Volvic Water: Marketing Functions, Environment & Interrelationships

This presentation provides a comprehensive analysis of Volvic Water's marketing functions, roles, and responsibilities within the context of its marketing environment. It explores the crucial roles of marketing, including identifying consumer needs, planning, product development, standardization, labeling, branding, and pricing. The presentation also examines how marketing strategies are developed in response to the competitive marketing environment and changing consumer demands. Furthermore, it emphasizes the importance of the interrelationships between marketing and other operational units, such as human resources and production, highlighting how these collaborations contribute to overall business performance and the achievement of organizational objectives. The presentation concludes by evaluating key elements of marketing functions, such as transportation, promotion, market research, and distribution, within the context of Volvic Water's operations.

MARKETING PRESENTATION FOR
VOLVIC WATER

Table of Contents
 INTRODUCTION
 Responsibilities and roles of marketing function
 Roles and accountabilities of marketing in context of marketing environment
 Marketing role and responsibility relate to organizational context
 Importance of interrelationships between marketing and other operational units of Volvic water
 Evaluate and analyse key elements of marketing functions
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing is essential in business, it is the set of activities, procedure for creating, delivering,
communicating and exchanging providing that have value for clients as well as society.
 The present report is based on Volvic water organization, it is the brand of mineral water.
 This study explain the role of marketing functions and responsibilities in context of company and
marketing environment.
 It justifies the role of marketing with other functional departments in organization.

Responsibilities and roles of marketing function
 Marketing is operation that comprised all activities include from conception of goods all way till it reaches
to consumers.
 A lot of activities in this procedure, call as marketing functions, play vital role in business and accountable
for achieving common goal.
 Identify clients needs- the most essential role of marketing activity is to determine wants and needs of
people in market. To do so organization gather more information and understand consumers demands,
through which they can design its products on the base on info. Marketing management of Volvic water
company is to gather appropriate data based on current trends in market.
 Planning- Organization achieve business goal with proper planning, before marketing products, business
must be clear their objective and then make plan it is the major role play by this marketing function. The
accountability of marketing manager is to make marketing strategy plan according to company objective.
 Product development- marketing play vital role as it helps to develop products accordant to consumer
research, produce goods that suits wants of people effectively. It is responsible for designing and planning
products that satisfied clients appropriately.
 Standardisation- assuring the quality and design of products is the main responsibility of marketing
function.

CONT..
 Labelling and Packing- Label over goods and
its packaging is the first think consider by
consumers as they purchase product. So
marketing manager is accountable for focusing
on packaging and make it unique.
 Branding- it is the main role of marketing
function, in which marketing manager can set
good image of company in mind of their
consumers through promotion.
 Pricing- it is one of the most essential function
of marketing, its role is to set affordable prices
for each of Volvic water organization.

Roles and accountabilities of marketing in context of marketing environment
 Marketing environment include external and internal factors that revolved around business and impact
their marketing operation.
 In competitive marketing environment, the main role of Volvic water company marketing manager is to
develop their best marketing strategies as well as plan based on analyses.
 In order to gain competitive advantages they has to make different promotional strategy that convey
business message to its consumers.
 In context of marketing environment, consumer demand raise as according to trends change in market,
marketing manager is accountable for collecting information related to new trends that helps to produce
products according to people demand.
 Manager role is to identify trends and accountable to convert them into greater opportunities for business.

Marketing role and responsibility relate to organizational context
 It has various accountabilities and roles in case of wider organizational context of Volvic water
organization.
 Primary role and responsibility of marketing is analysis of gathered info and collecting information
appropriately.
 It helps to determine wants of clients and their preferences related to advertisements as well as many other
things. Marketing role in context of company is to achieve business objective and reach at target market
by creating different suitable marketing plans or strategies.
 In case of developing and planning for serving organization services, marketing play important role.

Importance of interrelationships between marketing and other operational units of
Volvic water
 Marketing relationship with Human resource department is very essential, as it helps to grow overall
business performance and increase productivity.
 Marketing department make effective plan for hiring new applicants in workplace for increasing the
operational efficiencies and achieving business objectives.
 HRM analyse the requirement of more qualified and skilled workers in company who are able to supply
mineral water across the state effectively without any issues.
 HR manager provide number of employees list which they need to hire for some specific job position, in
which they also mentioned some requirement for vacancy.
 Moreover, marketing units also work more closer with production department, which is very essential
for business.
 Marketing manager gather data about current trends in market through research and production units on
the bases of analysis produce and design water bottles according to consumers needs.

Evaluate and analyse key elements of marketing functions
 Transpiration, promotion, market research, pricing, distribution, branding, packaging etc., are the key
elements of marketing functions.
 In context of other functions units of Volvic water, all these components is related with each other.
 Financial department of organization allocate budgets to production department in which they need to set
price under it, effectively that perceived by consumers.
 Human resource department hire the most talented and knowledgeable candidates for production as well
as marketing department.
 Skilled workers pack the mineral water bottles of company and make label on it perfectly.

CONCLUSION
 From above it has been concluded that marketing play significant role in company as it help to increase
sales and attract consumers.
 The function of marketing in Vilvic water is divided into many parts play vital role.
 Furthermore, while working or performing with other functional department of organization marketing
role is to gain competitive benefits and react to target audience effectively.

REFERENCES
 Chen, P.C and et.al., 2016. Do R&D expenditures matter more than those of marketing to company
performance? The moderating role of industry characteristics and investment density. Technology
Analysis & Strategic Management. 28(2). pp.205-216.
 Edvardsson, B and et.al., 2014. Reinventing marketing strategy by recasting supplier/customer roles.
Journal of Service Management.
 Kumar, V and et.al., 2016. Research framework, strategies, and applications of intelligent agent
technologies (IATs) in marketing. Journal of the Academy of Marketing Science. 44(1). pp.24-45.
 Majaro, S., 2014. Marketing in Perspective (RLE Marketing). Routledge.

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