Volkswagen Group Communication: Strategies, Types and Analysis

This report provides a comprehensive analysis of the Volkswagen Group's communication strategies, types, and their effectiveness. It begins with an overview of the organization, its brands, and its aim to be a leading automaker. The report then delves into the concept of effective communication, highlighting its importance in transferring ideas and maintaining a positive image. It describes the communication system employed by Volkswagen, including various methods such as social media, advertising, and events. The strategies used for internal and external communication are discussed, emphasizing the creation of an open and respectful environment. The report also categorizes communication into visual, verbal, and non-verbal types. A significant portion of the report addresses the 2015 emissions scandal, where Volkswagen cheated on pollution tests, and its detrimental impact on the company's reputation and customer trust. The report recommends strategies for Volkswagen to overcome this issue, such as rebranding, independent verification, or selling off a brand. The conclusion emphasizes the critical role of effective and clear communication in business, highlighting the need for well-defined strategies to prevent misunderstandings and maintain a strong business presence. The report is supported by references to various academic sources.

BUSINESS
COMMUNICATION

INTRODUCTION
• A famous organization of automaker
called as Volkswagen. The Volkswagen is
the part of Volkswagen Group. In the
Group there are 12 luxury brands
comprises. The organization is well
reputed and attractive. It maintain
effective communication with all.

VOLKSWAGEN GROUP

 Volkswagen has market goodwill due to its
effective communication strategy. Consumer have
faith in it and they make their products as per
latest technologies.
 They aim to be one of the leading automaker
organization in the global economy. There is detail
analysis of communication in following parts.

ANALYSIS ORGANIZATION
 It refers to a detail description about the
Organization that is Volkswagen Group. The
Group consists of different brands with
different strategies. The Volkswagen Group
contains almost all high rated brands with
updated technologies.
 The analysis can be done in three
segments communication system,
strategies and types.

EFFECTIVE COMMUNICATION
 It is a process of transferring ideas,
views or thoughts to another person.
 The way of communication represents
structure and personality. In every
organization the employees should to
know how to communicate with each
other or clients or higher authority.

COMMUNICATION SYSTEM
 It a system which comprises of networks,
ways or methods of communicating. The
system needs to be effective only then
clients will be attracted.
 Volkswagen Group provide consumers a
transparent communication as they are
the important ingredient of business.

 The Volkswagen to communicate with its
employees or clients uses different ways
such as:
 Holding Innovation and Training
Sessions;
 Social Media;
 By advertising on television, issuing
journals, magazines, bloggers,
hoardings, pamphlets, booklets or
through events or seminars.

STRATEGIES
 It refers to a plan designed to
achieve an aim. There are some
strategies for internal and external
communication.
 The strategies guide how to create
an environment effective and hassle
free.
 There are bunch of effective
communication strategies which are
applied by Volkswagen such as:

 To create an open communication environment for
employees. It supports employees and make
workplace friendly.
 First Impression is the last impression.
 Show respect to everyone and work.
 State objectives in a clear and definite way to
every employee or department.

A STRATEGY SHOWS
COMMUNICATION

TYPES
 The effective communication system is
divided into three types:
1. Visual – it refers to type of
communication in which information is
transferred through graphics, designs,
symbols and sings.
2. Verbal – in refers to express views or
thought by speaking to someone. It is
not written. For example, Volkswagen
holds many event and conferences.

 Non – verbal Communication- it is
expressed through gestures,
expressions, eye contact or body
language. It is preferred mainly in
internal communication. For example,
moving fingers to say or show
something.

ISSUE
 In 2015, a scandal came in front of
Volkswagen Group. The Volkswagen
Group cheated with pollution
emissions test.
 They installed a software named as
‘defeat device’ in their cars.
 The software starts working when the
car is at laboratory for pollution
testing.

 The software put the cars at its safety mode
and it reflects slow engine speed.
 In the test the Volkswagen cars shows that
they are environmental friendly and safe but
actually it was not. Therefore, it was a
cheating by Volkswagen Group. Also, for this
they have to face many problems.

VOLKSWAGEN SCANDAL

RECOMMENDATION
 The issue was huge and very significant
as it cannot be ignored. It created lot of
obstacles in the Volkswagen’s growth.
 The trust and faith of customers
diminished after this scandal.
 The Volkswagen Group now has to plan
to overcome from this issue. Because it
has reflected a lot.

 There are option for the Volkswagen to re-brand
its product, join independent verification agency
or sell one of its brand.
 Also, the main focus of Volkswagen after this issue
was to regain the faith of consumers and increase
its sales.
 The Volkswagen feels guilty for its mistake and
apologized publicly.

CONCLUSION
 The above statement can be concluded that
every organization needs effective
communication.
 Communication should be effective and plays
very important tool in every organization.
 There are many strategies which should be
applied to manage communication in the
workplace.

 The communication can be formal or
informal, it depends on topic and situation.
 The communication should always have
some sense and must be clear. Because if it
is not cleared then misunderstandings can be
raised.
 In field of business it is required that
communication should be definite and
effective.

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