Business Report: Volkswagen Scandal and Musical Festival Overview

This report begins with an examination of the Volkswagen scandal, discussing its impact on the automotive industry and the issues faced by car owners. The first task involves a reflection on the student's role in a group presentation about the scandal, highlighting the collection of information, communication challenges, and the use of defective devices by car companies. The second task presents a literature review focusing on UK music festivals, particularly BunkFest. It explores various authors' viewpoints on music festivals, their themes, organization, and the benefits they offer to communities. The review covers aspects like event organization, community engagement, and economic contributions. The report also includes details on the events, activities, and facilities available at BunkFest, concluding with an overview of different types of festivals and their role in entertainment and community development.

Volkswagen Scandal/ Musical
Festival

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................2
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In modern era, there are many business issues which are facing by large or small
organisation. So, it become responsibility of manager to find out those issues which are affecting
to their business operation activities (Green, 2011). In following report, discussion about
Volkswagen scandal has been explained in task one. Further, literature review on musical
festival is discussed with different authors point of view.
TASK 1
According to my point of view car owner of German had faced many issues due to the
Volkswagen scandal. As we had prepared presentation on them and all are having different roles
and responsibilities in group. For example, on member had collected all relevant information that
what were the actual issue which were faced by Volkswagen. Further I have collected more
information for making presentation in effective manner and to provide useful information to
other group of members. From this I came to know about that VW has done major scandal which
is influencing other car company also. Other member had made the presentation and find out that
due to this how mush losses is faced by organisation at the time scalding. But there is also some
lack of communication is there while convening important message to others. Along with they
also, mention company also admitted that half millions of cars in US were affected from this and
many of countries are containing this defeat device.
From this scandal, I came to know about that how cars companies are using defective
devices in which they can earn large amount of profits. Along with this, I did not spend long
period in this project while I am collecting information. Further, enough time period is allowed
to me to work upon Volkswagen scandal. When I am collecting information through internet it
provides me useful information. When I collected some of the data in primary form, it became
difficult for me because customers are not responding well and wasting my time. I solve this
issue with the help of my expertise by adopting new strategies in which customer can respond
me well.
1

TASK 2
The aim of conducting this literature review is that there are many people who love to
live in music. While conducting this literature review people also came to know about different
musical festival which is conducted in UK. Different authors have given several viewpoints in
regard to music festival which has been described below. The BunkFest festival is considered
because in this so many events are conducted where people can meet with each other and can
spend their leisure time.
According to Ballantyne, Ballantyne and Packer (2014), it is examined that music
festival is oriented towards the music which sometimes presented in different themes such as
nationality, locality of musicians and many more. These are commonly held outdoors. There are
many organisations who is organising music festival for profit concerts or for some other
purpose. These events are conducted in every year because through this people can meet with
each other who are not having time. Along with this they enjoy this festive season.
As this festival Southern Oxforshire offering an eclectic selection which is covering huge
area of music from folk to punk via 80s music and also traditional indie brands, often
accompanied by amazing selection of local sales (Hudson and et. al., 2015). There are some of
the pick of crop; Rewind, Towersey, Truck and Bunkfest. In all of them Bunkfest musical
festival is taken. In ancient times, educative festival is conducted in the form of music. These
events were organised for local communities, nationally or regionally so that they can provide
benefits to amateur musicians and achieve all aims and objectives. An essential feature of this
type of conducting event is that, participants are receiving feedbacks in the form of written and
verbal. Along with this, they are also getting certificate in providing high quality of services so
that they can retain in competitive market for a long period of time. There are many festivals
around the world which are conducted and also promoting “World’s Largest Music Festival”
since 1999. These carnivals are also attracting approximately 15,00,000 people each year. And
hosting over 1000 musical arts.
Similar to this, as per view of Andrew Ffrench, (2017), it is reserved that line-up for
BunkFest, Wallingford’s is conducting an annual celebration of music which is also including
beer, steam, dance and it is now finalised and give the benefit to town 1m pound boost. Around
20,000 people are turned up for this festival last year which is based on Kinecroft. In this festival
most of the visitors which are providing business such as restaurants, shops and many more.
2

During festivals, owner is focusing on world music but folk rock is more dominant which
includes His Rhythm Boys, Gigspanner, Band of Hope, Gordie McKeeman, Oysterband and so
on. It is a free festival in which lots of people are taking part and doing so much fun at single
place.
As this festival is containing approximately 20 different venues which are trying to
attracting people. This festival is held at the end of every August for family which are free in
cost in Wallingford. This contain live music, dance, food, disco or many more activities which
are related with children’s activities.
On the banks of Thames in South Oxfordshire is a free-access community where it is
providing unique and family celebration with something new every year. In this festival, there is
a free entry of people and spend their time very well. In 2017, BunkFest celebrates its 16th year
of life- where they had started from a small marquee in pub to fill the KineCroft and also
providing entertainment all over the Wallingford. In this, those events which are conducted in
this festival are free and customers’ needs to purchase only tickets for boat or train trips (Packer
and Ballantyne, 2011). This festival is running as voluntary or non-profit organisation who are
working for the advantage of local community. Through this they are also earning more funds in
form of charity or donation.
As stated by Shuker (2016), it is inferred that music festival which are organising by
different organisation are having own purpose. These are conducting at the end of august and
their aim is to earn large amount of profit. In 2017, date of conducting this festival is 3
September at 1:00 AM. This festival is attracting thirty to fifty dances in which more than 1000
people are taking participating. These programmes are varying from year to year which include
Appalachain, traditional forms, Scottish and Welsh and many more.
The following is time of opening hours of this festival.
Thursday 3 pm to 8 pm
Friday 11am to 8pm
Saturday 8am to 8pm
Sunday 8am to 9pm
Along with this security services will also available to customers in overnight so that they
can easily enjoy this carnival. This festival is considered as most famous because in this many
3

people are coming from different places and spending their leisure time. Through this they can
also attract more people and earn large amount of profit.
Over 76 page are there which contains full colour printed souvenir along with details of
over the 100 performance from 100+ artists during the weekend of festival. It also containing the
feature detail and schedule such as tasting notes for beer festivals, session, workshops or dances.
The hundreds of dancers are taking participate in this to entertain people (Wilks, 2011). This
year they are having diversified range of displays where there are delighted to welcome to
quality of teams from all over the country. Along with this they also conducting belly, Irish,
Welsh folk and many more dance group which gives them opportunity to meet their fascinating
foreign group. While conducting all this type of event they are inspiring other people to get best
experience and have a dance at BunkFest Ceilidh.
Further, there are also different kinds of festivals which are included in music to entertain
more people such as Truck fest which is a local rock festival and welcomes both children and
adults. Normally it is held on third week end of the July. Towersey festival, it’s all about film,
song, dance, music which is beautifully surrounding between the people. In this, 5 nights and 4
days of music is the finest way so that people can enjoy their holiday and have more fun. It is
conducted at mainly at the end of August (Hudson and Hudson, 2013). Another is, Music in Park
in Thame, this is considered most fantastic music festival where most of the organisation are
conducting party, picnicking or listing music and appending their leisure time. These are
normally takes in month of May. Further, there are more events which are conducting by many
companies or charity group so that they can entertain different kinds of people.
As this BunkFest has been praised which is absolutely working for a people and also
providing travelling facilities to those people who are leaving outside the city. Guests are
travelling from all over the country and also celebrating sixteen years since originated. In point
view of … it is depicted that this festival is really huge things where people of Wallingford are
coming and town to loved it. The first BunkFest was organised for the manager of cross Keys in
2002 and they are also expanding their business into new areas and for the benefit of society
people (Ballantyne, Ballantyne and Packer, 2014). There are many people who are forming
partnerships with owner of Bunkfest so that they can provide more facilities to people. Through
this they can keep their customer’s happy.
4

According to Lamont (2011), it is depicted that manager of large or small organisation
have their own responsibility to see that if they are making contribution in such kind of activity
in order to fulfil the needs of customers also. Along with this, they have to also analyse the need
of stakeholder to retain in market for a long period of time. In modern ear, there is a rapidly
change in technologies as well taste and preference of customers. So, it is their responsibility to
identify their requirements as well as to keep them happy. Along with this they have to conduct
necessary meetings in order to implement plans and actions in easy manner. the governments are
also supporting them and providing funds so that they can organise these events in appropriate
manner. Through this they are making contribution in economic development and increasing in a
percentage of GDP.
It views point of Wilks (2011), it is examined that, those organisations which are doing
participation with this type of events, then it is also their responsibility to identify the needs of
people that what kind activity they want in this type of occasions. Also providing facilities
according to the expectation of customers.
Besides this, facilities which are provided in BunkFest; fully licensed bar, toilets,
showers. An amenity of camper vans and caravans are also provided but people have to book this
onto Camp Site B or C. There is also one café whose name is Pavilion and serving different
kinds of food on this occasion and the timing of food are available at: 8:30am to 11am breakfast
on Saturday and Sunday, Late night festival Club food Friday and Saturday is from 11pm till
late. Lighter bites such as snacks are offered at all the times when it is opened. Along with this,
person can also do advanced booking for their camping on the website of BunkFest. Different
events are conducted are according to requirements of customers. Along with this, facility of first
aid box is also provided during evening or daytime (Ballantyne, Ballantyne and Packer, 2014). In
this fest, post of first aid is located near centre of Kinecroft. If people are not getting this place,
then they can notify with a BunkFest Steward. Through this it will be easy for them to identify
this place and resolve their issues. Another facility of baby changings is also provided at
National Childbirth Trust which is located near the events of children on Kinecroft. In last, if
anyone lost their belongings or properties, then these can find out at festival offices. It does not
include bewildered morris individuals who are carrying out bodhrans.
5

CONCLUSION
It has been concluded from above assignment report, manager of organisation has to
regular all those issues which is affecting to their business functions. Along with this they have
to adopt new tools and techniques in which they can easily deal with their problems and target
their predetermined goals and objectives. Further, there is also rapidly change in the music
festival of country. They are conducting different types of activities in regard to music so that
they can entertain customers.
6

REFERENCES
Books and journals
Ballantyne, J., Ballantyne, R. and Packer, J., 2014. Designing and managing music festival
experiences to enhance attendees’ psychological and social benefits. Musicae
Scientiae. 18(1). pp.65-83.
Green, L. ed., 2011. Learning, teaching, and musical identity: Voices across cultures. Indiana
University Press.
Hudson, S. and Hudson, R., 2013. Engaging with consumers using social media: a case study of
music festivals. International Journal of Event and Festival Management. 4(3). pp.206-
223.
Hudson, S., and et. al., 2015. The effects of social media on emotions, brand relationship quality,
and word of mouth: An empirical study of music festival attendees. Tourism
Management. 47. pp.68-76.
Krall, J. R. and Peng, R. D., 2015. The Volkswagen scandal: Deception, driving and
deaths. Significance. 12(6). pp.12-15.
Lamont, A., 2011. University students’ strong experiences of music: Pleasure, engagement, and
meaning. Musicae Scientiae. 15(2). pp.229-249.
Oldenkamp, R., van Zelm, R. and Huijbregts, M. A., 2016. Valuing the human health damage
caused by the fraud of Volkswagen. Environmental Pollution. 212. pp.121-127.
Packer, J. and Ballantyne, J., 2011. The impact of music festival attendance on young people’s
psychological and social well-being. Psychology of Music. 39(2). pp.164-181.
Shuker, R., 2016. Understanding popular music culture. Routledge.
Siano, A., and et. al., 2017. “More than words”: Expanding the taxonomy of greenwashing after
the Volkswagen scandal. Journal of Business Research. 71. pp.27-37.
Wilks, L., 2011. Bridging and bonding: social capital at music festivals. Journal of Policy
Research in Tourism, Leisure and Events. 3(3). pp.281-297.
Online
Ffrench, A., 2017. Annual Bunkfest could be worth £1m to Wallingford. [Online]. Available
through:
<http://www.oxfordmail.co.uk/news/yourtown/wallingford/10575906.Annual_Bunkfest_
could_be_worth___1m_to_Wallingford/>. [Accessed on 14th August 2017].
VW faces 'super claim' over dieselgate as UK and Netherlands motorists join forces. 2017.
[Online]. Available through: <http://www.telegraph.co.uk/business/2017/06/13/vw-faces-
super-claim-dieselgate-uk-netherlands-motorists-join/>. [Accessed on 14th August 2017].
7