BMSW4003: Digital Skills and Research Methods - Volvo Case Study

This presentation provides a comprehensive case study of the Volvo Car Corporation, examining its background, history, and current operations. The analysis covers Volvo's evolution from its founding in 1927 to its present-day status as a global automotive manufacturer, highlighting key milestones such as the introduction of the Volvo OV4, the establishment of international sales programs, and the joint ownership of its trademark. The presentation also discusses Volvo's commitment to safety and quality, its manufacturing plants worldwide, and its sales achievements. Furthermore, the presentation references various sources to support the analysis, including company websites and academic research papers. The presentation aims to offer insights into the application of digital skills and research methods in the context of business analysis.

DIGITAL SKILLS
AND RESEARCH
METHODS

Background of Volvo
Volvo car Corporation’s native name is Volvo Personvagnar AB and it is a
subsidiary type firm. The respective company is operating in automotive
industry and it is famous as the Swedish luxury automobile marquee. It is
founded at 14th April 1927 by Assar Gabrielsson and Gustf Larson as well as its
head office is located at the Torslanda in Gothenburg, Sweden. The business of
respective company is nested at the worldwide level. Volvo manufactures as
well as markets SUVs (Sport Utility Vehicles), Sedans, Station Wagons and
compact executive sedans. Respective company introduced from the small local
industry to one of the primary suppliers of the commercial transport solution by
providing products such as buses, trucks, drive systems and construction
equipments for marine as well as industrial applications.

Cont…
Respective company employed more than 100000 individuals at the
worldwide level and they are facilitating the production in 18 nations.
Along with this, they also present in the 190 markets and they sale more
than 350000 units per annum. The aim of the Volvo is to become one of the
world’s largest manufacturers of the commercial vehicles. Respective
company has approx 90 years of corporate history which is defined by the
value led innovation. In addition to this respective firm commitment is
based on the safety as well as quality of the products which help them in
attaining their vision and mission successfully.

Cont…
The first trademark of Volvo was registered by SKF on 11th May 1915 in order to
adopt it for a particular series of the ball bearing for American marketplace
but the purpose was not get attain. In addition to this, the first Volvo car left
assembly line on 14th April 1927 and that name is Volvo OV 4. After this
respective company manufactured closed top as well as cabriolet vehicles that
were designed in order to hold strong sustainability in the climate and terrain
of Swedish. Furthermore, in 1963, Volvo introduced the Volvo Halifax
Assembly plan which is the first plan in the nation’s history that is outside the
Sweden i.e. in Halifax, Nova Scotia, Canada. Respective company opened its
Torslanda plan in the Sweden that currently is one of their largest production
sites which manufacture SUV’s as well as Chiefly large cars.

Cont…
After that, respective company plant was introduced Belgium plan which is the
nation’s second largest production site. It is also determined as the respective
company first location which producing cars along with the European
Economic Community. In 2019 respective company achieved the record of
sales for the sixty years and that was of selling of 705452 cars. From 1950
respective company has special international sales programs for the customers
assigned abroad such as Diplomat Sales, Expat Sales and Military Sales.
Currently trademark of the Volvo is jointly owned (50/ 50) by the Volvo
group as well as Volvo Car Corporation. In addition to this, in 2011, Volvo
Cars is the primary sponsor of the Winter Sports as well as Music Festival
Snow bombing at the Austria.

References
 About Volvo Group. 2020. [Online]. Available through:<
https://www.volvogroup.com/en-en/about-us.html>.
 History and R&D milestones. 2020. [Online]. Available through:<
https://www.volvogroup.com/en-en/about-us/history-and-r-d-
milestones.html>.
 Johansson, F. and Malm, J., 2020. Volvo Cars’ assembly instructions
evaluation.
 Stylidis, K., Hoffenson, S., Rossi, M., Wickman, C., Söderman, M. and
Söderberg, R., 2020. Transforming brand core values into perceived quality: a
Volvo case study. International Journal of Product Development. 24(1).
pp.43-67.
 Vahtola, A., 2020. Volvo Abisko.