EDIBM/103 Sustainability and Business: Volkswagen Scandal Case Study

This case study delves into the Volkswagen emission scandal, revealing how the company cheated on emission tests, leading to significant environmental pollution and a drastic fall in its stock price. The scandal cost Volkswagen billions in remediation and severely damaged its brand image. The case explores how CEO Muller should handle the situation by listening to his team, fulfilling promises to regain consumer trust, and implementing effective strategies. It also examines the roles of the Human Resources and Research & Development departments in addressing ethical issues and rechecking software. Furthermore, the case discusses rebranding steps, posting a bond, and collaborating with agencies as potential solutions. The conclusion emphasizes the importance of sustainability in business growth and highlights the need for companies to adopt sustainable practices to achieve long-term success. Desklib provides similar case studies and solved assignments for students.

Volkswagen
Scandal Case

Introduction
○ The environment of the planet are affected
from the human activities.
○ The main responsible for polluting
environment are the manufacturing
companies.
○ Their ignorance towards the environment
affected the atmosphere at the global level.
○ One of the leading company Volkswagen
found guilty in emission scandal case
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Hello!
(Student Name)
Here we will discuss about the scandal case of Volkswagen in
detail to understand the root cause and impact of such case
3

1.Scandal case
of Volkswagen
Let’s start with the first
set of slides

“
○ Since the year 2009, the company
cheated in emission tests by ,making
their cars appear far less pollution than
they are
○ US Environmental Protection Agency
discover that approximately 482,000
cars on American road emitting up to
40 times more toxin fumes than
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Impact of
Scandal case
○ It pollute the whole environment at
greater level.
○ The stock price of the company
fallen down after the news.
○ The company has spent US$ 18.32
billion on the fixture of emission
issues
○ The brand image of the company
negatively affected
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Big concept
Bring the attention of your
audience over a key concept using
icons or illustrations
7

Want big impact?
Use big image.
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How CEO can
handle the
case? ○ Muller should listen to the
team carefully
○ He need to fulfill the
promises to regain the trust
of consumers
○ He need to implement his
experience to handle the
case in effective manner
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Role of
Department
Human
Resource
• Provide
training to the
staff.
• Proper
analysis of the
ethical issues.
Engineering
• They need
to inspect
the software
• Analyze
software
before
installing on
car
Reearch &
Developmen
t
• Recheck the
software
• Focus on
protecting
the
environment
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Role of Muller
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• Muller need to maintained shared
project to maintain transparency
• He need to consider the SOP of the
company to check the issue of
accountability.
• Muller should adopt the tool of
incentives to min sustainability in the
company
• Sustainable supply chain should be
adopted by the company to enhance
productivity

Posting a
bond
Collebration
with Agency
Rebranding
Steps for
improvement
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