Business Strategy Report: Strategic Planning for Volkswagen Group

This report provides a detailed analysis of Volkswagen Group's strategic planning process, business mission, vision, objectives, and goals. It assesses internal and external factors influencing strategic decisions, including organizational structure, culture, human resources, market competition, and technological changes. The report evaluates the effectiveness of techniques like the Ansoff matrix and benchmarking in developing business plans. It also references academic sources to support its analysis of Volkswagen Group's strategic approach to maintaining its position as a leading automotive company. Desklib provides access to similar reports and study tools for students.

BUSINESS STRATEGY

TASK 1

VOLKSWAGEN GROUP
STRATEGIC
PLANNING

Company profile
VW AG is world's largest automotive
manufacturing company that delivers
superior quality auto-mobile products for
its business consumers.

Auto mobile products offered by the
company
 Different types of passenger cars including Bentley,
Bugatti, Lamborghini, Audi, Porsche, SEAT, Skoda
and Volkswagen marques;
 Motorcycles under the Ducati brand; and
commercial vehicles under the MAN, Scania,
Neoplan and Volkswagen Commercial Vehicles
marques are sold by the venture.

.
VW AG is divided into two primary divisions, the
Automotive Division and the Financial Services
Division, and has approximately 340 subsidiary
companies. The company has operations in
approximately 150 countries and operates 100 production
facilities across 27 countries
1.1 business mission, vision, objectives
and goals

Continued.....
 Strategic approach is used by the company for
meeting its required objectives and it aids in ensuring
long term growth and success of the firm.
 Currently there are 340 subsidiary companies of VW
AG and it is operating its functions in more than 150
countries.
 There are 100 production facilities of the company
across 27 nations and it has two joint ventures in
China.

Continued.....
Mission :- VW AG is working with the mission to be a
leading automotive company by offering superior
quality of automotive products to the consumers of
business.
Vision :- VW AG is working with a vision to provide
value to the customers so that their needs and
requirements can be meet.

Continued.....
Objectives :-
 Company is carrying out its operational process
with the objective to make use of advanced and
innovative technology so that new attributes and
features can be added in the existing product range
and new products can be launched in market.
 Second objective of the company is to provide
values to the shareholders of the business and
giving them best value for money.
 Third objective of the company is to increase its
existing market area by 5 % in coming next year.

1.2 Analysis of factors that needs to be
considered when formulating strategic
Internal factors are as mentioned :-
Organizational structure :-
 Division of task and work to the staff members
defines about organizational structure.
 It is important that job responsibilities should be
properly assigned to staff members so that they
should be properly made aware about the work that
they need to complete.