Volograms Company Report: Augmented/Virtual Reality Market Overview

This report focuses on the Volograms Company, a technological start-up aiming to bring reality capture to everyone, particularly within the augmented reality (AR) and virtual reality (VR) sectors. The company aims to create its own AR and VR content, viewable on various platforms. The report addresses the challenges of the AR and VR market, including high product costs and the lack of user interest. It defines augmented reality as the integration of digital environments with the real world, and virtual reality as immersive, simulated environments used for educational and entertainment purposes. Furthermore, the report touches upon holograms, which produce three-dimensional images viewable by the naked eye. The report includes references to existing literature in the field of AR and VR, and discusses the technological challenges and opportunities within the market.

Running head: VOLOGRAMS COMPANY
Volograms Company
Name of the Student
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1VOLOGRAMS COMPANY
Volograms Company:
The Volograms is a technological start-up of which the main mission is bringing
reality capture to everyone in the world. According to this organization the virtual reality and
the augmented reality are the technologies which will redefine the interacting way of the
humans with the digital media with the world. However, to make this campaign successful
more ways are required for capturing the real world content appropriate for the AR and the
VR technologies which will be helpful blurring the lines between real and virtual. Depending
on that the main vision of this organization is creating their own content for AR and the VR
that can be visualised through any of the VR or the AR headset, smartphone or other
platforms which utilises the this technology. To reach most of the current customers in the
AR and VR industry the Volograms Company is aiming to develop some innovative type of
market approach. Here the main problem is that the implemented innovative way need to
reach most of the other organizations which are working on the AR and VR products rather
than the current segment of the customers. Creating an innovative way of approach to the AR
and VR technologies is challenging in this case as the peoples are mainly not interested in
this technology (Billinghurst, Clark and Lee 2015). The peoples are not showing interest in
this technology as the cost of this products is very much high which actually one of the most
important barrier. Regarding the cost, app development cost for the suitable AR and VR
technologies is also very much high. In the aspects of the VR technologies these are not
convenient at all while using (Sherman and Craig 2018). This is another problem in this
segment. Though the AR technologies are widely available in the current market still the
manufacturers are not opting to use this technology due to the increased market competition.
If the manufactures implement this technology now then it will definitely increase overall
cost of the smartphone and due to this factor the smartphone will not remain at competitive
pricing at all.

2VOLOGRAMS COMPANY
Definition of the Augmented Reality: The augmented reality is actually the concept of
experience of the real world environment through the digital environment. Here for
producing the digital environment smartphones or computer system is utilised. For this
system computer generate perceptual information is utilised and it engages various of sensory
modules of the humans which includes auditory, visual, olfactory, somatosensory and haptic
(Akçayır and Akçayır 2017). The main value of this type of technology is that it brings digital
world components to the perception of a person regarding the real world which includes
various of immersive sensation also.
Definition of the Virtual Reality: On the other hand the VR or the Virtual Reality is
considered as some particular type of experience which includes immersive and stimulated
environments which can be both similar and different with the real world situation. This
virtual world technologies are mainly used for two types of purposes which are educational
purposes and entertainment purposes (North, North and Coble 2015). In the current situations
for using the virtual reality technology users need to use a virtual reality headsets or they can
utilise the multi projected environment for generating the realistic images.
Holograms: Hologram is quite different from the AR and VR as it can be seen through the
naked eye (Zhao et al. 2016) and through the hologram three dimensional image can be
produced of an object.

3VOLOGRAMS COMPANY
References:
Akçayır, M. and Akçayır, G., 2017. Advantages and challenges associated with augmented
reality for education: A systematic review of the literature. Educational Research Review, 20,
pp.1-11.
Billinghurst, M., Clark, A. and Lee, G., 2015. A survey of augmented reality. Foundations
and Trends® in Human–Computer Interaction, 8(2-3), pp.73-272.
North, M.M., North, S.M. and Coble, J.R., 2015. Virtual reality therapy: an effective
treatment for the fear of public speaking. International Journal of Virtual Reality
(IJVR), 3(3), pp.1-6.
Sherman, W.R. and Craig, A.B., 2018. Understanding virtual reality: Interface, application,
and design. Morgan Kaufmann.
Zhao, W., Liu, B., Jiang, H., Song, J., Pei, Y. and Jiang, Y., 2016. Full-color hologram using
spatial multiplexing of dielectric metasurface. Optics letters, 41(1), pp.147-150.