Professional Development and Volkswagen Emission Scandal Impact Report

This report investigates the Volkswagen Emission Scandal, focusing on its causes, the challenges faced by the company, and its effects on business performance. It provides an overview of the scandal, including the use of defeat devices to cheat on emission tests, and the subsequent damage to Volkswagen's brand reputation. The report explores the research questions, methodologies, and findings related to the scandal. It analyzes the challenges faced by Volkswagen, such as reduced sales, legal issues, and loss of customer trust. Furthermore, the report discusses strategies that Volkswagen could use to improve its business performance, including regaining customer trust, addressing legal challenges, and rebuilding its brand image. The report also includes sections on work breakdown structure, Gantt charts, and a literature review on business scandals. The conclusion summarizes the key findings and offers recommendations for Volkswagen to mitigate the negative impacts of the scandal and improve its future performance.

Professional Development and
Practice (PDP)
Contents

Contents...........................................................................................................................................2
TOPIC..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Aims and Objectives....................................................................................................................1
Background of the situation.............................................................................................................2
Research questions.......................................................................................................................2
Research methodologies..............................................................................................................5
Presentation of Research..................................................................................................................6
Analysis of Findings:.....................................................................................................................10
Analysis of your Findings............................................................................................................1
Porters Five Forces............................................................................................................1
4 P's of Marketing..............................................................................................................3
Conclusion & Recommendations....................................................................................................5
Conclusion.......................................................................................................................................7
REFERENCES................................................................................................................................8

TOPIC..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Aims and Objectives....................................................................................................................1
Rationale for selection of topic....................................................................................................2
Research questions.......................................................................................................................2
LITERATURE REVIEW................................................................................................................5
REFERENCES................................................................................................................................9

TOPIC
“To identifying the issues faced by Volkswagen due to Emission Scandal.”
INTRODUCTION
The ultimate aim of professional development is the efficient and appropriate
implementation of abilities and plan of actions that develop knowledge and transfer of learning.
The professional development and practices are supported to research and best practices and
offer the best situations for implementation to arise. They encompass the delivery of professional
development in a group setting and one-on-one (Jung and Sharon, 2019). In commercial
enterprise, expert improvement is gaining knowledge of to advantage and manipulate
professional credentials like academic stages to formal coursework, attending meetings and
informal gaining knowledge of options located in exercise. It has been defined as extensive and
collaborative preferably incorporating an evaluative degree. Professional improvement offers the
agency’s current employees an extra reason to remain on the employment. Every professional
development opportunity, the organisation provide permits to them to develop their skills and
knowledge to advance into another position within their business. The organisation chosen for
present research is Volkswagen that is well acknowledged globally as the Volkswagen Group
which is a German international automotive manufacturing corporation. This venture was
incorporated in 1937 and is headquartered in Wolfsburg, Germany (Volkswagen - Investing
Strongly In Its Future. 2021). The respective company is specialise in designs, manufacturing
and distributing passenger and commercial vehicles, motorcycles, engines and turbo machinery
and provides associated services considering financing, leasing and fleet management. Thus,
current research is organised in Volkswagen to assess and evaluate about the influence of
emission scandal over business performance of company.
Aims and Objectives
Research aim
The aim for leading out this research project is, “To identifying the impact of Emission
Scandal over business performance of an establishment. A case study on Volkswagen.”
Research objectives
The main goals and research objectives establish for present investigation on Volkswagen
are listed as under:
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 To develop basic understanding regarding the Volkswagen Emission Scandal.
 To determine the challenge faced by Volkswagen due to Emission Scandal.
 To explore ways that would be use by Volkswagen for improving their business
performance after Emission Scandal.
Rationale for selection of topic
The selection and implication of present research topic supported to professional
development and practices is rationale and justifiable because it offers better information about
the effectives and significance of administration of professional development. Along with the,
research is defined the impact of emission scandal on business performance of an establishment
is also glanced and lead out through current research that is crucial and assist for a company
(Jacobs and Singhal, 2020). Besides this, a deep determine and assessment of conception of
professional development along with its significance is offered to assure better acknowledgement
and knowledge in investigator about this important concept to meet professional aspects.
Moreover, a discussion regarding plan of actions that could be accepted through a company to
make sure effective administration of business is also rationale and important from view point of
a company to assure creation of more scandal less business. At last, the assortment of current
investigation work also meets the personal interest and education factor of surveyor and makes
sure effective managerial ability and development of knowledge.
Research questions
What is the concept of business scandal?
What do you understand regarding the Emission Scandal of Volkswagen?
What are the challenges faced by Volkswagen cause of Emission Scandal?
What are the ways that would be use by Volkswagen for improving their business performance
after Emission Scandal?
Work Break down structure
It is the technique which is included large project in very small aspects that assist in
organising diverse task in an effective form. It assists in segregating entire work in small sections
which assist in maximising effectiveness level and also cost effective in entire venture (Barth and
et. al., 2019). It is connected with possessing hierarchical composition connected to work that is
executed and enable in delivering several project in more developed way. It is connected with
effective planning associated to project, execution linked to project, determination of several
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section that is connected to project report. It assists whole report that must be attained and
achieved on effective form and it is crucial tool to complete particular project in set time frame.
Gantt chart
It is a graph and visual presentation that is developed by Henry Gantt in the year of 1910
and 1915. This chart is utilised to signify relationship among diverse segments which is
associated with current schedule status connected to project. It is also linked with graphical
representation of several sections that is executed in particular time duration (Aichner and et. al.,
2020). Therefore, time is indicated through on x-axis which is horizontal and several action as
well as task on y-axis. It assists company in acquiring overall information associated to project.
It is also linked with assets as well as assets that are required for accomplishment of project in
timely manner.
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LITERATURE REVIEW
The concept of business scandal
Business scandal and company fraud refers to unlawful actions which undertaken through
someone or corporation which might be finished in a unethical or unethical form. Often, this sort
of enterprise fraud is fashioned and created to offer a advantage to the perpetrating humans or
corporation (Mačaitytė and Virbašiūtė, 2018). Corporate fraud schemes move past the scope of a
worker’s stated function and are marked thru their complexity and monetary affect on the
business, different personnel and outside events. As in keeping with the view of Chen A. (2020),
commercial enterprise and company fraud arise and arise while institutions contain in moves
which are dishonest or illegal. There are numerous forms of company scandal codes faulty
accounting and misrepresenting services or commodities. Corporate fraud may be hard to save
you and elaborate to seize. By forming powerful policies, as gadget of exams and balances and
physical security, an establishment may also limit the level to which fraud or scandal can take
location or arise within a commercial enterprise. This form of fraud is considered and blanketed
as a white collar crime.
Corporate fraud consists of of illegal or unethical and descriptive movements devoted
either through a venture or someone performing of their functionality because an worker of the
firm. Business scandal schemes are regularly incredibly burdened and therefore, complexity to
find out. It frequently takes an office complete of forensic accountants’ months to unravel a
company fraud scheme in its commercial enterprise business enterprise (Gaim, Clegg and Cunha,
2019). While corporate fraud is dedicated via the pinnacle executes and control of the challenge
of a massive business enterprise, the scandal regularly extends to billions of dollars in scale. The
victims of company fraud are customers, lenders, investors, different business and ultimately, the
established order that is the source of the fraud and its team of workers. When it's miles
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ultimately located, the company appearing the fraud is often left in ruins and forced to claim
financial disaster. Though, it is able to be organised in a range of paperwork, fraud frequently is
accomplished by means of taking blessings of confidential data or get right of entry to to
sensitive assets and then influencing those assets for advantage. The scandal is regularly hid
behind lawful commercial enterprise activities or exchanges to cover the unlawful practices.
Several stakeholders engaged in company unlawful activities also permits for difficult fraud
schemes to be secured through a unit of complicit actors. For instance, there are quantity of
enterprise organizations in which quantity of scandal take place Enron, Volkswagen, Lehman
Brothers, BP, Uber, Apple, Facebook, Kobe steel, and Equifax are a few massive groups within
commercial enterprise scandal rise up and create a huge impact at the performance of enterprise.
Understanding regarding the Emission Scandal of Volkswagen
According to Groysberg and et. Al. (2016), In September 2015 Volkswagen became
discovered to have globally set controls on its engines to misrepresent their emissions ranges.
Some eleven million motors globally had the defeat software installed. This discovery led to an
immediate plunge in Volkswagen stock charge, government researches in North America,
Europe and Asia. The scandal did incalculable damage to Volkswagen’s emblem (Li and et. Al.,
2018). In 2015, the US Environmental Protection Agency found that in over 590,000diesel motor
vehicles, Volkswagen has infringed the Clean Air Act as the automobiles had been provided with
defeat devices in the shape of computer software program that become created to cheat on
federal emissions exams (The Scandal Effect, 2016). A crush device is one that bypasses or
gives inoperative a car’s emission control system. Fundamentally, software program of this kind
is designed to word when the automobile is venture an emissions test and activates complete
emissions controls at some stage in the checking out time. In the path of ordinary riding, the
performance of such devices is minimised.
As according to the view of Hotten R. (2015), whilst the cars have been operating below
managed laboratory conditions that basically engage setting them on a desk bound take a look at
rig, the gadgets emerges to have out the car in to a type of safety mode within the engine ran
beneath ordinary power and performance. Once on the street, the engines switched out of this
check mode (Jung and Sharon, 2019). However, the largest tragedy of this entire scandal is the
discharge of significant quantities of nitrogen oxide into the atmosphere. NOx gases reason
smog, acid rain and the configuration of the ground level ozone which can be correlated with
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unfavorable health effectiveness like infection of the airways and breathing issues thinking about
allergies, bronchitis, emphysema and many more.
The challenges faced by Volkswagen cause of Emission Scandal
According to Taylor E. (2019), Volkswagen’s restoration for motors stimulated through
the Dieselgate scandal has brought on a couple of issues and challenges for lots of proprietors. In
precise challenge purpose of this carbon emission scandal, the shares closed zero.1 percent better
at 146.Seventy two euros a piece, outperforming the Stoxx six hundred automotive Index that
turned into down half percentage and simply underperforming Germany’s blue-chip DAX index
that closed up 0.3 percentage. Along with this, the respective also faced other demanding
situations in time period of reduction in income, profitability and felony project because of this
fraud (Volkswagen warns of challenges, to redouble efforts to meet targets, 2019). Due to this,
the sales of enterprise reduced because Volkswagen is a big employer and has a massive client
base so due to scandal, the people lost their consider on the brand and switched to other
challenge which generate the reduction within the sales of the firm as well as minimise the
number of consumers.
Also, the company confronted venture related to laws. Due to not following the environmental
act and regulation, the government of different international locations charged high-quality and
reimbursement as well as make strict legislation concerning it (Jacobs and Singhal, 2020). The
impact of the scandal extended to Volkswagen clients by using the expected lost resale fee,
purchaser loyalty and repurchase behaviour. Additionally, unique fraud disrupted the fee chain
for most of its stakeholders. Limited r halted Volkswagen production prompted the sales of first
tier suppliers of wheels, engines, fender and many more. These dealers stopped the delivery from
their personal providers of spark plugs, engine blocks and other elements.
The ways that would be use by Volkswagen for improving their business performance after
Emission Scandal
Due to carbon emission scandal, the management of Volkswagen suffer numerous
problems which affect the commercial enterprise performance of the enterprise. According to
Lyons S. (2015), In context of overcoming those complexities and improving emblem picture
and overall performance, the management don't forget several ways and techniques. To regain
customer believe, the administration of Volkswagen commenced the TDI Goodwill Program. It
supplied repayment to influenced customers in the shape of gift playing cards like a way of
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announcing, “We are sorry and we hope you may let us lower back into your lives.” Also, they
offer gift cards of $500 as pay as you go cars that might be utilised everywhere and the opposite
turned into $500 card simplest redeemable at Volkswagen dealerships. It also confident 24 hours
street assistance to the affected cars for 3 years (Road to recovery: How does Volkswagen
bounce back from emissions scandal?, 2015). Also, the management of the firm be a part of ran
impartial verification corporations to rebuild purchaser agree with and improve logo image in
addition to market role. Some businesses that the company should consist of partnering up with
take into account the World Business Council for sustainable development, honest labour
association, Federal change fee and landfill methane outreach application and so on.
Volkswagen as a part of automotive industry can also work towards making their
suggestion process less complex. For this the organisation can lay emphasis on idea management
as crucial tool so that new innovative ideas can assist them in dealing with the negative impact
on their brand image because of the fuel scandal. There could be further expansion of the works
agreement that has been formed between the works council and the organisation that can be used
for redefining of the role played by line managers in order to maximize their present share of
incentives (Jung, Chilton and Valero, 2017). The new IT system can also be used as a strategy to
deal with the complexity of idea submission modes. It will lead to higher ease in reviewing of the
ideas in a more user friendly system.
Challenges faced: There are some of the common challenges that are faced in the process of
completion of this research work. It includes the collection of most authentic and relevant type of
information. There has been no use of primary form of information and there is only use of
secondary type of information. So the different areas from where authentic information could
have been collected and whether the information is complete reliable or not is one of the major
issues that was encountered in this research work (Juoperi, 2017). Further there was another
issues that is related with the limitation of time period. The allotted time period was limited so
there was issue to manage all the different activities in the available time period only.
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Analysis of Findings:
Porters Five Forces
Porter's five forces model is defined as the analysis of a particular industry in terms of it's
level of threats it can face of new entrants, level of bargaining power of suppliers, level of
bargaining power of customers, level of threats of substitution and level of competition in the
specific market. It basically an industry examination of how they can grow and develop in a
market by entering in a particular industry. In context of Volkswagen, due to the emissions
scandal issues, it can be difficult for the company to cope up with the situations. Therefore, to
analyse such forces, model has been applied for better understanding of it's growth and
development in a market of a specific industry.
Threats of new entrants
This force states that how much is the comparison of threats for a new companies and an
existing companies as well to enter in a specific industry. This will analyse that threats are low,
medium or high for the companies. In context of Volkswagen, it is observed that there is very
low threat of new entrants for the company in an automotive industry because of the issues faced
by the firm due to the emissions scandals. Moreover, enterprise only needs to bear the start up
cost and other operating expenses are less if good networking has already established from the
rivals before entering in an industry.
Bargaining power of customers
This force states that how much is the comparison of bargaining power of customers of
an existing companies and for the new companies as well in a specific industry. This will analyse
that bargaining power is either low, medium or high for the companies. In context Volkswagen,
it is observed as high bargaining power of customers for the company in an automotive industry
because the company is having a large number of collections of marques, which assist the firm in
maintaining the high bargaining power of the customers that can help the firm to grow and
develop in such circumstances as well (Bruijl, 2018). There can be issues related to bargaining
power
Bargaining power of suppliers
This force states that how much is the comparison of bargaining power of suppliers of an
existing companies and for the new companies as well in a specific industry. This will analyse
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