Volkswagen's CSR: Research on Activities and Impact

This research report examines Volkswagen's Corporate Social Responsibility (CSR) activities, investigating their impact on company growth, ethical aspects, and product perception. The report details the research methodology, including the use of questionnaires and surveys to gather primary data from a sample of 40 participants. The findings are presented through data analysis, including the interpretation of survey responses, and are organized into themes such as the impact of CSR on company growth, attracting customers, and the effects on various products. The report evaluates the factors contributing to the study, offers interpretations of the data, and provides recommendations based on the findings, aiming to provide insights into how Volkswagen can further enhance its CSR initiatives. The document includes a table of contents, data analysis, and references, offering a comprehensive overview of the research conducted.

Research Project

Table of Contents
TASK 2............................................................................................................................................1
2.1 Match Resources efficiently for the research questions or Hypothesis................................1
2.2 Proposed research investigation in accordance with the agreed specification and
procedures...................................................................................................................................2
2.3 Record and collate relevant data...........................................................................................3
TASK 3 ...........................................................................................................................................4
3.1 Describe and evaluate the factors contribute for study.........................................................4
3.2 Interpretation and analysis....................................................................................................5
3.3 Proper recommendation on the basis of findings................................................................10
TASK 4..........................................................................................................................................12
REFERENCES..............................................................................................................................13

TASK 2
2.1 Match Resources efficiently for the research questions or Hypothesis
Within the research, there are various kind of resources which are being mainly utilised
for the project with the motive of meting up with questions and hypothesis in proper and
effective manner. Numerous kind of resources are mainly attached with the structure of research
made which are being utilised for defining it in better and signified manner. Although the aims
and objectives along with phrasing up of questions which mainly takes place in better and
signified manner (Boulouta and Pitelis, 2014). It is highly essential for the objective for mainly
defining the fair testing of the objective which in turn can give better and supportive results
which can be obtained. Along with this, there is the sample size which is being needed on the
grounds of random sampling frame which mainly facilitate along with enabling the defining the
factor and other essential elements in better and proper mode in nature. There is the such data
which is being needed for validity and reliable in frame which in turn can mainly help in gaining
and giving out the better outcomes which in turn can mainly utilised to enhance the results in
order to bring improvisation within the options which can mainly define the better related
outputs (Den Hond, de Bakker and Neergaard, 2016). There are various kind of resources which
are being utilised like questionnaire, random sampling and many more which would mainly use
this into better and effective manner.
 Methods: Basically, there are about two methods which are being utilised for gathering
up of data and thus conduct the research in better and effective manner. Those two
methods are Primary and Secondary method. Most common method which is being
utilised within this research is the primary method where the crucial data is being
gathered and research is being conducted along with making up of aims and objectives in
better and effective manner (Dodd, 2017). This method is being utilised is not biased
because the objectives and research questions which are being based upon the aims and
the topic which is given.
 Sample: There is the sample which is being taken is 40 in number. There are mainly 40
participants which are being taken for conducting the research in better and effective way
(Su and et. al., 2016). These participants will mainly answer the questions which are
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being asked in form of questionnaire. This kind of sampling will in turn help out in
conducting the research in better and effectual manner.
2.2 Proposed research investigation in accordance with the agreed specification and procedures
Volkswagen is the company who has unique structure and thus they applied Corporate
Social Responsibilities activities within their procedure along with activities and surveys. In
order to conduct the research, there are various kinds of methods which are being utilised for
enabling and supporting the factors and other various kind of elements (Grayson and Hodges,
2017). For this kind of research, there are mainly two kind of methods which are being utilised
questionnaire and survey which can mainly support the total outcomes for the project where
there are surveys which are being mainly utilised by random sampling manner.
Questionnaire: This is one of the most common and appropriate method which is being utilised
by the company or anyone else who is conducting the surveys as this gives crucial data about the
purpose or the aims and objectives. This kind of process is simple in nature and thus it gives the
perception about the products provided by company to them within the marketplace. Apart from
this, there are certain close ended questions which are being prepared which in turn are being
mainly asked to the respondents and thus survey is being conducted. There are about 40
respondents who will answer the questions which are being prepared (Ioannou and Serafeim,
2015). Reason due to which this kind of technique is being selected is that the data which will be
collected will be in raw form. This in turn will help out in getting the better outcomes for the
research.
Survey: Another technique which is being utilised within this research will be surveys. Survey is
the method which in other way is stated as detailed study of the market or the geographical area
in order to collect the information on various topics stated as attitude, impressions, opinions,
level of satisfaction and many more in order to poll the section for the population. This is the
another technique which is being utilised by the company like Volkswagen to know about the
thinking which customers regarding the products and services (Tai and Chuang, 2014).
Specialists complete factual overviews with a view towards making measurable surmising about
the populace being considered, and such inductions depend emphatically on the review questions
utilized. Surveys about popular feeling, general well-being reviews, statistical surveying studies,
government studies and censuses are for the most part cases of quantitative research that
utilization overview approach to answer inquiries concerning a populace. In spite of the fact that
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censuses do exclude an "example", they do incorporate different parts of review strategy, similar
to surveys, questioners, and non-reaction follow-up systems.
2.3 Record and collate relevant data
QUESTIONNAIRE
Q 1) Does CSR activities are beneficial for companies
growth?
Frequency
 Yes 35
 No 15
Q 2) What is the impact of CSR activities on the
company?
Frequency
 Growth 45
 Attracting customers 5
Q 3) What is the impact of CSR activities on various
products provided by company?
Frequency
 Positive 40
 Negative 10
Q 4) What are the major sources needed to carry out CSR
activities?
Frequency
 Funds 35
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 Employees 15
Q 5) What kind of CSR activities are being implement by
Volkswagen for gaining attention of customers?
Frequency
 Child Education 22
 Serving one meal to poor individuals 8
 Job opportunity 14
 Poverty reduction 6
Q6) As per your opinion, are ethical aspects of
Volkswagen are satisfactory?
Frequency
 Satisfied 38
 Dissatisfied 12
Q7) Do you think this will reflect positive attribute
towards business and its working?
Frequency
 Yes 38
 No 12
Q8) Give your recommendation what are the modification that can be undertaken for the
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development of Volkswagen company.
TASK 3
3.1 Describe and evaluate the factors contribute for study
This can be stated as one of the effective key which can be utilised for making the
research report and that can be mainly done by picking and mainly executing the process which
is reasonable in nature for making the evaluation (Wang, Dou and Jia, 2016). There are
numerous kinds of the research process writes which are being mainly considered and thus
mainly executed within keeping in mind for the end goal which can be mainly accomplished for
various kind of certain items. Mainly, there are two kind of methods which are being utilised
along with assessments strategies which in turn can be mainly enhanced for mainly examining
the various kind of impacts for the advanced headways along with the stress within the company
(Green and Peloza, 2011). Below described are the essential factors: Developmental Assessment: This kind of evaluating techniques which can be utilised for
giving out support in conducting the survey along with legitimate examination in proper
way. This in turn will help out in making the things much more clear and thus it will
mainly look out after the help which can mainly form for picking for the successful
outcomes (Kolk, 2016). Major motive of this kind of factor is that it will help out in
assessing the real abilities and learning which can be made. This type of research which
is being conducted for bringing improvisation within various kind of components which
in turn can help out in formulating the plans and strategies along with the goal which in
turn can be much more adjusted for securing the compelling the results which can make
the huge way.
 Summative Assessment: There are various kind of different guidelines which are being
developed and thus are being mainly recognised by different nature of undertaking. This
can be done by taking out the real thought process for the summative appraisal which in
turn can mainly insist these kind of guidelines (Quarshie, Salmi and Leuschner, 2016).
Within the entire level of process, this kind of venture can mainly be accessed at the end
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of venture by bringing improvisation by conducting openings which in turn can met
within the certain area.
There are majorly two kind of best and used technology which can mainly help in looking out for
the research project which is being decided as the one of the major reasonable approach which in
turn can be mainly utilised for mainly overseeing and thus controlling the various kind of
components along with the mentioned ones (Lin and Huang, 2012). There is the research which
is being mainly surrounded within the developmental nature for the essential assessment and thus
mainly accomplish the outcomes of various deviation evasion.
3.2 Interpretation and analysis
Theme 1: CSR activities for companies growth
Yes No
0
5
10
15
20
25
30
35
35
15 Column B
Interpretation: When the company mainly looks out for the growth and success, there are some
of the factors on which they have to look out so that they can spread some positive image of the
company among the consumers. CSR activities is one of the essential factor which company like
Volkswagen has to fulfil and there are various kind of ways by which it can be done. So it can
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give various kind of outcomes and those will be positive ones. From the above graph, it is clear
that the 35 of the people agree on the above statement while there are about 15 of them who does
not agree on the same scenario.
Theme 2: Impact of CSR activities on the company
Agree Disagree
0
5
10
15
20
25
30
35
40
45
45
5
Column B
Interpretation: There are various kind of impacts which CSR activities has made upon the
company along with some of the economical factors as well. CSR activities helps company to
attain the factors which can give boost upon the level of performance along with uplifting the
brand image within the marketplace. There are various kind of factors and benefits which CSR
activities can give to the company by which they can attain objectives in better manner. There
are number of benefits like attaining growth and attracting large number of customers. On this
statement, 45 of the people who mainly agrees while there are still 05 who have different kind of
perspectives.
Theme 3: Impact of CSR activities on various products
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Yes No
0
5
10
15
20
25
30
35
40
40
10
Column B
Interpretation: CSR activities is a concept which is wide in nature and thus it has wide area
where the company can avail many kind of benefits. It is very obvious that the it will have
impact upon the various products of the company which is being provided by the Volkswagen.
Number of impacts can be observed of the CSR activities but it depends upon the company that
how it takes it. Either there can be positive impact or there can be negative. There are about 40 of
them who thinks that there will be positive impact from the above graph while 10 of them thinks
that it can make impact upon the company in negative manner.
Theme 4: Carrying out CSR activities
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Yes No
0
5
10
15
20
25
30
35
35
15 Column B
Interpretation: It is highly essential for a company like Volkswagen to carry out the CSR
activities with the motive social welfare along with uplifting the brand value. There are various
kind of CSR activities which can be carried out by different kind of methods. Majorly there are
two methods by which CSR activities are being carried out by company and that are Funds and
Employees. From the above report, most of the respondents have mainly agreed on the funds like
company can give Charity, Educational Institutes, planting trees and many more. There are 15 of
them who believes upon the employees who can encourage CSR activities and take initiatives for
it
Theme 5: CSR activities are being implement by Volkswagen
0
10
20
22
8
14
6
Column B
Interpretation: There are various kind of CSR activities which are being implement by
Volkswagen for gaining attention of customers. Company mainly focuses upon applying those
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kind of activities so that their level of reputation can mainly increase. Apart from this, there are
number of methods which are present and thus can be applied by the company in order to get
positive results. Those methods are like Child Education, Serving one meal to poor individuals,
Job opportunity and Poverty reduction which can help out in gaining the goodwill. From the
above report, there are 22 of them who votes for Child Education which can give huge benefits
to the future of country as well. Apart from this, there are 08 of them who believes in serving one
meal to the poor individuals. There are 14 of them who states that the unemployment rate is high
and due to this country suffers while there are about 06 of them who go for the option of
reducing the poverty so that country can work towards the excellence.
 Child Education 22
 Serving one meal to poor individuals 8
 Job opportunity 14
 Poverty reduction 6
Theme 6: Ethical aspects of Volkswagen
Yes No
0
5
10
15
20
25
30
35
40
45
45
5
Column B
Interpretation: Moral viewpoints are more vital for business association to deal with their
positive execution level at commercial centre. By considering this organization effectively
upgrade their gainfulness level and in the meantime additionally catch bigger piece of the pie.
There are various kind of factors which mainly plays crucial role within the process along iwtrh
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operations which are being conducted. In this 38 respondents have stated that moral parts of the
Volkswagen is more successful which may lead in achieving higher productivity level.
Theme 7: Positive attribute towards business
Satisfied Dissatisfied
0
5
10
15
20
25
30
35
40
38
12
Column B
Interpretation:
CSR activities can be stated as business approach which is mainly contributing for the
sustainable development which can mainly delivers various kind of social, economical and
environmental advantages to all the stakeholders. CSR activities mainly helps out in carrying out
all the activities and process in better way and thus it uplifts the brand value as well. From the
above report, it is very clear that the high percentage of people are mainly satisfied with the
attribute towards the business along with the CSR activities (Schwartz, 2017). Remaining ones
which are 12 in number are not completely satisfied with CSR activities along with its outcomes
as well.
3.3 Proper recommendation on the basis of findings
There are various kind of recommendations which are being made that are based upon the
company which is Volkswagen. There are various kind of CSR activities which company can
explore and thus they can give social and economical benefits to the society which in turn can
uplift their level of operations. There are number of factors where there are some of the
modifications which are being needed which in turn will help in gaining and giving out better
competitive position. Hence, the company needs to conduct an implementation of ethical
consideration along with CSR at workplace with the motive of absolute gaining to become the
possible. This kind of company mainly needs to work upon the ethics so that it can enable them
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to mainly crate a differ position. Above mentioned company has to mainly apply the ethical
aspect within the business in order to mainly craft a better image within the social and
economical factors which in turn can mainly enable in order to attain the competitive benefits
along with reflecting the various kind of better outcomes. One of the major issue which is being
faced by the company which is global emission scandal along with making impact upon the the
work and brand value of the company within the marketplace. Hence, there are some of the
crucial steps along with some of the strict actions for the element which in turn can mainly
remove the emission along with giving out environmental friendly vehicles.
There are the aims and objectives which are being made upon the topic and thus I mainly
feel those aims and objectives which are being made are correct in nature and thus they can help
out in conducting the research in better and effectual manner. There are certain kind of
limitations which are present within this research which has made some kind of barriers for this
report. Those major limitations are data reliability and data security. These kind of limitations
mainly creates the barriers within the research which is being conducted and thus the immature
data can lead to high chances of error and thus company can face adverse kind of situations.
Despite the fact that the example is adequate for being illustrative of purchasers in
Sweden. This selectivity limits the capacity to sum up the outcomes since buyers contrast from
area to district. Purchasers in North America, Europe, and different parts of the world may
display comparable or distinctive outcomes. The outcomes in this investigation just speak to
shoppers in Sweden (Lozano, Carpenter and Huisingh, 2015). Consequently, advance similar
research ought to be urged to repeat the outcomes found in this investigation. low inclusion and
one high association item are the fundamental focal point of this investigation. Other low and
high association items may display diverse deciding qualities. It is intriguing to look at the
deciding credits of different items to check whether contrasts exist. this investigation is confined
to a generally limit set of moral issues. In any case, even with this constraint we discovered some
intriguing outcomes that have conceivably significant ramifications for open strategy and the
way enterprises' view their clients. this research does not examine into the elements influencing
these inclinations, we don't know why particular people in particular settings have such
dispositions and on the off chance that they would change in view of new data or occasions. We
unquestionably don't we realize what might be important to modify individuals' inclination
structures.
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Subsequently, the outcomes introduced in this investigation ought to be deciphered in light of
these impediments.
TASK 4
Covered in PPT
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REFERENCES
Books and Journals
Boulouta, I. and Pitelis, C. N., 2014. Who needs CSR? The impact of corporate social
responsibility on national competitiveness. Journal of business ethics. 19(3). pp.349-
364.
Den Hond, F., de Bakker, F. G. and Neergaard, P., 2016. Introduction to managing corporate
social responsibility in action: Talking, doing and measuring. In Managing Corporate
Social Responsibility in Action. pp. 15-26. Routledge.
Dodd, E. M., 2017. For whom are corporate managers trustees?. In Corporate Governance. pp.
29-47. Gower.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
Ioannou, I. and Serafeim, G., 2015. The impact of corporate social responsibility on investment
recommendations: Analysts' perceptions and shifting institutional logics. Strategic
Management Journal. 36(7). pp.1053-1081.
Kolk, A., 2016. The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business. 51(1).
pp.23-34.
Quarshie, A. M., Salmi, A. and Leuschner, R., 2016. Sustainability and corporate social
responsibility in supply chains: The state of research in supply chain management and
business ethics journals. Journal of Purchasing and Supply Management. 22(2). pp.82-
97.
Schwartz, M. S., 2017. Corporate social responsibility. Routledge.
Su, W. and et. al., 2016. The signaling effect of corporate social responsibility in emerging
economies. Journal of business Ethics. 134(3). pp.479-491.
Tai, F. M. and Chuang, S. H., 2014. Corporate social responsibility. Ibusiness. 6(03). p.117.
Wang, Q., Dou, J. and Jia, S., 2016. A meta-analytic review of corporate social responsibility
and corporate financial performance: The moderating effect of contextual
factors. Business & Society. 55(8). pp.1083-1121.
Green, T. and Peloza, J., 2011. How does corporate social responsibility create value for
consumers?. Journal of Consumer Marketing. 28(1). pp.48-56.
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