Volkswagen's Strategic Business Plan: Mission, Vision and Techniques

This report provides an overview of Volkswagen's business strategy, focusing on its mission, vision, goals, and core competencies. It analyzes the factors considered during strategic planning, including industry dynamics, competition, and internal strengths and weaknesses. The report also evaluates techniques for developing strategic business plans, such as the growth-sharing matrix, examining elements like stars, question marks, cash cows, and dogs to aid in long-term strategic planning and growth opportunity analysis. The document is contributed by a student and available on Desklib, a platform offering AI-based study tools and solved assignments for students.

Business Stratergy

Content to be covered in ppt
In this ppt, we are going to introduce below mentioned tools for
Volkswagen:
Mission
Vision
Goals and Objectives
Core competencies

Mission
Mission statement of Volkswagen company that contributes in
strategic planning are;
To produce and deliver attractive, safe, luxury, safe and environmental friendly
vehicles.
To expand its core business
To earn higher profit.
To gain high market share.
To establish worlds standard in respective industry.
To produce and deliver attractive, safe, luxury, safe and
environmental friendly vehicle.

Vision
Vision statement of Volkswagen-
To become the top-rated auto mobile industry. Its mission is to have
focus on positioning as a international and economic as well as
environmental leader among auto mobile manufacturer. To be
most successful fascinating and sustainable auto maker.

Goals and objectives
The objective and goal of the firm are:
To stand as winner in Auto mobile industry.
To grow its business.
To introduce more services.

Core competences
Refers to the skills that assist business in gaining competitive
advantage.
.Core competencies refers to the skills that assist business in
gaining competitive advantage. The core competencies of
Volkswagen sales and marketing strategy. The organisation
serves unique portfolio of goods that is made up of successful
brand that attracts customer. Innovative skills has helped
company in distinguishing their products and services from
that of competitors. Multi brand structure.

Elements to be considered while developing
strategic plans.
Factors related to industry
Competition element
Strength and weakness:

Element to be considered whole developing strategy
Factors related to industry-In planning strategy various elements
are need to be analysed. These elements include growth,
competitive strength, profitability, market entrance etc.
Competition element: Examining the competitor position is
the important part that need special attention while framing
strategy as this part may have great impact on survival of
firm.
Strength and weakness:Before planning for framing
strategy the company should conduct various analysis in
order to get information about its strength and weakness as
this will assist the firm in developing the accurate strategy.

Techniques for developing strategic plans
for Volkswagen
Growth sharing matrix-This matrix has been created in order
to assist firm in long term strategical planning which will aid
business in analysing growth opportunities. These
opportunities can be examined by overviewing the products'
portfolio and determining the field for investment,etc.
• Question marks
• Cash cows
• Dogs

On the basic of this matrix various situation faced by
company can be analysed.
Stars: This star symbol in BCG matrix shows high
market share and full growth. The company is placed
in star situation when it is generating large amount of
cash due to their larger market share and high
growth they have to bear large amount of cash.

Question marks-in this situation the firm consumes
large amount of cash and captures growth rapidly but
the firm in this case is unable to generate high
revenues due to their low market share. This position
provides opportunity to company to transform
themselves and take place themselves in star position
and further firm can convert their situation in position
of cash cow.

Cash cows-In this situation the organisations, by
investing little amount of cash, generate large amount
of profit. This enables firm to fulfilled their
requirement of cash and change their positions from
question mark to leaders on market and to recover the
firms administrative cost, to increase profits to be paid
as dividend to their shareholders etc. This situation
allows the company to maintain its cash flows.

Dogs-In this situation firm has low market share and low
market growth. This is a situation where company
neither earn revenue During this period company
should decide to shut down their business and should
decide to start new business.

References
Johnson, G., 2017. Exploring strategy: text and cases. Pearson
Angeloska-Dichovska, M. and Mirchevska, T.P., 2017. Challenges of
the Company in the New Economy and Development of E-business
Strategy. STRATEGIC MANAGEMENT. 22(2). pp.27-35.