Enterprise and Entrepreneurship: Voilla Foods Business Analysis

This report provides a comprehensive analysis of Voilla Foods, a start-up vegan cafe in London, focusing on its enterprise and entrepreneurship strategies. It details the motivating forces behind the business, emphasizing its unique selling proposition of vegan products and the growing market demand. The report outlines the processes used for generating the business idea, including problem identification, market research, and competitive analysis. It also covers the conduction of relevant feasibility studies, encompassing market research, technical feasibility, financial viability, and risk assessment. Furthermore, the report describes the products and services offered, such as vegan mushroom calamari and tofish and chips, and identifies probable market opportunities through PEST analysis. The attractiveness of the chosen industry is evaluated using Porter's five forces. The report concludes by highlighting Voilla Foods' vision statement and emphasizing the importance of various aspects like motivation and feasibility studies in developing a successful business plan, with references to relevant academic literature.

ENTERPRISE AND
ENTREPRENEURSHIP

Table of contents
• Introduction
• Motivating force for selected business area
• Processes that are used for generating the business idea
• Conduction of relevant feasible studies
• Information about offered products and services
• Probable market opportunities
• Attractiveness of chosen industry
• Vision statement of chosen business
• Conclusion

Introduction
• Entrepreneurship can be described as a practice of
unearthing differential and unique ways for
combining varied available resources in a rational
manner
• For the project, chosen industry is food and beverage
and selected cafe is Voilla Foods.
• This is a start-up business whereby cafe products
along with vegan products will be offered to
customers. It is situated at busy street of London,
United Kingdom.

Motivating force for selected business
area
• Unique selling proposition is its vegan products
• Lack of vegan restaurants in UK
• Changing dynamics of market and customer perception
• Awareness towards the vegan products

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• Beneficial for losing the weight
• Managing diabetes through lowering A1C level

Processes that are used for generating the
business idea
In order to generate the business idea of Voilla Foods, entrepreneur
has taken following steps:
• Start with identifying problems for solving
• Evaluation of the identified problem efficiently
• Defining the targeted customer base rationally

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• Reach the market for the business
• Enumerate existing solutions and substitutes regarding
problems
• Research extensively about the existing competition

Conduction of relevant feasibility studies
For conducting a feasibility study, owners of Voilla Foods need
to consider the below mentioned steps:
• Know competitors and research about target market
• Access technical feasibility of business idea
• Tracking the financial feasibility of business idea

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• Make a plan for risk assessment
• Formation of investment seeking strategy
• Implementation of post-feasibility action plan

Information about offered products and
services
• Products offered by Voilla Foods are as follows:
• Vegan Mushroom Calamari
• Tofish and Chips
• Vegan Tuna Sushi Bowl
• Carrot Salmon
• Vegan Filet Burger

Probable market opportunities
For having an accurate information regarding probable market
opportunities, owners of Voilla Food have adopted PEST analysis
• Political factors
• Economical factors
• Social factors
• Technological factors

Attractiveness of chosen industry
Elements of Porter five forces in relevance with Voilla Foods are as
follows:
• Competitive rivalry
• Bargaining power of suppliers
• Bargaining power of buyers
• Threat of new entrants
• Substitute goods