Travel so that they can
resolve all major issues and problems in a systematic manner:
 One of a major benefit drawn by Voice Recognition system is associated with the user
that it provides a great experience. This assist business to enhance their customer
relationship in define manner of course.
 It also promotes a natural human communication process so that a proper feeling arise.
This aid in enhancing their overall experience which further support in more utilization of
such stances.
 Aid in properly storing data without wasting time searching.
 Support geographic information system where things determine from various objectives
properly with searching and with core name only.
Thus, all such things will be going to get by Intro Travel while using a voice recognition system.
Hence, chances of enhancing effective customer relationship and mismanagement reduction
anticipated properly (Arrianyand Musbah, 2016). All these benefits support in resolving major
issues and conflicts arise while working on existing technology.
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Business model canvas in the context of “Voice Recognition” in the selected organization
Business model canvas identifies as strategic management process while launching a new
strategy or aspect into business (Joyceand Paquin, 2016). There are various aspects are included
in the business canvas model which need to understand by Intro Travel while implementing a
Voice Recognition system into business and its working:
Mission model canvas for Intro travel
Key partners
Search engines
Hotels
Restaurants
Theme Parks
Airlines
Technology partner
Key activities
The increase of
value proposition
Facilitate customer
journey
Create demand
Key resources
Voice recognition
technology
Application
Data interpretation
Experiences and
skilled individuals
Value proposition
Travel at reasonable rates
Control risk factor
Appropriate system
utilisation
Revenue generation and
enhancement
Maximum reach
Create reputation
Beneficiaries
Satisfactory vacation
Proper review
Fairness in working
Easy to interact
Buy in and support
Applications
Website, mail
Commercials
Advertisement
Mission Budget
Operational cost
Mission Achievement
Advertising: $40 million
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Sales and marketing: $80 million
Value recognition (technology): $1 million
Voice recognition: $50 million
Other aspects: $30 million
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Technology analysis and trends in the context of “Voice Recognition” in the in the industry
Voice recognition tool is helpful in gaining an advantagethrough business ventures (Halicka,
2016). It is a new feature which aids business units to support clients by less using hands and
focus more on voice transformational message.
Intro Travel can use this technique for security purpose in identifying their clients. Like many
times, terrorist practices perform by kidnappingan actualindividual. Thus, through this technique,
voice easily getsrecognize without any interruption. Moreover, it also reduces heavy workload
and searches to perform easily. This resultthose in taking effective and better return so that
appropriate customer satisfaction defines.
Moreover, it will be going to control deviations and problems associated with data dissemination
process as well as a geographic information system (BeretichJr, et. al, 2016).Intro Travel can
facilitate effective analysis of cost through voice recognition tool as well as determine
information easily without heavy search and use a core word only.
This technique scope is wide in nature and as per trends, it leads to gettingmodified with every
course of time. Hence, better outcome chances and possibilities are more in tenure with the
utilization of Voice recognition tool.
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Alignment of the business model and value proposition
Identify the different customer segments to which the product/process will be valuable
The business focuses more on customers as they are the ultimate one which will be going to
consumer products and services. There are various segments of customers evaluated to which
product will be valuable. Voice recognition is a process which will be going to implement by
Intro Travel in their business for taking leverage and enhance customer satisfaction by using the
voice aspect. This reduces their work to type something and search on the website of a company.
Thus, various customers segments to which products and this process will be facilitated describe
as follow (Whatismarketresearch, 2018):
 Demographic:Intro can deliver their products and services to individuals which belong to
differing age, groups, gender etc. This service is valuable for these individuals as they
always support new and emerging things to facilitate properly. Thus, this aspect is
valuable to demographic customers through which they can deliver services at market
properly.
 Lifestyle:Another segment to which such services are valuable is a lifestyle. Such
individual clearly focuses on adopting new and emerging lifestyle so that better and
effective outcome would be facilitated.
These two segments consider as appropriate for Intro Travel to which product and process (voice
recognition) consider as valuable. These two units willgo to utilize current aspects properly and
support business to implement such services at market properly.
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