Volkswagen Case Study: Impact of Business Ethics and CSR Report

This report presents a case study on Volkswagen, examining the impact of business ethics and corporate social responsibility (CSR). The study investigates the relationship between ethical considerations, CSR activities, and the company's goodwill and profitability, particularly in the context of the global emission scandal. The report uses a thematic analysis to explore key aspects, including the importance of ethical conduct, the role of CSR in shaping a positive image, and the effects of the emission scandal on consumer behavior. The analysis includes data on the company's CSR activities like child education, job opportunity and serving meals. The report also assesses the satisfaction levels regarding the company's ethical aspects, and its impact on the positive image and overall functioning of Volkswagen. Finally, the report provides a list of references used in the research.

Research
Project
“To determine the impact of
business ethics and
corporate social
responsibility in order to
improve goodwill – A case
study on Volkswagen ”

Cover content
• Introduction
• Thematical Analysis
• References

Introduction
This project is based on business ethics and corporate social
responsibility by considering the example of Volkswagen
whom are one of a major automotive company in the world.
Business already define and engaged in a global emission
scandal from which they really want to rid out from such
image.

Objectives
 To measure the impact of business ethics and CSR
activities on an organisation working
 To evaluate the reflection of crafting values and CSR
on goodwill of Volkswagen
 To signify the relationship among ethics and CSR with
profitability of a Volkswagen

Research Questions
 What will be the impact of ethics and CSR activities on
an organisation working?
 What reflection will be determine through crafting
ethics and CSR terms with goodwill enhancement?
 What will be the relationship of ethics and CSR with
profitability of Volkswagen?

Theme 1: Ethical consideration is essential in
business
Yes No
0
5
10
15
20
25
30
35
35
15 Column B

Theme 2: CSR activities promote positive and
effective image of firm
Agree Disagree
0
5
10
15
20
25
30
35
40
45
45
5
Column B

Theme 3: CSR activities are conducted by
Volkswagen from past many years
Yes No
0
5
10
15
20
25
30
35
40
40
10
Column B

Theme 4: Cars which are provided by
company is liking by people
Yes No
0
5
10
15
20
25
30
35
35
15 Column B

Theme 5: Global emission scandal will affect
buying behaviour of individuals
Yes No
0
5
10
15
20
25
30
35
40
45
45
5
Column B

Theme 6: Child education is foremost CSR
activity which is performed by organisation
Child Education
Serving one meal to poor individuals
Job opportunity
Poverty reduction
0
5
10
15
20
25 22
8
14
6
Column B

Theme 7: Ethical aspects of company are
much satisfactory
Satisfied Dissatisfied
0
5
10
15
20
25
30
35
40
38
12
Column B