This report provides a comprehensive analysis of Volkswagen's business strategy. It begins with an introduction to business strategy and its importance, followed by an organizational audit using SWOT analysis to evaluate Volkswagen's strategic position. The report then delves into an environmental audit using PESTEL analysis, assessing political, economic, social, technological, and legal factors. It also examines the significance of stakeholders in strategy making, identifying key stakeholders and their influence. Furthermore, the report proposes a new strategy for Volkswagen, considering goals, objectives, and tactics, including market segmentation and positioning. The effectiveness of alternative strategies, such as market entry, retrenchment, and substantive growth, is evaluated. The report also addresses the roles and responsibilities of personnel in implementing the strategy, resource estimation, and the contribution of SMART targets. The conclusion summarizes the findings and recommendations for Volkswagen's future business strategy. The report aims to provide a strategic roadmap for Volkswagen to enhance its performance and growth in the automotive industry, considering both internal and external factors.
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